figures you need to know before launching a kickstarter campaign

10 .

#dataset analysis based on

$500k+ successful KS campaign in Tech, Design and Hardware Gaming

= 79 startups

= 4,000 daily data crunched

source : Kickstarter, Kicktraq, Crunchbase + crossing figures with Flybridge Dataset for #10

#1. 64% of successful KS were launched on

Tuesday or Wednesday

monday tuesday wednesday thursday friday saturday sunday breakdown of $500k+ funded projects per launchday.

9%

34% 30%

15% 5% 4% 3%

#2. average campaign duration

= 38 days 3%

67%

23% 8%

< 30 days 30 to 40 days 41 to 59 days 60 days breakdown of $500k+ funded projects per campaign duration.

average video duration

= 3min45s #3.

breakdown of $500k+ funded projects per video duration.

39%

28%

22% 11%

< 3min 3 to 4min 4 to 5min 5min <

#4. median unit price per product

= $189 breakdown of $500k+ funded projects per unit price.

27%

47% 17%

4% 5%

<$101 $101 to $300 $301 to $600 $601 to $2,000 $2,000+

#5. median funding goal

= $100,000 62%

13%

25%

breakdown of $500k+ funded projects per funding goal. < $101k $101k to $200k $200k+

#6. average time to reach the goal

= 3 days breakdown of $500k+ funded projects per goal reached day.

38%

25% 20%

16%

Day 1 Day 2 Day 3 Day 4 +

#7. 3 first days

= 28% total funding

average among $500k + funded projects.

#8. 44%

week 1 week 2 week 3 week 4 week 5

14% 11% 9% 22%

average distribution of total amount raised on a 5-week normalized period for $500k+ funded projects

1st week + last week = 66% of total funding

#9. average shipping delay

= 7 months

breakdown of $500k+ funded & shipped projects per shipping delay.

4%

44%

31% 20%

on time 1-5 months

6-10 months

11-20 months

#10.

(*) some VC investments might not have been announced yet.

51%* raise VC Funding

after a $1M+ KS campaign

#more?want to learn more ?

register to our online course

alexis HOUSSOU @alexishoussou

barbara BELVISI @b_belvisi

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