EMAIL MARKETING

10 DO’S of Email Marketing

What is Email Marketing?

Permission based marketing

It’s not SPAM. People that are on your mailing list, want to be there because you have something of

value to offer to them & they trust you.

The 10 DO’s!As an email marketer there are many things that can

influence the direction of your marketing.

Here are my top 10.

1) Start a ListDirect as many people as possible to your optin form,

from as many places as you can think of. The better the directions, the faster your list grows.

In your email footer, in a guest blog post, your own blog social media posts etc.

2) Do your homeworkUnderstand who your audience is, tune into their needs, learn from their habits & try to identify needs that you

can fulfil.

Put one hand on their heart, the other in their wallets.

3) Setup auto respondersA series of emails that are pre written & scheduled. This

will increase awareness, deliver value, increase knowledge & help you build relationships on auto-pilot.

Above all, it frees up your time to do what you do best.

4) Think relationshipCareer, working hours, shopping routines, leisure habits, family time, likes & dislikes etc., noting such behaviors

will help build long term profitable relationships.

Analytics from companies like Hubspot are available, to showcase stats from thousands of campaigns to reflect

the best days & times to send.

5) Combine your strategiesLeverage the technology & effectiveness of multiple

platforms all at once.

Connect your email marketing tools to Facebook & Twitter, Squeeze Pages, Apps (Raffle Copter etc.)

6) Build on valueMarketing is being able to learn, understand & deliver

on the needs of a customer. This makes the “transaction” fluid & natural.

Offer your best advice first.

7) Start a dialogueAsk questions or make a bold statement that will

provoke a reaction. Tell a story, share a value – try to be transparent as possible.

Share your personality, your story

8) Consistent brandingA readers computer screen is your canvas to WOW your

audience. Don’t let a simple quirk in design & layout become a distraction

Consistency builds trust.

9) Pitch a productThe core purpose of any marketing is to generate a

revenue. Make sure you’re not shy about presenting an offer – even if its small! This will condition your readers

to have a buying mindset.

If the value or the need is high enough – they will buy.

10) Segment your list(s)A blanket approach to email marketing will kill all

attempts at building a relationship. Separate your list into very specific niches or habits.

The more specific you are the higher your engagement.

11) Stick to your gunsIf you have a certain vision or direction for your blog, or

your business stick to it. Attract the people that have similar interests & passions as you.

Don’t suffer from the 1% rule.

12) Don’t be afraidEmail marketing is a communication tool that empowers

you as a blogger. Learn more about your readers, directly be involved in their lives. Help them make

ethically sound decisions & make a good living doing it.

Last but not least…Sign up for my email marketing boot camp. One day hands on workshop that will I walk you through the whole process. Setting up lists, segments & groups. Building consistent value. Setting up sales funnels.

Identifying trends & niche markets. Creating a virtual sales team.

Email Marketing Workshop1) Basics of List Building2) Tools & Options3) The OPT-IN Process4) Your First Campaign5) Setting up Auto Responders6) Identifying Opportunities 7) Monetizing Your List8) Follow-Ups & Referrals9) Social & Blog Integration10) Analytics & Post Planning

Email Marketing Workshop1) Basics of List Building2) Tools & Options3) The OPT-IN Process4) Your First Campaign5) Setting up Auto Responders6) Identifying Opportunities 7) Monetizing Your List8) Follow-Ups & Referrals9) Social & Blog Integration10) Analytics & Post Planning

$976 Hour Work Shop

& a chance to WIN a Lenovo A1000L 7" 16GB Android

4.1 Tablet!!

BrandFra.meNadeem AhmadDigital Strategist

nadeem@brandfra.me(MOB) 604-518-7962

https://www.facebook.com/brandframeconsulting

https://twitter.com/brand_frame http://ca.linkedin.com/in/brandframe