10 Customer Service Insights to Ignight Your Business | Jim Blasingame
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Transcript of 10 Customer Service Insights to Ignight Your Business | Jim Blasingame
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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Jim BlasingameJim Blasingame is one of the world’s foremost experts on small business and entrepreneurship. He is president and founder of Small Business Network, Inc., and creator and award-winning host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997. Jim conducts over 1,000 live interviews an-nually with his Brain Trust, the world’s largest community of small business ex-perts, policy makers and entrepreneurs.
@jimblasingame
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In the age of the customer, excellence is non-negotiable.aspire, require, and demand it or you’ll get extinguished.
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When you appreciate that your customer is self-qualifying herself and pre-qualifying you
before connecting with you,you’ll accept that you’re no longer in control.
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Visionary sellers understand that relevance is their key brand differentiator. Not only does it trump competitiveness,
more importantly, it empowers consumers.
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Visionary sellers understand that relevance is their key brand differentiator. Not only does it trump competitiveness,
more importantly, it empowers consumers.
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To see if your business is ready for the moment of relevance,
contemplate these questions:
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To see if your business is ready for the moment of relevance,
contemplate these questions:Is your website optimized for local search?
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To see if your business is ready for the moment of relevance,
contemplate these questions:Do you have a mobile site that’s simple to navigate?
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To see if your business is ready for the moment of relevance,
contemplate these questions:Is your contact information hidden or easy to find?
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To see if your business is ready for the moment of relevance,
contemplate these questions:Are unfiltered customer reviews visible?
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To see if your business is ready for the moment of relevance,
contemplate these questions:Do you have multiple options for your visitors to
give you permission to stay connected?
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In the age of the customer, the new influencers will be your users and community.
Listen, act and learn from them.
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It’s not your customer’s job to keep your business top of mind.
keep them current by designing your website to be a distribution center, not just a destination.
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In the B2B marketplace, relevance earns you a profitable customer for life.
make it your highest priorityto help that customer help her own customers.
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“It’s okay to fall in love with what you do, but it’s not okay to fall in love with how you do it.”
Be relentless in your pursuit of excellence.
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To stay relevant, every size business has to become a publisher of content.
keep it real, short, regular, and form follows function.
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Without a quality process,
there’s no scale.better never stops.
What metric do you use to measure your user engagement?
REALLY REFLECT...
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