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10 Crawlability Overlooks That buried Your SEO Efforts
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Transcript of 10 Crawlability Overlooks That buried Your SEO Efforts
© 2009 www.telezent.com
10 Crawlability Overlooks that buried your SEO efforts
By Sandeep Arora
• Broken Links
• Poor Internal Linking
• Complex URL
• Dynamic Pages
• Code Bloat
• Error in Robots.txt
• Orphan Pages
• Moving Your Site (301)
• No Site Maps
• Fancy Technology
© 2009 www.telezent.com
• Users & Search Engines cannot get to relevant Content.• Can be penalized with lower ranking.
Sites with many broken links face the followingproblems.
Timeout
404 Not found
401 Unauthorized 403 Forbidden
500 Internal error
• Broken Links
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
Over creativity can stop the Bot.
• Link in Image
• Link using Dynamic JavaScript
• Image Link in Flash
Bot
• Poor Internal Linking
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
If you decide to use dynamic pages(i.e. the Url contains a "?" character) be aware that not every search engine spider crawls dynamic pages as well as static pages.• It helps to keep the parameter short and the number of them few.
Dynamic URL
Session ID's in URL
Session generated URL's
Complex URL's
• Complex URL
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.• If you have search engine worthy content reachable only after user input in forms - have it on different static pages reachable by spiders.
User name
Password
ASPX Page Static HTML Page
BotCreate Static Pages for bot
10 Crawlability Overlooks that buried your SEO efforts
• Dynamic Pages
© 2009 www.telezent.com
• Code Bloat
Increase your content to code ratio - it gives you a better chance of getting a good ranking for your page.
Move java script code to external file
Javacode.src
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.
• Error in Robots.txt
Bot Robot.txt
Private
Admin
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
You have pages on your site which are not linked to any other pages.
• Orphan Pages
Make sure every page is linked by at least one static text link.
Orphan Page
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
You changed the URL of a page and forgot to inform Search Engines.Use 301 redirect for permanent changes.
• Moving Your Site (301)
Web server
301 Redirect
The site has moved.New URL is http://www.coolcamera.com
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
The best way to ensure crawlers can access all pages on your site is to create and submit a sitemap to search engines.
• No Site Maps
Bot
Website
OverviewResearch
Products
Legacy Pages
Dynamic Pages
New Pages
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
Fancy Features can prevent Search engines from 1) Seeing All your Content2) Following (crawling) all the links
• Fancy Technology
Ajax
FramesDHTML
10 Crawlability Overlooks that buried your SEO efforts
© 2009 www.telezent.com
Hire Us
Content CreationInteractive FlashGraphics
Search Engine Optimization
Website DevelopmentBlog Setup and Customization.
Contact us at [email protected]
Social Media Optimization
© 2009 www.telezent.com
• Nagpur, is centrally located in India.• Is the fastest growing Tier III city.• Has 35 Engineering Colleges.• Low cost to do business.• VizEdu.com is a Telezent Blog.
We are passionate to make you successful.
• We can help you.• Attractive Prices.• Personal Service.
Individual Small Business
• Telezent will be your outsourcing partner.
Big Corporation
• Outsource your content development, SEO & SMO to us.
© 2009 www.telezent.com
By Sandeep Arora
10 Crawlability Overlooks that buried your SEO efforts