10 Cardinal Sins of Affiliate Marketing
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@accelerationpar #ASW17 10 CARDINAL SINS OF AFFILIATE MARKETING LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing
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Transcript of 10 Cardinal Sins of Affiliate Marketing
@accelerationpar #ASW17
10 CARDINAL SINS OF AFFILIATE MARKETINGLILIANA CHAN VENTURAGlobal Account Director, Affiliate Marketing
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PUBLISHER SINS
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
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ADVERTISER SINS
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling all functions
Legendsin virtue
3S V
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PUBLISHER SINS
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1. REMAINING SUPERFICIALS
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1. FORGING A BONDV
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2. STAYING ON THE BENCHS
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2. GETTING IN THE GAMEV
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3. COLORING INSIDE THE LINESS
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3. INSPIRING NEW MASTERPIECESV
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4. LOOKING FOR REWARDS S
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4. SEEKING TRUSTV
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5. RATTLING OFF NUMBERSS
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5. TELLING THE STORYV
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ADVERTISER SINS
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6. STAYING IN THE HARBORS
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6. SAILING OUT TO SEAV
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7. APPLYING ONE SIZES
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7. FINDING THE RIGHT FITV
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8. STRETCHING THE NETS
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8. FEEDING THE WHALESV
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9. RESTRICTING THE FLOWS
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9. WATERING THE FIELDSV
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10. JUGGLING EVERY PACKAGES
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10. CONDUCTING THE ORCHESTRAV
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FROM SINS TO VIRTUES
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PUBLISHER SINS
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1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
1. Forging a bond
2. Getting in the game
3. Seeking trust
4. Inspiring new masterpieces
5. Telling the story
PUBLISHER VIRTUES
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ADVERTISER SINS
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6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling every package
6. Sailing out to sea
7. Finding the right fit
8. Feeding the whales
9. Watering the fields
10. Conducting the orchestra
ADVERTISER VIRTUES
@accelerationpar #ASW17Boston617.963.0839
New York646.664.1036
San Francisco415.523.0398
Chicago312.973.3864
THANK YOU!
LILIANA CHAN VENTURAGlobal Account Director, Affiliate [email protected]
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