10 Benefits of Visual Storytelling
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Transcript of 10 Benefits of Visual Storytelling
10 Benefits of Visual Storytelling
Studies show our brains not only process visuals faster, but they retain and transmit
much more information when it’s delivered visually. In 2016, we expect brands to
take full advantage of the infinite opportunities events and experiences present to
visually tell their story.
OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL
OF YOUR BRAIN IS ACTIVE IN VISUAL PROCESSING
OF HUMAN LEARNING IS VISUAL
Sources: The Next Web, Non Verbal Group, 3m, Wesm, Newscred, Hubspot Social Media Today.
OF ALL HUMAN COMMUNICATION IS NON-VERBAL
WHEN IT COMES TO BRAND MESSAGE RETENTION:
WORDS ONLY
WORDS + VISUAL
PEOPLE REMEMBER
OF WHAT THEY HEAR
OF WHAT THEY READ
OF WHAT THEY SEE/DO
THE AVERAGE HUMAN ATTENTION SPAN IS NOW SHORTER THAN A GOLDFISH
2012 12 SECONDS
2015 8 SECONDS
GOLDFISH 9 SECONDS
OF PEOPLE RESPOND BETTER TO VISUALS THAN TO WORDS ALONE
50%
INFOGRAPHIC
83%
10% RECALL
65% RECALL
OF YOUR SENSORY
RECEPTORS ARE
IN YOUR EYES
VISUALS ARE PROCESSED
FASTER IN THE BRAIN THAN TEXT
70%
60,000 x
40%
90%
A Brand Experience Agency / agencyea.com
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