10 basic tips for presentation design
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10 basic
© 2010 BrandStorming
for goodpresentations
tips
10 dicas
para boasapresentaçõesPortugueseversion available
básicas
São PauloBrasília
Contatolicensed under
brandstorming
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1.Avoid informationoverflow.
Be direct.
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ImageShutterstock
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2.To much textdisperse youraudience focus.
Be short.
© 2010 BrandStorming
RecipeMaria Luiza FontouraClaudia Magazine
Para a massa: 4 ovos inteiros, 1 xícara de açúcar, 1 xícara de farinha de trigo Para o recheio: 1 lata de leite condensado cozido em banho-maria por 1hora na panela de pressãoPara a cobertura: 150 ml de creme de leite fresco bem gelado, 12 colheres (sopa) de açúcar de confeiteiro, Flores naturais e confeitos de açúcar para decorarModo de preparo: Na batedeira, em velocidade alta, bata bem os ovos. Sem parar de bater, adicione o açúcar e bata até obter uma mistura bem fofa. Reduza a velocidade da batedeira e acrescente aos poucos a farinha (para que amassa fique bem homogênea, finalize misturando com as mãos). Em uma forma alta de buraco no meio de 25 cm de diâmetro, leve ao forno médio (180 ºC), preaquecido, de 25 a 30 minutos ou até dourar. Deixe esfriar, corte o bolo ao meio no sentido horizontal e recheie com o doce de leite cozido frio. Reserve.
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3.Use high qualityimages with impactand meaning.
Be visual.
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ImageShutterstock
architecture
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4.Use fonts withappropriate size.
Readability first.
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IllustrationBrandstorming
readabilitydown with small copy
readability
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5.Use few colorsand fonts withparcimony andgood contrast.
“Less is more”.Mies van der Rohe
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IllustrationBrandstorming
readabilityreadability
readability
readability
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6.For informationhierarchy sake,use few variationsof the same font.
Hierarchy rules.
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IllustrationBrandstorming
big copynormal copy highlight
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Why?• they don’t simplify• they look definitive• they pile up• they aren’t interactive
7.Bullets may kill.
Just avoid it.“Guns don’t kill people; bullets do.”http://bit.ly/bbzlYf
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IllustrationBrandstorming
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8.Keep a singlediagramation pattern.
It makes readingmore friendly.
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IllustrationBrandstorming
left margin alignment
choose one and stick to it
centered
right margin alignment
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9.Avoid images withexcessive details.It can make typecontrast impossible.
Simplifiy.
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gastronomy
ImageShutterstock
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10.Always double check spellingfor typos.If you can’t find’emsomeone will do...
Revise. And again.
© 2010 BrandStorming
AnswerGastronomy ismispelled above.
gastnoromystudy of the
relationship betweenculture and food.
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This is just a starterto help improvingyour presentations.
© 2010 BrandStorming
Contact
Layout and CopyBrandstormingKleber Oliveira
try the ideas proposedand add yours.
spread the word.
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Legal copy
© 2010 BrandStorming
ContactThis work is licensed under the Creative Commons Attribution-Share Alike 3.0 Brazil License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/br/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Este trabalho está licenciado sob as regras de Creative Commons paraAtribuição / Uso não Comercial / Licença 3.0 Brasil. Para visualizar a licença, visite http://creativecommons.org/licenses/by-sa/3.0/br/ ou envie uma carta para Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
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