1.0 BACKGROUND · 2020. 12. 2. · 1.0 BACKGROUND The bizSAFE programme promotes workplace safety...
Transcript of 1.0 BACKGROUND · 2020. 12. 2. · 1.0 BACKGROUND The bizSAFE programme promotes workplace safety...
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1.0 BACKGROUND
2.0 SIGNATURE
3.0 CLEAR SPACE AND MINIMUM SIZES
4.0 COLOUR PALETTE
5.0 INCORRECT USE
6.0 TYPOGRAPHY
APPLICATIONS
7.0 CERTIFICATE
8.0 LETTERHEAD
9.0 NAMECARD
10.0 POSTER
11.0 ADVERTISEMENT (for ALL Enterprises)
12.0 BROCHURE
13.0 PAPERBAG
14.0 BANNER
15.0 BACKDROP
16.0 FLYER/BROCHURE (for bizSAFE Service Provider)
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A. bizSAFE logo (for enterprises - levels 1 to 4) Can be positioned at the center according to the dimensions as indicated. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 25mm.B. Myriad Pro Bold, 26pts, Centred, Pantone Cool Gray 10CC. Myriad Pro Regular, 14pts, Centred, 100% BlackD. Line, 0.25mm, Centred, 100% BlackE. Myriad Pro Regular, 14pts, Centred, 100% BlackF. Line, 0.25mm, Centred, 100% Black Name: Myriad Pro Regular, 14pts; Designation: 10pts, Both Centred, 100% Black G. Myriad Pro Regular, 8.5pts, Centred, Pantone Cool Gray 10C Remove validity period on certificate for enterprises attaining bizSAFE levels 1 & 2.H. Watermark, 8% Black
Only relevant chapters applicable to bizSAFE enterprises have been included in this communications guide.
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1.0 BACKGROUND
The bizSAFE programme promotes workplace safety and health
(WSH) in enterprises through the recognition of their safety efforts.
There are five different levels in the bizSAFE programme. For a start,
it requires the commitment of the enterprise’s top management.
From Level 2-5, the enterprise is required to progressively enhance
their WSH performance and efforts to ultimately establish an
excellent WSH Management System.
When an enterprise attains a bizSAFE status, it will be able to display
the relevant bizSAFE logo on its business collaterals to showcase
its commitment towards creating a safer and healthier working
environment for its employees. The use of the logo is subject to
specifications that have been spelt out by the Workplace Safety and
Health (WSH) Council. Enterprises using the logo are expected to
adhere to these specifications.
This communications guide helps bizSAFE enterprises by clearly
defining the parameters for the use the of the bizSAFE logo for all
communication applications.
Note:The bizSAFE logo will be applied as a registered trademark. Only enterprises that have received a
bizSAFE status awarded by the WSH Council are allowed to apply the logo on their collaterals. Enterprises
are only allowed to apply the logo that corresponds to the bizSAFE level which they have attained.
Actions will be taken by the WSH Council on the enterprise for abuse of the bizSAFE logo.
Definition:
bizSAFE level: refers to the 5 levels of achievement, namely Levels 1 to 4, and Level 5 (bizSAFE STAR)
bizSAFE status: refers to all bizSAFE levels and bizSAFE categories namely Mentor, Partner and Service Provider
1 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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2.0 SIGNATURE
THE ELEMENTS OF OUR SIGNATURE
2 | BIZSAFE CORPORATE IDENTITY GUIDELINES
This bizSAFE logo is a symbol of recognition for the enduring
efforts put in by companies, especially the small and medium
enterprises (SMEs) to achieve good WSH management systems.
The colour red and the decorative font for the initial “biz” signify
the dynamism and passion of businesses. The colour green is
used for the cross and it symbolises both health and safety.
A sense of stability articulated through the bold font face
for the word “SAFE” signifies the steadfast commitment of
enterprises in their safety efforts.
The logo reflects the bizSAFE status granted to an enterprise
for attaining a bizSAFE level. The logo also recognises members
of the bizSAFE community who may be a Partner, Mentor or
Service Provider.
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2.1 SIGNATURE
LOGO IN FULL COLOUR
LOGO IN BLACK LOGO IN REVERSE WHITE
LOGO ON LIGHT COLOURED BACKGROUND
LOGO ON DARK COLOURED BACKGROUND
3 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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2.2 SIGNATURE
LOGOS IN FULL COLOUR
LOGOS IN REVERSE WHITE
SIGNATURES
The bizSAFE logo must be used together with the level. Enterprise is only allowed to apply the level corresponding to the awarded bizSAFE status. Enterprise should only apply the logo for the highest bizSAFE level which it has attained. Do not apply multiple bizSAFE
Level
4 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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2.3 SIGNATURE
OTHER LOGOS IN FULL COLOUR
OTHER LOGOS IN REVERSE WHITE
SIGNATURES
Category
5 | BIZSAFE CORPORATE IDENTITY GUIDELINES
The bizSAFE logo must be used together with the category name. Enterprise is only allowed to apply the category namecorresponding to the awarded bizSAFE status.
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3.0 CLEAR SPACE AND MINIMUM SIZES
15mm
6 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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4.0 COLOUR PALETTE
Pantone 032 C C0 M90 Y86 K0 R239 G65 B53
Pantone Cool Gray 10 C C0 M2 Y0 K60
R128 G127 B131
Pantone 369 C C59 M0 Y100 K7 R109 G179 B63
Pantone Black C C0 M0 Y9 K100
Pantone 193 C C0 M100 Y66 K13
R210 G18 B66
Pantone Cool Gray 2 C C0 M0 Y0 K20
R209 G211 B212
PRIMARY COLOUR PALETTE
SECONDARY COLOUR PALETTE
Pantone 3305 C C100 M0 Y61 K61
R0 G87 B71
Pantone 334 C C100 M0 Y60 K3
R0 G163 B137
7 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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5.0 INCORRECT USE
Do not place logo on background of similar colour
Do not distort or alter logo
Do not crop logo Do not present logo in any other colour
INCORRECT USE
The above illustrations show examples of applications that are NOT acceptable. The above conditions apply to all bizSAFE logos and category names.
Do not re-create the text for your category
Partner
Do not remove category name from logo
8 | BIZSAFE CORPORATE IDENTITY GUIDELINES
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6.0 TYPOGRAPHY
MYRIAD P RO LIGHT
MYRIAD PRO REGUL AR
MYRIAD PRO SEM IBOLD
MYRIAD PRO BOLD
MYRIAD PRO BLACK
9 | BIZSAFE CORPORATE IDENTITY GUIDELINES
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+{}:”?/
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+{}:”?/
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+{}:”?/
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+{}:”?/
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+{}:”?/
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7.3 CERTIFICATE (for bizSAFE Service Provider)
CERTIFICATE (suggested layout and text; size: 210 X 297mm)
A15
25
Measurements in mm
This is to certify that
(Enterprise Name) is the appointed
Jason ChuaSenior Consultant
Denise DjongSenior Consultant
William TooGeneral Manager
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has attended
WSH bizSAFE Level 1Workshop for Company
CEO and Top Management
conducted byTRIPLE E PTE LTD
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70
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90130
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200
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H
B
Enterprise Logo
A. bizSAFE Service Provider Logo Should preferably be positioned at the bottom according to the above layout and dimensions. The accompanying text (B) must be included above the bizSAFE logo. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 15mmB. Accompanying text: “(Enterprise Name) is the appointed”. Font used: Myrid Pro Regular, 10pts, Centred, 100% BlackC. Myriad Pro Regular, 14pts, Centred, 100% BlackD. Myriad Pro Regular, 14pts, Centred, 100% BlackE. Line, 0.25mm, Centred, 100% BlackF. Myriad Pro Semibold 18pts, Centred, 100% BlackG. Myriad Pro Regular, 14pts, Centred, 100% BlackH. Myriad Pro Regular, 14pts, Centred, 100% Black Name: Myriad Pro Regular, 14pts; Designation: 10pts, Both Centred, 100% Black
The bizSAFE Service Provider is free to design their own certificates for conducting bizSAFE training courses or workshops. There is no fixed template for the trainer’s certificate. But the Service Provider is required to insert the mandatory items labelled (A) and (B), as part of their trainers’ certificate design.
Enterprises who have attained a bizSAFE level will receive an official bizSAFE certificate issued by the WSH Council.
13 | BIZSAFE CORPORATE IDENTITY GUIDELINES
on 3rd October 2010
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8.0 LETTERHEAD
LETTERHEAD (suggested layout; size: 210 x 297mm)
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Measurements in mm
Enterprise NameEnterprise Addres s
Enterprise Logo
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14 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Can be positioned at the bottom-right corner of the page according to the dimensions as indicated. The bizSAFE STAR logo is used here for illustration purpose. Enterprise is required to place, in the same position, the logo that corresponds to the bizSAFE status which it has attained. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 12mm
6 September 2010
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Nicholas ChanC
EnterpriseEnterprise AddressTelephone Fax Number
9.0 NAME CARD
NAME CARD (suggested layout; size: 80 x 47.5mm)
Measurements in mm
6.25
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Enterprise Logo
A
15 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Can be positioned at the bottom of name card and will subeject to the enterprise’s corporate identity. The bizSAFE STAR logo is used here for illustration purpose. Enterprise is required to place, in the same position, the logo that corresponds to the bizSAFE status which it has attained. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 7mm
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10.2 POSTER (for All Enterprises)
Measurements in mm
30
40
23A
POSTER (suggested layout and text; size: 420 x 594mm)
Building a Safe and Healthy Workplace for Our Business
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Enterprise Logo
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C
18 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Can be positioned at the bottom-left corner of the page according to the dimensions as indicated. The bizSAFE STAR logo is used here for illustration purposes. Enterprise is required to place, in the same position, the logo that corresponds to the bizSAFE status which it has attained. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 23mmB. Headline: Myriad Pro Bold, 32 pts, Pantone 369CC. Bodytext: Myriad Pro Semibold, 14pts, Pantone Cool Gray 10C
Service Providers are only allowed to use the bizSAFE Service Provider logo on posters promoting their bizSAFE training coursesand workshops.
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11.0 ADVERTISEMENT (for All Enterprises)
ADVERTISEMENT (suggested layout and text; trim size: 210mm x 276mm, bleed size: 220mm x 286mm, type: 200mm x 266mm)
Measurements in mm
15
20
10A
Building a Safe and Healthy Workplace for Our Business
A20
15
B
C
Enterprise Logo
19 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Can be positioned at the bottom-left corner of the page according to the dimensions as indicated. The bizSAFE STAR logo is used here for illustration purposes. Enterprise is required to place, in the same position, the logo that corresponds to the bizSAFE status which it has attained. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7). Height of logo: 10mmB. Headline: Myriad Pro Bold, 27 pts, Pantone 369CC. Bodytext: Myriad Pro Semibold, 14pts, Pantone Cool Gray 10C
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bizSAFE Workshop
3’
3’
1’
Workplace Safety and Health BizSAFE Workshop for Company CEO, Directors, Senior Managers & Managers
(Enterprise Name) is the appointed bizSAFE is by
bizSAFE Workshop
3’
3’
Workplace Safety and Health BizSAFE Workshop for Company CEO, Directors, Senior Managers & Managers
bizSAFE is by
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BAE
1’
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A
bizSAFE Partner
bizSAFE Service Partner
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Enterprise Logo
Enterprise Logo
Measurements in ft
Measurements in ft
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14.1 BANNER (for bizSAFE Partner, bizSAFE Service Provider)
BANNER (suggested layout, event title and text; size: 8ft x 3ft)
23 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Logos can be positioned at the bottom according to the dimensions as indicated and must be placed with their accompanying text (E) above it. Logo prints in reverse white against coloured background as shown above. Height of logo: 0.75ftB. WSH Council logo Shoulde preferably be placed at the bottom, next to the bizSAFE logo. The accompanying text (F) must be included above it. The WSH Council logo prints in reverse white, following the same colour application on the bizSAFE logo. Kindly request for the WSH Council logo from the WSH Council.C. Event Title: Myriad Pro BoldD. Event Text: Myriad Pro BoldE. Accompanying text: “(Enterprise Name) is the appointed”, Myriad Pro RegularF. Accompanying text: “bizSAFE is by”, Myriad Pro Regular G Cross watermark: 15% white
bizSAFE Partner or Service Provider is free to propose suitable event title and text. The enterprise is also free to design their ownbanner and use other suitable colours from the Colour Palette, page 7. Refer to 2.1 Signature, Page 3 for correct colour application on the bizSAFE logo.
6 September 2010
6 September 2010
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14.2 BANNER (for General Display by All Enterprises)
BANNER (suggested layout and event title; size: 8ft x 3ft)
Building a Safe and HealthyWorkplace for Our Business
3’
3’
1’
C
A
D
Enterprise Logo
Measurements in ft
B
24 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Logo can be positioned at the bottom according to the demensions as indicated. Logo prints in reverse white against coloured background as shown above. Height of logo: 0.75ftB. Event Title: Myriad Pro Bold C. Event Text: Myriad Pro BoldD. Cross watermark: 15% white
Enterprise is free to design their banner and to use their own headlines. They may choose to use suitable colours from theColour Palette, page 7. Service Providers and Partners are advised to see 14.1 on creating banners for bizSAFE workshops andtraining courses.
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Measurements in mm
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Workplace Safety and Health BizSAFE Workshop for Company CEO, Directors, Senior Managers & Managers
(Company Name) is the appointed bizSAFE is by
Enterprise NameEnterprise Address
To:
C
D
B
E F
Enterprise Logo
16.0 FLYER/BROCH URE (for bizSAFE Service Provider)
FLYER/BROCHURE (suggested layout and headline; size: 210 X 297mm)
26 | BIZSAFE CORPORATE IDENTITY GUIDELINES
A. bizSAFE Logo Can be positioned at the bottom according to the above layout and dimensions. The accompanying text (E) must be included above the bizSAFE logo. Logo prints in full colour using the Pantone colours as specified or CMYK equivalent (Please refer to Colour Palette, page 7) Height of logo: 12mm B. WSH Council logo Should preferably be placed at the bottom, next to the bizSAFE logo. The accompanying text (F) must be included above it. The WSH Council logo prints in full colour, following the same colour application on the bizSAFE logo. Kindly request for the WSH Council logo from the WSH Council.C. Headline: Myriad Pro SemiboldD. Bodytext: Myriad Pro RegularE. Accompanying text: “(Enterprise Name) is the appointed”, Myriad Pro RegularF. Accompanying text: “bizSAFE is by”, Myriad Pro Regular
The bizSAFE Service Provider is free to design their own flyer or brochure but only for promotion of bizSAFE training courses orworkshops. There is no fixed template for these collaterals. But the Service Provider is required to insert the mandatory items labelled(A), (B), (E) and (F) as part of their bizSAFE training collaterals design.
6 September 2010