10 API To-Dos for 2015

APIs will be everywhere.

In 2015, the explosion of Web APIs will continue to revolutionize the way enterprises do business online.

With APIs, the Web is not just a place to presentstatic product data – it’s a way to dynamically

connect with prospects, customers and partners.

Here are 10 things your business can do in 2015, to make sure you benefit from this ongoing IT revolution.

1. Publish an open API.

In 2015, organizations will increasingly expose their APIs externally to leverage

the enthusiasm and innovative thinking of freelance developers.

2. Be quick to market with powerful new mobile apps.

The urgent competitive need for mobileapps that add value to existing products and services will continue to be a primary driver behind enterprise API programs.

3. Integrate essential systems with cloud services.

APIs will keep helping enterprises maximize efficiency and scalabilityby moving IT infrastructure to thecloud and integrating on-premises systems with SaaS applications.

4. Plug into the Internet of Things.

With Web-like connectivity spreadingto everything from phones to vehicles

to home appliances and beyond, APIs will prove essential in helping

enterprises stay at the cutting edge.

Read the eBook: 3 Philosophies for the IoT Age

5. Get big value from Big Data.

As companies collect exponentially more information on customer

preferences and behaviors, APIs will play a central role in helping business

units make sense of the relevant data.

6. Open new contentdistribution channels.

APIs will empower telecommunications companies, cable providers and other organizations to accommodate customers’ changing preferences for how and where they consume content.

7. Market an API as a standalone product.

With more and more “API-first” companies such as Twilio™ appearing, enterprises will see increasing value in marketing their APIsas separate brands or direct revenue streams.

8. Personalize your API.

APIs will increasingly be used to collectand leverage user identity and context data to provide a more relevant, personal online experience for customers.

9. Take your API into hyperspace.

Hypermedia will play a crucial role in allowing API architects to design interfaces

that are easier for developers to discover and more durable over the long term.

10. Don’t leave your backend exposed.

In 2014, the Snapchat hack madethe security risks of publishing APIs all

too clear. In 2015, companies that don’t want that type of publicity will be making sure they have the necessary API security

infrastructure to prevent breaches.

To learn more about how your enterprise can protect its APIs against attack and hijack, read

the 5 Simple Strategies for Securing Your API eBook.

We wish you a HAPI NEW YEAR and hope you have a prosperous 2015!