10 Amazing Growth Hacks To Get To 10K Users
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Transcript of 10 Amazing Growth Hacks To Get To 10K Users
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10 AMAZING GROWTH HACKS
TO GET TO 10K USERS
based on 10 of the best real-world growth hacks of all time
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GROWTH HACKS ARE TACTICS AIMED AT RAPID GROWTH
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DROPBOX‘s DOUBLE- SIDED REFERRALS
-> make friend invites count for everyone
-> can you integrate double sided referrals?
Dropbox had a double sided referral program in place [4M user in 2 years]
1)
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AIR BNB‘s CRAIGSLIST INTEGRATION
-> leveraging big existing networks
-> which existing networks can you use?
Air BnB cross-posted Air Bnb listing automatically to Craigslist
2)
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HOTMAIL‘S TAGLINE
-> use the opportunities you already have
-> are you missing out on leveraging existing opportunities?
Hotmail included a standard msg in each email that advertised Hotmail
3)
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TWITTER‘S SUGGESTED FOLLOWERS ON BOARDING
-> measure/leverage behaviour of your users
-> do you know your user behaviour?
Whenever a new user signed up Twitter encouraged to follow 30 users
4)
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PINTEREST COOL USER AUTO FOLLOW
-> create a compelling user experience
-> does you product suck? -> improve it
Upon signing up you automatically followed selected high quality users
5)
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UDEMY PUBLIC CONTENT HACK
-> using what already exists instead of waiting
-> what does already exist that you can use?
When Udemy started out they pulled In public content from YouTube
6)
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ZYNGA‘s FACEBOOK PARTNERSHIP
-> getting a big partner on board / be first!
-> do you know big players that you could hack to?
Zynga agreed on a special partnership with Facebook to get access to users
7)
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CLINKLE‘S PR WAVE
-> Massive PR based on something very cool
-> what is your big message? / what‘s hot?
Clinkle got 100K signups with a blank landingpage combined with massive PR
8)
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BUFFER‘S GUEST BLOGGING STRATEGY
-> go where traffic already is/rent traffic yourself + high profile early adopters (celebrities)
-> Are you integrating cool content from others?
Guest Blogging brought Buffer 100K users within its first 9 months of operation.
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THAT YOUTUBE VIDEO YOU SHARED YESTERDAY
-> create something that‘s so amazing that you don‘t need crazy techniques
-> Is your product HOT or NOT? -> *kaizen* Always Improve
*Have an amazing product*
10)
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THANK YOU
Join the discussion #growthhacking
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ABOUT THE AUTHOR
Albert Griesmayr is founder and CEO of Scribando|Novelify, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.