HL Best Practices Workshop - Configuration Management as a framework
1 Workshop Tourism Hl
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Transcript of 1 Workshop Tourism Hl
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CULTURAL HERITAGE
TOURISM WORKSHOP
Creating Experiences to Draw in New Customers(and Keep Your Old Ones)
Minnesota History Center
Saint Paul, MN
Monday October 5, 2009
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About us...
Group Travel Magazine
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We’ve Grown...
Innovative Tourism Marketing
Itineraries Minnesota
Travel Companion
Itineraries, Inc.
www.onlinevisitorguides.com
Itineraries, Inc.
Explore Southern MinnesotaVisitors Guide
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WE ALL KNOW CULTURAL HERITAGE IS AN IMPORTANT COMPONENT OF TOURISM...
The National Trust’s definition of cultural heritage tourism is: “traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural resources."
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1. PARTNERING
2. PACKAGING
3. ITINERARIES
PARTNERING & PACKAGING = PROFITS
LET’S TALK ABOUT
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WHY YOU WANT TO PARTNER...
• Making The Target Bigger
• Giving More Reasons to Come
• May Save on Advertising Dollars
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WHY YOU WANT TO PACKAGE...
• Adds Value For Your Customer
• One Stop Shopping
• Win Win for Everyone
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AND ITINERARIES...
Why?
• Longer Stays....
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SOME SAMPLE ITINERARIES...
For both leisure and group packaging include:
- Community
- Multi-community
- Hub & Spoke / Corridor
- In-house
!
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HOW DO YOU BEGIN?
Take Action:
! - Identify your target customers
! - Look for new packaging and itinerary ideas
! - Contact potential partners and put your ideas in motion
! - Think outside the box
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EXAMPLES TO CONSIDER
PACKAGE:
- Festival + Evening Event
- Attraction + Hands-on, Experiential
- Shopping / Antiquing + Dining
- Performances /Theater + Hotels
- Recreation (Parks, Trails, Biking, Birding, Hunting, Fishing)
!
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LOOK AROUND THE ROOM...
DO YOU SEE ANY PARTNERS?
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Create a new partnership today?
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LETS DEVELOP A PACKAGE
DIVIDE INTO GROUPS:
! - SET GOALS BASED ON THE PARTNERS IN YOUR GROUP
! - DETERMINE WHAT YOU WANT TO ACCOMPLISH, AND THEN... !
! - BUILD ONE PACKAGE AND ONE SAMPLE ITINERARY.
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DISCUSSION
(Tell us what your group came up with)
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- TODAY PICK ONE NEW PARTNER -
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NOW LET’S GO OUT AND BE
LEADERS!
THANK YOU.