1. WHO... · Social Media – Organizational accounts and resources for using social media...
Transcript of 1. WHO... · Social Media – Organizational accounts and resources for using social media...
FREQUENTLY ASKED QUESTIONS ABOUT THE ADVANCEMENT UNIT WITHIN ISU EXTENSION AND OUTREACH
This resource is a general overview and introduction to the
Advancement Unit of Iowa State University Extension and
Outreach. The Advancement Top Five provides answers to the
who, what, where, why and how questions you may have
about Advancement.
If you need immediate guidance or help locating a resource,
contact any member of our team. We’ll help you get the answer or
connect you to someone who can. Advancement Team
Who from Advancement serves my county or unit?
Advancement has campus-based and field-based staff.
Advancement campus staff focus on vice president
communications, news, brand management, visual
communication, social media, video and overall marketing/
communication strategies. Advancement field staff focus on these
same topics at the county or regional level The Advancement
team meets monthly to plan and implement statewide initiatives
and for professional development. Advancement contacts by
function/role
To access resources listed in the Advancement Top Five, first login to
MyExtension with your Net-ID and password.
TABLE OF CONTENTS
WHO
Who from Advancement serves my county or unit?
WHAT
What is Advancement, and where does it fit within ISU Extension and Outreach?
What does Advancement focus on?
WHERE
Where can I find Advancement resources online?
Where can I find information about what is new in Advancement?
Where can I find resources for program marketing?
WHY
Why is Advancement important to ISU Extension and Outreach?
HOW
How do I know where to start?
1. WHO
2. WHAT
What is Advancement, and where does it fit within ISU Extension
and Outreach?
The Advancement Unit manages the “voice” of ISU Extension and
Outreach in its internal and external organizational communication.
Our unit creates the messages and collateral materials that represent
our organization as a unified entity. Our audience is broad and
includes the public, media, university partners and local, state and
federal decision makers. Our goal is to build awareness and establish
and maintain a favorable reputation and relationships with the
stakeholder groups our organization depends upon.
In contrast, program marketing is led by the ISU Extension and
Outreach program areas: 4-H Youth Development, Agriculture and
Natural Resources, Community and Economic Development and
Human Sciences. The purpose of this marketing is to engage
prospective participants with various programs and resources,
generating demand and building support. These marketing messages
are created for targeted audiences.
Advancement staff and program marketing/communication managers
work together to cross-collaborate between our advancement and
program marketing efforts.
What does Advancement focus on?
Advancement’s primary functions include
Strategic relations
Brand management
Internal and external communication
Public Relations
Marketing
We all have opportunities in our job to interact with the public and
potential funders and partners, and it’s important to represent
ISU Extension and Outreach well. Advancement ensures that offices,
events and promotional items are properly branded, that messages
are consistent and align with ISU Extension and Outreach’s signature
issues, and that our story and local impacts are communicated. We
share best practices, ideas and resources across the state to help you
get the most out of advancement initiatives. We offer timely
professional development and encourage you to sign up for our
workshops on social media, branding and other topics.
3. WHERE
Where can I find Advancement resources online?
ISU Extension and Outreach is present online in two ways. Our main
ISU Extension and Outreach home page is targeted to the public and
this is where you will find links to programs and counties, recent
news, events, the annual report and videos that tell our story,
organizational quick facts, the Extension Store and more.
Advancement staff manage many of these pages and are responsible
for items that reside there.
Advancement resources for staff are located within MyExtension, the
ISU Extension and Outreach staff-only website. To locate
Advancement resources here, login with your Net-ID and password,
and then navigate to the “Advancement” drop down menu.
Advancement resources are organized into eight subcategories.
Advancement Team – Contact information for our staff
Guidelines and How-to Videos – Policies, procedures and
tutorials
Our Story – Organizational overviews and templates for sharing
purpose and impact
Planning Tools and Special Events – Resources for developing
advancement plans and implementing special events
Promo Items and Apparel – Links to promotional items and
apparel available from the Extension Store
Social Media – Organizational accounts and resources for using
social media
Templates and Branding Resources – Templates, images and
graphics
Video – Tool kit, playlist and current ads/commercials
Where can I find information about what is new in Advancement?
Advancement sends out a monthly email newsletter called the
“Advancement Update.” It highlights current initiatives, events,
resources and noteworthy Advancement ambassadors. Past issues
are archived. Upcoming statewide events and new resources also are
listed in the Advancement widget on MyExtension.
Where can I find resources for program marketing?
4-H Youth Development and Human Sciences marketing resources
are located in MyExtension. Go to the “Program Areas” drop down
menu and select “4-H” or “Human Sciences,” then select the
appropriate subcategory. Agriculture and Natural Resources
marketing resources are located in CyBox. (Login to CyBox with your Net-ID
and password to access.)
To access resources listed in the Advancement Top Five, first login to MyExtension
with your Net-ID and password.
4. WHY
5. HOW
Why is Advancement important to ISU Extension and Outreach?
Advancement is the means by which ISU Extension and Outreach
interacts with decision makers, partners, key stakeholders, the
government and the rest of the outside world. Organizational
messages pertain to news about the organization, specific issues and
the organization’s position on different matters. These messages
reinforce the ISU Extension and Outreach brand and shape how the
organization is perceived. This work builds awareness, strengthens
appreciation, drives action and develops advocates for the
organization. To learn more about the Advancement mission and
goals, look at our strategic plan.
How do I know where to start?
Start with the following 10 action items. We love questions, so be sure
to ask. Your Advancement Specialist will contact you to set up
additional orientation.
1. Learn how we talk about ISU Extension and Outreach by
reviewing our Strong Iowa messaging.
2. Watch this video and learn what our clients have to say about us.
3. Read the latest Extension news and review our annual report,
county stakeholder reports and Our Story videos to learn about
priority efforts.
4. Follow ISU Extension and Outreach on social media and promote
to your followers. Be sure to read our Social Media Policy.
5. Purchase ISU Extension and Outreach apparel to wear to
programs, county fairs or other community events. Order your
name badge and business cards. Set up your email signature.
6. Review and download properly branded templates and branding
resources. Review our visual identity guidelines for information on
using the red bar, wordmarks, partner logos, university colors and
fonts, justice statements and more.
7. Review our guidelines or watch a how-to video to learn about
working with the media and other Advancement topics.
8. Look at the marketing and promo items available to order. Send in
a suggestion for a new product.
9. Check out our planning tools and special events resources.
Current priorities include county land grant and 100-year
celebrations.
10. Spend a few minutes exploring the Advancement links on
MyExtension to discover more of what we have to offer.
To access resources listed in the Advancement Top Five, first login to MyExtension
with your Net-ID and password.