1 WBEA Ridin’ the Rail to Success Seven Principles of a Spectacular Business by Alan E. Hall.
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Transcript of 1 WBEA Ridin’ the Rail to Success Seven Principles of a Spectacular Business by Alan E. Hall.
1
WBEARidin’ the Rail to Success
Seven Principles of a Spectacular Business
by Alan E. Hall
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Time Test Principles1. Know Your Customer
2. Take care of Customers
3. Grow Revenues, Sell, Sell, Sell
4. Hire the Right Employees
5. Value Your Employees
6. Establish a Winning Culture
7. Manage Cash.
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Know Your Customer
› Who are they? Consumer or Business
› What are their needs?
› When do they buy?
› Where do they buy?
› What solutions do they use
/competition?
Sell, Design, Build, Deliver
4
Take Care of Your CustomerSell the right product
Sell it for the best prices
Deliver it on time
Guarantee it works
Provide support
Provide an excellent buying experience
5
Grow Revenues
Service Profit Chain
Sell, Sell, and Sell
6
Service Profit Chain
Hire the right employee
Take care of the employee
Employee makes customers happy
Happy customers buy, and buy more
Happy customers tell their friends, new business.
Your company enjoys success and profitability
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Sell, Sell and SellKnow customer wants and needs, pain
Competition
Sell the solution
Channels to market
Innovators, early adopters
Sales cycle
Sales steps
Right people
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Hire the Right EmployeesCompetentCapableCompatibleCommittedCharacterCultureCompensation
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Value Your EmployeesMarket wages and benefits
Personal growth
Reward and recognition
Innovation
Respect
Self reliance
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Establish a Winning Culture
IntegrityIndustriousnessCustomer focusResults drivenTeam workIndustry leadershipCommunity involvement
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Manage CashFinancial strategy
Budgetary vs. actual
Watch expenses carefully
Monitor revenues
Cash flow needs
Capital requirements
Twice as long, twice as much
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In SummationPrinciples of a Spectacular
BusinessKnow Your Customer
Take Care of Customers
Grow Revenues
Hire the Right Employees
Value Your Employees
Establish a Winning Culture
Manage Cash
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Economic Development via Entrepreneurship
Grow America
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Resources
›www.growam.com
›www.alanehall.com
© MarketStar 2004
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Questions and Answers
Thank you.