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2 YOUR OBJECTIVES

Marketing Your Property

Two Key Questions

1.What is the market value of your property?

2.How can I effectively market your property?

I’d like to demonstrate how I can effectively market your home first—and then discuss the pricing?

3 YOUR OBJECTIVES

In my experience, the most common objectives sought by my clients are:

Would these objectives

describe your immediate

concerns?

1.Getting the best possible price for your property.

2.In the least amount of time.

3.With a minimum amount of inconvenience.

4 YOUR OBJECTIVES

My guarantee in marketing yourproperty is that:

1.You will always know what actions are being

taken to sell your home.

2.I will provide you with regular updates on

our progress.

3.I will keep you informed on the changing

market conditions.

4.I will keep you up to date on what other

homes are selling for.

5 YOUR OBJECTIVES

Carriage Trade is a luxury

home marketing program

designed to offer the most

distinguished homes in

Canada to discerning buyers

from around the world.

I’d like to introduce you to the exclusive Royal LePage Carriage Trade program

Only exceptional properties qualify for the Carriage

Trade program – homes of distinction that stand

apart from the rest of the market.

6 YOUR OBJECTIVES

Now, let me explain why your property should be listed as a Carriage Trade home

Your residence meets the criteria required

to be listed as Carriage Trade, including:

1.Location – Your residence is situated in

a distinctive, prestigious neighborhood.

2.Amenities – Your residence possesses

features that make it unique and a privilege to live

in.

3.Price – Your residence can be listed at an

amount that is four/three times greater than the

average price in this market.

7 MY SERVICES

Let me demonstrate how by utilizing the Carriage Trade program, I will be able to meet your objectives

By combining the basic real estate services with the

Carriage Trade marketing program, I’ll uniquely

position your property in the marketplace. Let me tell

you a little more about the Carriage Trade marketing

strategy.

I will leverage the unique, exquisite Carriage Trade

marketing tools such as:

•Distinctive Carriage Trade Lawn Sign

•Carriage Trade marketing materials

•Carriage Trade newspaper ads

•In-depth knowledge of your neighborhood and

high-end buyers

•Extensive Internet promotion

8 MY SERVICES

Carriage Trade Distinctive Lawn Signs

The Carriage Trade lawn sign has been designed

with this in mind:

•Unique black background demands attention

•Reflective finish on the logo ensures optimal night

time viewing

•Image of powerful horse on sign confirms that your

home is indeed a property worthy of consideration

Homes of distinction need signs of distinction.

9 MY SERVICES

Carriage Trade Marketing Materials

Carriage Trade materials are:

•Unique for each Carriage Trade property

•Designed to highlight the features and draw

attention to the property’s unique characteristics

•Designed with an emphasis on luxury

•Printed on the highest quality stock paper

Carriage Trade custom designed brochures allow me to market directly to luxury home buyers.

10 MY SERVICES

Carriage Trade Newspaper Ads

I’ll make sure that your

home is advertised in all

the right places.

Carefully selected newspapers and magazines that

appeal to discriminating purchasers interested in the

finest homes on the market.

11 MY SERVICES

www.royallepage.ca

The centerpiece of my marketing success is www.royallepage.ca.

Using royallepage.ca I will:

•Demonstrate the full value of your property and

•Attract and retain luxury buyers

•Let me explain how it works.

12 MY SERVICES

Anytime…Anywhere…Marketing

•Potential luxury buyers will be able to easily find

detailed information on your property through our

search functionality

www.royallepage.ca is

Canada’s leading real

estate website.

13 MY SERVICES

Demonstrating Value

•Multiple interior and exterior photos help us

demonstrate the properties unique appeal and

present it to its fullest potential.

•Slides shows (a Royal LePage exclusive) bring your

luxury property to life for the buyer.

•Web commercials that allow us to highlight all of

your homes features

It is value demonstrated that

helps us get top dollar for

your property.

14 MY SERVICES

Property Value

There are two parts to a Carriage Trade

properties value:

1.The physical features a buyer can see at your

address

2.The location of your property.

I’ve just shown you how we demonstrate

the first part. For the second part, your

neighborhood features, I have access to

an assortment of tools that allow me to

intricately know the luxury market in your

area, including:

•The Royal LePage Survey Of Canadian House

Prices

•Carriage Trade Luxury Home Report

•Multiple Listing Service (MLS)

15 MY SERVICES

Out of town luxury buyers

As a Royal LePage Realtor I have access to a superior Canadian, International and Corporate Referral Network which will give your property exposure to affluent, discriminating buyers around the world.

•Royal LePage Corporate Relocations is the largest and most dedicated relocation company in Canada.

•Royal LePage is the exclusive Canadian member of Leading Real Estate Companies Of The World, the

world’s largest referral network.•Royal LePage is one of the largest real estate networks in

Canada with over 11,000 sales associates.

16 MY SERVICES

The Royal LePage Advantage

•Canada’s oldest most recognizable name in real estate

•An industry leader in technology and customer satisfaction

•The most productive top producers in the business

•Unlimited resources working to turn your for sale sign into

a sold sign

I’m sure you would want

and expect that kind of

service from the agent you

choose to represent you,

wouldn’t you?

17 SUMMARY

In Summary

In Summary, you have seen:

1.How I can sell your property at the highest possible price.

2.How I will sell your property in the shortest amount of

time.

3.How I will sell your property with the most favorable

terms.

4.How I will add extra value to the sales process by listing

your home as a Carriage Trade property.

18 SUMMARY

Let me ask you…

If we can agree on price, is

there any reason why you

wouldn’t feel comfortable in

hiring me and my company to

represent you in the sale of

your property?

19 SUMMARY

Let’s Talk

Let’s now talk about the

market value and what my

careful market analysis

indicates…

20 YOUR OBJECTIVES

Carriage Trade Criteria

Since only exceptional residencesqualify for the Carriage Trade program,each residence must meet a set criteriaprior to listing:

1.Location – The residence is situated in a distinctive, prestigious, sought-after exclusive neighborhood or on prized acreage or land.

2.Price – The residence’s listing price is four times greater than the average residential price as determined by your local real estate board in the following markets:

Vancouver, Victoria, Greater Toronto Area, Montreal, Calgary

The residence’s listing price is three times greater than the average residential price as determined by your local real estate board in all other markets

Carriage Trade properties must also meet criteria based on, property, amenities, design and history.

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Canada’s Finest LuxuryHome Program