1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION€¦ · WEST LIVING’s editorial is written by...

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 897,237 93.4Digital (Replica) 7,109 0.7

Total Paid Subscriptions 904,346 94.1Verified

Print 25,000 2.6Total Verified Subscriptions 25,000 2.6

Total Paid & Verified Subscriptions 929,346 96.7Single Copy Sales


Total Single Copy Sales 31,707 3.3

Total Paid & Verified Circulation 961,053 100.0 950,000 11,053 1.2

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $4.95Subscription $19.97Average Subscription Price Annualized(6 issue frequency) $8.27Average Subscription Price per Copy $1.38

(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2012.

MAGAZINE Publisher’s StatementSix months ended June 30, 2013Subject to Audit

Field Served: MIDWEST LIVING is the lifestyle media brand that explores the region,savors its unique flavors and celebrates the people who make the midwest shine. MID-WEST LIVING’s editorial is written by midwesterners about the things that matter most -family, home, food, travel and entertaining.

Published by Meredith Corporation

Frequency: 6 times/year

04-0657-848 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigital

(Replica)

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigital

(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Jan./Feb. 889,323 6,810 896,133 25,000 25,000 921,133 29,000 860 29,860 943,323 7,670 950,993Mar./Apr. 897,148 7,212 904,360 25,000 25,000 929,360 30,000 1,163 31,163 952,148 8,375 960,523May/June 905,241 7,306 912,547 25,000 25,000 937,547 33,000 1,096 34,096 963,241 8,402 971,643

None

2008 % 2009 % 2010 % 2011 % 2012 %

Subscriptions: Paid 894,515 92.8 920,654 94.3 923,271 94.4 938,418 95.6 917,493 93.9 Verified 16,667 1.7 12,500 1.3 8,333 0.8 N/A 12,500 1.3Total Paid & Verified Subscriptions 911,182 94.5 933,154 95.6 931,604 95.2 938,418 95.6 929,993 95.2Single Copy Sales 52,833 5.5 43,000 4.4 46,500 4.8 43,000 4.4 46,819 4.8Total Paid & Verified Circulation 964,015 100.0 976,154 100.0 978,104 100.0 981,418 100.0 976,812 100.0Year Over Year Percent of Change 1.1 1.3 0.2 0.3 -0.5Avg. Annualized Subscription Price $7.87 $8.07 $8.02 $8.06 $8.28

of 6 • 04-0657-8Alliance for Audited Media

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

Digital(Replica)

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 864,346 7,109 871,455 90.7Combination Subscriptions* 93 93 0.0

Award Point* 43 43 0.0Partnership:

Deductible* 17,223 17,223 1.8Sponsored Sales 15,532 15,532 1.6

TOTAL PAID SUBSCRIPTIONS 897,237 7,109 904,346 94.1

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 25,000 25,000 2.6

TOTAL VERIFIED SUBSCRIPTIONS 25,000 25,000 2.6TOTAL PAID & VERIFIED SUBSCRIPTIONS 922,237 7,109 929,346 96.7

SINGLE COPY SALES Single Issue Sales 30,667 1,040 31,707 3.3

TOTAL SINGLE COPY SALES 30,667 1,040 31,707 3.3TOTAL PAID & VERIFIED CIRCULATION 952,904 8,149 961,053 100.0

*Included in Average Price calculation

Verified Subscription:

Doctor/Health Care

Providers

PersonalCare

Salons Other

TotalPublic Place

Copies

Public Place 15,060 9,940 25,000

None


7. GEOGRAPHIC DATA for the January/February 2013 issueTotal paid & verified circulation of this issue was 1.0% less than the total average paid & verified circulation.

PAID SUBSCRIPTIONSVERIFIED

SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigital

(Replica)

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified


Digital(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &

Verified Circulation

Digital(Replica)

TotalPaid &


Alabama 1,202 1,202 1,202 50 50 1,252 1,252Arizona 4,002 4,002 4,002 21 21 4,023 4,023Arkansas 9,070 9,070 9,070 52 52 9,122 9,122California 6,966 6,966 6,966 116 116 7,082 7,082Colorado 10,061 10,061 10,061 277 277 10,338 10,338Connecticut 523 523 523 2 2 525 525Delaware 168 168 168 31 31 199 199District of Columbia 89 89 89 3 3 92 92Florida 7,698 7,698 7,698 93 93 7,791 7,791Georgia 2,321 2,321 2,321 92 92 2,413 2,413Idaho 590 590 590 18 18 608 608Illinois 137,559 137,559 4,407 4,407 141,966 5,326 5,326 147,292 147,292Indiana 80,347 80,347 2,132 2,132 82,479 3,087 3,087 85,566 85,566Iowa 64,147 64,147 1,389 1,389 65,536 1,376 1,376 66,912 66,912Kansas 36,298 36,298 1,253 1,253 37,551 1,127 1,127 38,678 38,678Kentucky 12,981 12,981 12,981 473 473 13,454 13,454Louisiana 688 688 688 5 5 693 693Maine 227 227 227 2 2 229 229Maryland 970 970 970 127 127 1,097 1,097Massachusetts 803 803 803 1 1 804 804Michigan 102,264 102,264 3,730 3,730 105,994 4,266 4,266 110,260 110,260Minnesota 72,475 72,475 2,231 2,231 74,706 2,107 2,107 76,813 76,813Mississippi 621 621 621 21 21 642 642Missouri 74,756 74,756 2,662 2,662 77,418 1,963 1,963 79,381 79,381Montana 2,456 2,456 2,456 41 41 2,497 2,497Nebraska 24,713 24,713 935 935 25,648 607 607 26,255 26,255Nevada 850 850 850 12 12 862 862New Hampshire 246 246 246 1 1 247 247New Jersey 901 901 901 48 48 949 949New Mexico 728 728 728 3 3 731 731New York 1,924 1,924 2 2 1,926 83 83 2,009 2,009North Carolina 2,315 2,315 2,315 72 72 2,387 2,387North Dakota 8,287 8,287 8,287 246 246 8,533 8,533Ohio 85,200 85,200 4,485 4,485 89,685 2,899 2,899 92,584 92,584Oklahoma 12,640 12,640 12,640 161 161 12,801 12,801Oregon 1,084 1,084 1,084 8 8 1,092 1,092Pennsylvania 2,841 2,841 2,841 339 339 3,180 3,180Rhode Island 93 93 93 93 93South Carolina 1,188 1,188 1,188 48 48 1,236 1,236South Dakota 10,931 10,931 10,931 227 227 11,158 11,158Tennessee 3,437 3,437 3,437 150 150 3,587 3,587Texas 7,143 7,143 7,143 31 31 7,174 7,174Utah 564 564 564 14 14 578 578Vermont 133 133 133 1 1 134 134Virginia 2,219 2,219 2,219 117 117 2,336 2,336Washington 1,830 1,830 1,830 32 32 1,862 1,862West Virginia 601 601 601 37 37 638 638Wisconsin 87,981 87,981 1,774 1,774 89,755 3,125 3,125 92,880 92,880Wyoming 1,519 1,519 1,519 43 43 1,562 1,562TOTAL 48 CONTERMINOUS STATES 888,650 888,650 25,000 25,000 913,650 28,981 28,981 942,631 942,631

Alaska 334 334 334 3 3 337 337Hawaii 169 169 169 8 8 177 177TOTAL ALASKA & HAWAII 503 503 503 11 11 514 514U.S. Unclassified

TOTAL UNITED STATES 889,153 889,153 25,000 25,000 914,153 28,992 28,992 943,145 943,145Poss. & Other Areas 26 26 26 26 26U.S. & POSS., etc. 889,179 889,179 25,000 25,000 914,179 28,992 28,992 943,171 943,171

Canada 30 30 30 8 8 38 38International 37 37 37 37 37Other Unclassified 6,810 6,810 6,810 860 860 7,670 7,670Military or Civilian Personnel Overseas 77 77 77 77 77

GRAND TOTAL 889,323 6,810 896,133 25,000 25,000 921,133 29,000 860 29,860 943,323 7,670 950,993


8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013

9. EXPLANATORY

ANALYSIS BY ABCD COUNTY SIZE for the January/February 2013 issue

CountySize

% ofHouseholds

TotalPaid & Verified

CirculationPrint


CirculationDigital

(Replica)


Circulation% of TotalCirculation

Index(% of Circulation/% of Households)

A 40 243,639 243,639 25.8 65B 30 273,366 273,366 29.0 97C 15 167,590 167,590 17.8 119D 15 258,036 258,036 27.4 183

County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states.

A. DURATION %(a) One to six months (1 to 3 issues) .............................. 78 0.0(b) Seven to eleven months (4 to 5 issues) .................... 109 0.0(c) Twelve months (6 issues) .......................................... 265,823 55.7(d) Thirteen to twenty-four months.................................. 204,195 42.8(e) Twenty-five months and more .................................. 7,128 1.5

Total Subscriptions Sold in Period ............................. 477,333 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 259,144 54.3(b) Ordered with material reprinted from this

publication, See Par. 9 .......................................... 105,605 22.1(c) Ordered with other premiums, See Par. 9 ................. 112,584 23.6


C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. 467,734 98.0

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. 3,039 0.6

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ 6,560 1.4

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... None

Total Subscriptions Sold in Period ............................ 477,333 100.0

(a) Suggested Retail Prices: Subscriptions: U.S., 2 yrs. $29.97. Canada and Interna-tional, 1 yr. $27.97.

(c) Post expiration copies: None.

(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica ofthe print product in format and advertising content. The Digital Edition is available viaa growing list of digital edition storefronts and is able to be read on numerous tablets,smart phones and e-reader services.

(e) This publication publishes double issues during the year. Each double issue rep-resents two copies of service during the subscription period. This publication pub-lished three double issues during the average price calculation period. The averageprice and the annualized price are based on 6 issues.

(f) Award Point Subscription Sales: The average of 43 copies per issue, shown in Par.6 and included in Par. 1, represents copies purchased through the redemption ofaward points valued at $0.10 per point.

(g) Partnership Subscription Sales (Deductible): The average of 17,223 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnershiprelationship wherein this publication was bundled with the purchase of other productsor services. Purchasers were advised that $4.99 to $20.00 of the sales price was allo-cated for a 1 year subscription to this publication.

(b) Average non-analyzed non-paid circulation for the 6 month period: 10,989copies per issue.

(h) Sponsored Subscription Sales: The average of 15,532 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more for delivery to private residences.

(i) Use of Premiums: Editorial cookbooks, “Recipes for All Seasons,” and “Prize Win-ning Recipes,” with no advertised or stated values, were offered with some subscrip-tions.

Downloadable editorial cookbooks, with no advertised or stated values, were offeredas a collection stimulant on 27 paid-in-full subscriptions.

(j) Pursuant to a review by the AAM Board of Directors, copies distributed through theNext Issue Media Unlimited program are reported as paid single copy sales based onconsumer payment for the program and consumer’s request for this specific magazine.Included in Digital (Replica) single copy sales is an average of 784 copies per issuefrom this program.


10. VARIANCELatest released Audit Report for 12 months ended June 30, 2012; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

06-30-12 950,000 980,309 980,30906-30-11 950,000 985,887 984,457 1,430 0.106-30-10 950,000 981,413 980,053 1,360 0.106-30-09 950,000 965,634 965,63406-30-08 (a) 958,192 958,192

(a) Effective 01/01/08 changed from 925,000 to 950,000

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules. Parent Company: Meredith CorporationMIDWEST LIVING, published by Meredith Corporation • 1716 Locust Street • Des Moines, IA 50309-3023JANET DONNELLY DAREN MAZZUCCA Date Signed: July 29, 2013Vice President, Consumer Marketing Publisher Sales Office: New York 212-551-6913P: 515.284.3808 • F: 515.284.2877 • URL: www.midwestliving.com Established: 1987 AAM Member since: 1989


Copyright © 2013 All rights reserved.

Analyzed Issue Date04-0657-8 Analyzed Issue Text (for double month issue date) 01-02/01/13

Average Single Copy Price 4.95Association Subscription PriceU.S. Subscription Price 19.97Canadian Subscription Price 27.97International Subscription Price 27.97


2. PRICES

Average for the


Above (Below)

% Above (Below)


Subscriptions:Paid





Print 42,403 4.3Digital (Replica) 269 0.0





(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2011.

PAID & VERIFIEDMAGAZINEPUBLISHER’S STATEMENT

Subject to Audit

For the six months ended June 30, 2012

Field Served: MIDWEST LIVING is the lifestyle media brand that explores the region,savors its unique flavors and celebrates the people who make the midwest shine. MIDWESTLIVING’s editorial is written by midwesterners about the things that matter most - family,home, food, travel and entertaining.Published by Meredith Corporation

Frequency: 6 times/year ABC Member # 04-0657-8

Mid

west Livin

gF

or six m

on

ths en

ded

Jun

e 30, 2012P

aid &

Verified

Mag

azine

Pu

blish

er’s Statem

ent

48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.accessabc.com



5. TREND ANALYSIS


Issue PrintDigital

(Replica)

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified


(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Jan./Feb. 931,043 3,306 934,349 934,349 42,081 311 42,392 973,124 3,617 976,741Mar./Apr. 906,750 3,915 910,665 25,000 25,000 935,665 36,066 251 36,317 967,816 4,166 971,982May/June 904,418 4,367 908,785 25,000 25,000 933,785 49,061 245 49,306 978,479 4,612 983,091

None

2007 % 2008 % 2009 % 2010 % 2011 %

Subscriptions: Paid 872,040 91.5 894,515 92.8 920,654 94.3 923,271 94.4 938,418 95.6 Verified 22,969 2.4 16,667 1.7 12,500 1.3 8,333 0.8 N/ATotal Paid & Verified Subscriptions 895,009 93.9 911,182 94.5 933,154 95.6 931,604 95.2 938,418 95.6Single Copy Sales 58,166 6.1 52,833 5.5 43,000 4.4 46,500 4.8 43,000 4.4Total Paid & Verified Circulation 953,175 100.0 964,015 100.0 976,154 100.0 978,104 100.0 981,418 100.0Year Over Year Percent of Change 1.1 1.1 1.3 0.2 0.3Avg. Annualized Subscription Price $9.06 $7.87 $8.07 $8.02 $8.06

Page 2 of 6 - Midwest Living (04-0657-8)Copyright © 2012 Audit Bureau of Circulations. All rights reserved.




PrintAverage for

Period

Digital(Replica)


% of Circulation







SINGLE COPY SALES Single Issue Sales 42,403 269 42,672 4.3

TOTAL SINGLE COPY SALES 42,403 269 42,672 4.3TOTAL PAID & VERIFIED CIRCULATION 973,140 4,132 977,272 100.0



Doctor/Health Care

ProvidersPersonal Care

Salons Other

TotalPublic Place

Copies

Public Place 9,993 6,674 16,667

None


7. GEOGRAPHIC DATA for the January/February 2012 issueTotal paid & verified circulation of this issue was 0.1% less than the total average paid & verified circulation.



State PrintDigital

(Replica)

TotalPaid


TotalPaid &Verified


Digital(Replica)

TotalSingle Copy

Sales

TotalPaid &


Print

TotalPaid &


Digital(Replica)

TotalPaid &Verified

Circulation

Alabama 1,174 20 1,194 1,194 49 2 51 1,223 22 1,245Arizona 3,964 29 3,993 3,993 48 3 51 4,012 32 4,044Arkansas 9,114 16 9,130 9,130 66 5 71 9,180 21 9,201California 6,808 124 6,932 6,932 145 11 156 6,953 135 7,088Colorado 10,254 62 10,316 10,316 335 8 343 10,589 70 10,659Connecticut 481 10 491 491 3 2 5 484 12 496Delaware 171 4 175 175 55 1 56 226 5 231District of Columbia 86 2 88 88 8 1 9 94 3 97Florida 7,554 84 7,638 7,638 114 7 121 7,668 91 7,759Georgia 2,256 29 2,285 2,285 97 10 107 2,353 39 2,392Idaho 518 5 523 523 15 15 533 5 538Illinois 145,381 440 145,821 145,821 8,192 34 8,226 153,573 474 154,047Indiana 84,856 258 85,114 85,114 4,077 25 4,102 88,933 283 89,216Iowa 68,531 131 68,662 68,662 1,900 11 1,911 70,431 142 70,573Kansas 38,476 108 38,584 38,584 1,710 7 1,717 40,186 115 40,301Kentucky 13,372 43 13,415 13,415 636 3 639 14,008 46 14,054Louisiana 637 14 651 651 10 2 12 647 16 663Maine 193 193 193 3 3 196 196Maryland 963 23 986 986 222 7 229 1,185 30 1,215Massachusetts 717 28 745 745 3 5 8 720 33 753Michigan 106,323 271 106,594 106,594 6,236 20 6,256 112,559 291 112,850Minnesota 77,113 154 77,267 77,267 3,137 17 3,154 80,250 171 80,421Mississippi 607 11 618 618 23 23 630 11 641Missouri 77,878 187 78,065 78,065 3,074 14 3,088 80,952 201 81,153Montana 2,497 12 2,509 2,509 51 51 2,548 12 2,560Nebraska 26,383 52 26,435 26,435 967 5 972 27,350 57 27,407Nevada 857 7 864 864 13 4 17 870 11 881New Hampshire 230 7 237 237 9 9 239 7 246New Jersey 847 27 874 874 87 6 93 934 33 967New Mexico 741 9 750 750 7 7 748 9 757New York 1,910 77 1,987 1,987 84 5 89 1,994 82 2,076North Carolina 2,297 30 2,327 2,327 70 3 73 2,367 33 2,400North Dakota 8,739 31 8,770 8,770 327 327 9,066 31 9,097Ohio 89,754 266 90,020 90,020 4,114 24 4,138 93,868 290 94,158Oklahoma 12,776 82 12,858 12,858 247 7 254 13,023 89 13,112Oregon 1,026 11 1,037 1,037 20 20 1,046 11 1,057Pennsylvania 2,826 42 2,868 2,868 562 5 567 3,388 47 3,435Rhode Island 95 5 100 100 1 1 95 6 101South Carolina 1,169 10 1,179 1,179 47 1 48 1,216 11 1,227South Dakota 11,372 25 11,397 11,397 277 277 11,649 25 11,674Tennessee 3,412 45 3,457 3,457 228 5 233 3,640 50 3,690Texas 7,147 142 7,289 7,289 130 14 144 7,277 156 7,433Utah 572 17 589 589 11 2 13 583 19 602Vermont 121 1 122 122 3 3 124 1 125Virginia 2,116 50 2,166 2,166 157 2 159 2,273 52 2,325Washington 1,873 42 1,915 1,915 36 4 40 1,909 46 1,955West Virginia 590 7 597 597 76 76 666 7 673Wisconsin 92,098 209 92,307 92,307 4,312 20 4,332 96,410 229 96,639Wyoming 1,482 13 1,495 1,495 63 1 64 1,545 14 1,559TOTAL 48 CONTERMINOUS STATES 930,357 3,272 933,629 933,629 42,056 304 42,360 972,413 3,576 975,989

Alaska 327 22 349 349 5 1 6 332 23 355Hawaii 175 2 177 177 175 2 177TOTAL ALASKA & HAWAII 502 24 526 526 5 1 6 507 25 532U.S. Unclassified 6 6 6 3 3 9 9

TOTAL UNITED STATES 930,859 3,302 934,161 934,161 42,061 308 42,369 972,920 3,610 976,530Poss. & Other Areas 16 16 16 16 16U.S. & POSS., etc. 930,875 3,302 934,177 934,177 42,061 308 42,369 972,936 3,610 976,546

Canada 32 32 32 20 20 52 52International 47 3 50 50 3 3 47 6 53Other UnclassifiedMilitary or Civilian Personnel Overseas 89 1 90 90 89 1 90

GRAND TOTAL 931,043 3,306 934,349 934,349 42,081 311 42,392 973,124 3,617 976,741


8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2012

9. EXPLANATORY

ANALYSIS BY ABCD COUNTY SIZE for the January/February 2012 issue

CountySize

% ofHouseholds


CirculationPrint


CirculationDigital

(Replica)




A 40 247,319 910 248,229 25.4 64B 30 276,996 1,018 278,014 28.5 95C 15 176,122 648 176,770 18.1 121D 15 271,976 1,000 272,976 28.0 187













(a) Suggested Retail Prices: Subscriptions: U.S. 2 yrs. $29.97. Canada and Interna-tional, 1 yr. $27.97.



(e) Award Point Subscription Sales: The average of 964 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased through the redemption ofaward points valued at $0.10 per point.

(f) Partnership Subscription Sales (Deductible): The average of 6,132 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnershiprelationship wherein this publication was bundled with the purchase of other productsor services. Purchasers were advised that $4.99 to $20.00 of the sales price was allo-cated for a 1 year subscription to this publication.


(g) Sponsored Subscription Sales: The average of 4,160 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more for delivery to private residences.

(h) Use of Premiums: Editorial cookbooks, “Recipes for All Seasons,” and “Prize Win-ning Recipes,” with no advertised or stated values, were offered with some subscrip-tions sold.




Audit PeriodEnded





(Paid & Verified)


(Paid & Verified)

06-30-11 950,000 985,887 984,457 1,430 0.106-30-10 950,000 981,413 980,053 1,360 0.106-30-09 950,000 965,634 965,63406-30-08 (a) 958,192 958,19206-30-07 925,000 946,876 946,876



We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAudit Bureau of Circulations’ Bylaws and Rules.

Parent Company: Meredith CorporationMIDWEST LIVING, published by Meredith Corporation • 1716 Locust Street • Des Moines, IA 50309-3023JANET DONNELLY DAREN MAZZUCCA Date Signed: July 26, 2012Vice President, Consumer Marketing Publisher Sales Office: New York 212-551-6913P: 515.284.3808 • F: 515.284.2877 • URL: www.midwestliving.com Established: 1987 ABC Member since: 1989


2. PRICES

Average for the


Above (Below)

% Above (Below)


Subscriptions:Paid










(1) For the Statement period(2) Represents subscriptions for the 12 months ended June 30, 2012.

MAGAZINE Publisher’s StatementSix months ended December 31, 2012Subject to Audit

Field Served: MIDWEST LIVING is the lifestyle media brand that explores the region,savors its unique flavors and celebrates the people who make the midwest shine. MID-WEST LIVING’s editorial is written by midwesterners about the things that matter most -family, home, food, travel and entertaining.

Published by Meredith Corporation

Frequency: 6 times/year

04-0657-848 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com



5. TREND ANALYSIS


Issue PrintDigital

(Replica)

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified


(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

July/Aug. 905,974 4,824 910,798 25,000 25,000 935,798 40,000 202 40,202 970,974 5,026 976,000Sept./Oct. 912,300 5,100 917,400 917,400 59,000 344 59,344 971,300 5,444 976,744Nov./Dec. 917,319 5,643 922,962 922,962 48,044 5,305 53,349 965,363 10,948 976,311

None

2008 % 2009 % 2010 % 2011 % 2012 %

Subscriptions: Paid 894,515 92.8 920,654 94.3 923,271 94.4 938,418 95.6 917,493 93.9 Verified 16,667 1.7 12,500 1.3 8,333 0.8 N/A 12,500 1.3Total Paid & Verified Subscriptions 911,182 94.5 933,154 95.6 931,604 95.2 938,418 95.6 929,993 95.2Single Copy Sales 52,833 5.5 43,000 4.4 46,500 4.8 43,000 4.4 46,819 4.8Total Paid & Verified Circulation 964,015 100.0 976,154 100.0 978,104 100.0 981,418 100.0 976,812 100.0Year Over Year Percent of Change 1.1 1.3 0.2 0.3 -0.5Avg. Annualized Subscription Price $7.87 $8.07 $8.02 $8.06 $8.28

Page 2 of 6 • 04-0657-8Alliance for Audited Media




PrintAverage for

Period

Digital(Replica)


% of Circulation







SINGLE COPY SALES Single Issue Sales 49,015 298 49,313 5.1Sponsored Sales 1,652 1,652 0.1

TOTAL SINGLE COPY SALES 49,015 1,950 50,965 5.2TOTAL PAID & VERIFIED CIRCULATION 969,212 7,139 976,351 100.0



Doctor/Health Care

Providers

PersonalCare

Salons Other

TotalPublic Place

Copies

Public Place 5,012 3,321 8,333

None


7. GEOGRAPHIC DATA for the July/August 2012 issueTotal paid & verified circulation of this issue was 0.0% less than the total average paid & verified circulation.



State PrintDigital

(Replica)

TotalPaid


TotalVerified

Subscrip-tions

TotalPaid &Verified


Digital(Replica)

TotalSingle Copy

Sales

TotalPaid &


Print

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Alabama 1,118 26 1,144 1,144 156 1 157 1,274 27 1,301Arizona 3,438 48 3,486 3,486 35 3 38 3,473 51 3,524Arkansas 8,999 30 9,029 9,029 88 88 9,087 30 9,117California 6,621 173 6,794 6,794 117 14 131 6,738 187 6,925Colorado 10,255 78 10,333 10,333 329 3 332 10,584 81 10,665Connecticut 485 16 501 501 1 1 2 486 17 503Delaware 168 5 173 173 35 35 203 5 208District of Columbia 87 2 89 89 8 8 95 2 97Florida 6,445 101 6,546 6,546 187 4 191 6,632 105 6,737Georgia 2,205 49 2,254 2,254 146 3 149 2,351 52 2,403Idaho 552 11 563 563 21 1 22 573 12 585Illinois 141,486 652 142,138 4,407 4,407 146,545 7,759 25 7,784 153,652 677 154,329Indiana 81,907 335 82,242 2,147 2,147 84,389 3,893 13 3,906 87,947 348 88,295Iowa 66,646 201 66,847 1,391 1,391 68,238 1,962 4 1,966 69,999 205 70,204Kansas 37,797 136 37,933 1,274 1,274 39,207 1,754 2 1,756 40,825 138 40,963Kentucky 13,245 56 13,301 13,301 526 526 13,771 56 13,827Louisiana 636 25 661 661 6 6 642 25 667Maine 194 5 199 199 1 1 2 195 6 201Maryland 952 26 978 978 177 1 178 1,129 27 1,156Massachusetts 741 31 772 772 2 3 5 743 34 777Michigan 103,431 399 103,830 3,710 3,710 107,540 5,536 19 5,555 112,677 418 113,095Minnesota 75,472 248 75,720 2,247 2,247 77,967 2,811 6 2,817 80,530 254 80,784Mississippi 590 16 606 606 34 3 37 624 19 643Missouri 76,294 271 76,565 2,656 2,656 79,221 3,211 7 3,218 82,161 278 82,439Montana 2,399 21 2,420 2,420 52 1 53 2,451 22 2,473Nebraska 25,432 84 25,516 940 940 26,456 948 2 950 27,320 86 27,406Nevada 820 24 844 844 18 1 19 838 25 863New Hampshire 233 8 241 241 2 4 6 235 12 247New Jersey 854 44 898 898 66 2 68 920 46 966New Mexico 704 15 719 719 7 7 711 15 726New York 1,864 92 1,956 2 2 1,958 75 4 79 1,941 96 2,037North Carolina 2,230 48 2,278 2,278 107 7 114 2,337 55 2,392North Dakota 8,362 42 8,404 4,458 4,458 12,862 341 4 345 13,161 46 13,207Ohio 86,124 385 86,509 86,509 3,845 14 3,859 89,969 399 90,368Oklahoma 13,407 89 13,496 13,496 260 6 266 13,667 95 13,762Oregon 1,008 27 1,035 1,035 13 13 1,021 27 1,048Pennsylvania 2,738 86 2,824 2,824 440 4 444 3,178 90 3,268Rhode Island 81 4 85 85 81 4 85South Carolina 1,133 16 1,149 1,149 86 3 89 1,219 19 1,238South Dakota 11,106 41 11,147 11,147 369 2 371 11,475 43 11,518Tennessee 3,305 48 3,353 3,353 244 244 3,549 48 3,597Texas 6,650 213 6,863 6,863 51 11 62 6,701 224 6,925Utah 566 24 590 590 11 1 12 577 25 602Vermont 125 3 128 128 2 2 127 3 130Virginia 2,098 66 2,164 2,164 120 6 126 2,218 72 2,290Washington 1,772 63 1,835 1,835 26 1 27 1,798 64 1,862West Virginia 557 9 566 566 52 52 609 9 618Wisconsin 90,466 315 90,781 1,768 1,768 92,549 3,965 5 3,970 96,199 320 96,519Wyoming 1,511 12 1,523 1,523 80 1 81 1,591 13 1,604TOTAL 48 CONTERMINOUS STATES 905,309 4,719 910,028 25,000 25,000 935,028 39,975 193 40,168 970,284 4,912 975,196

Alaska 325 20 345 345 4 2 6 329 22 351Hawaii 167 6 173 173 1 1 167 7 174TOTAL ALASKA & HAWAII 492 26 518 518 4 3 7 496 29 525U.S. Unclassified 63 63 63 6 6 69 69

TOTAL UNITED STATES 905,801 4,808 910,609 25,000 25,000 935,609 39,979 202 40,181 970,780 5,010 975,790Poss. & Other Areas 23 23 23 23 23U.S. & POSS., etc. 905,824 4,808 910,632 25,000 25,000 935,632 39,979 202 40,181 970,803 5,010 975,813

Canada 30 30 30 21 21 51 51International 34 9 43 43 34 9 43Other Unclassified 5 5 5 5 5Military or Civilian Personnel Overseas 86 2 88 88 86 2 88

GRAND TOTAL 905,974 4,824 910,798 25,000 25,000 935,798 40,000 202 40,202 970,974 5,026 976,000


8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2012

9. EXPLANATORY

ANALYSIS BY ABCD COUNTY SIZE for the July/August 2012 issue

CountySize

% ofHouseholds


CirculationPrint


CirculationDigital

(Replica)




A 40 250,599 1,269 251,868 25.8 65B 30 280,098 1,417 281,515 28.9 96C 15 172,414 873 173,287 17.8 118D 15 267,173 1,353 268,526 27.5 184













(a) Suggested Retail Prices: Subscriptions: U.S. 2 yrs. $29.97. Canada and Interna-tional, 1 yr. $27.97.



(e) Award Point Subscription Sales: The average of 477 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased through the redemption ofaward points valued at $0.10 per point.

(f) Partnership Subscription Sales (Deductible): The average of 5,613 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnershiprelationship wherein this publication was bundled with the purchase of other productsor services. Purchasers were advised that $4.99 to $20.00 of the sales price was allo-cated for a 1 year subscription to this publication.


(g) Sponsored Subscription Sales: The average of 4,160 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more for delivery to private residences.

(h) Sponsored Single Copy Sales: The average of 1,652 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more.

(i) Use of Premiums: Editorial cookbooks, “Recipes for All Seasons,” and “Prize Win-ning Recipes,” with no advertised or stated values, were offered with some subscrip-tions sold. An editorial onsert, “Holiday Baking!” with no advertised or stated value, wasoffered with newsstand copies of the November/December 2012 issue.




Audit PeriodEnded





(Paid & Verified)


(Paid & Verified)

06-30-12 950,000 980,309 980,30906-30-11 950,000 985,887 984,457 1,430 0.106-30-10 950,000 981,413 980,053 1,360 0.106-30-09 950,000 965,634 965,63406-30-08 (a) 958,192 958,192


We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules. Parent Company: Meredith CorporationMIDWEST LIVING, published by Meredith Corporation • 1716 Locust Street • Des Moines, IA 50309-3023JANET DONNELLY DAREN MAZZUCCA Date Signed: January 24, 2013Vice President, Consumer Marketing Publisher Sales Office: New York 212-551-6913P: 515.284.3808 • F: 515.284.2877 • URL: www.midwestliving.com Established: 1987 AAM Member since: 1989


Copyright © 2013 All rights reserved.

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