1. Three former PayPal employees - Academicsacademics.smcvt.edu/mjda/MEDIA...
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1. Three former PayPal employees
• Chad Hurley, Steve Chen, and Jawed Karim.
2. Inspirations for YouTube?
• 2004 Indian Ocean tsunami.
• Janet Jackson's role in the 2004 Super Bowl incident
3. $11.5 m investment by Sequoia Capital (Seed/start-up $$)
4. April 2005 – Me at the Zoo
5. November 2005- The first video to reach one million views = Nike advertisement: Ronaldinho.
6. December 15, 2005- 8 million views a day and 65,000 new videos were being uploaded every day
7. October 2006 -YouTube sold for $1.65 billion to Google
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1. Google Connection
2. Marketing Focus
3. Original Concept to buy YouTube
4. CEO since 2014
5. Building the Brand
6. Developing completely new media and business models:
• Production
• Distribution
• Advertising-Google’s AdSense (AI Algorithm)
• Consumption/Viewers – 2nd
most popular site on the web (August 2018)
• Feedback
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1. Charlie Bit My Finger
2. Chocolate Rain
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1. Luis Fonsi – Despacito ft Daddy Yankee (5.97 billion)
2. Ed Sheeran – Shape of You (4.07 billion)
3. Wiz Khalifa – See You Again ft. Charlie Puth (4.01 billion)
4. Mark Ronson – Uptown Funk ft. Bruno Mars (3.46 billion)
5. Masha and the Bear – Recipe for disaster (3.45 billion)
6. PSY – Gangnam Style (3.29 billion)
7. Justin Bieber – Sorry (3.08 billion)
8. Maroon 5 – Sugar (2.89 billion)
9. Katy Perry – Roar (2.75 billion)
10. Taylor Swift – Shake it Off (2.74 billion)
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