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The Power of UNIXAn Overview of SCO Marketing Initiatives

Randy RichardsDirector, Corporate Marketing

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SCO Corporate Marketing Team

Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities.

These activities must have targeted results, with measurable ROI.

North America

Field Marketi

ng

Corporate Branding

and MarComm

SCO Solution Partner

Marketing

On-line Marketing Programs

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SCO Corporate Marketing Team

North America

Field Marketing

SCO Solution Partner Marketi

ng

Accelerate the success of SCO partners via the teamSCO partner program pillars of:

INFORM – INCENT – EDUCATE

with the results of renewed partner loyalty, increased customer successes, and expanded business opportunities.

Corporate Branding

and MarComm

On-line Marketing Programs

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SCO Corporate Marketing Team

North America

Field Marketing

SCO Solution Partner

Marketing

Corporate

Branding and

MarComm

Develop a strong brand identity of SCO as the owner and leading provider of UNIX-based solutions.

Drive the creation and maintenance of a corporate marketing library for internal use as well as for our solution partners.

On-line Marketing Programs

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SCO Corporate Marketing Team

North America

Field Marketing

SCO Solution Partner

Marketing

Corporate Branding

and MarComm

Provide a powerful and intelligent on-line experience for SCO partners and customers via SCO’s Internet, with a primary focus of generating increased business via partner and customer support and the resulting generation of qualified leads.

On-line Marketi

ng Program

s

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The Power of UNIX®

SCO Marketing Campaign – FY2004

SCO UNIX has a powerful future

SCO UNIX provides a superior solution to alternatives

SCO UNIX is supported by major hardware/software partners

SCO UNIX is a proven, secure, and reliable solution

SCO UNIX is built for small and medium businesses as well as for enterprise customers

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The Power of UNIX

The initial thrust of this campaign will consist of several “rejuvenation” efforts towards renewed consideration of UNIX that may be categorized as awareness activities.

Awareness Activities

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Awareness Activities

The Power of UNIXAdvertisements

Direct MailersPosters

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Awareness Activities

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Awareness Activities

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Awareness Activities

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New SCO Corporate Brochureand Presentation

Awareness Activities

Power of UNIX BrochureUNIX ISV Solutions Brochure

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Awareness Activities

www.thescogroup.com/5reasons

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Awareness Activities

SCO UNIX LIVES! SCO IP SCOx

SCO UNIX®

Multimedia CD

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The Power of UNIX

Partner Education

The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.

Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

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Partner Education

Feb. 11th

The Power of UNIX

Campaign

Feb, 25th

SCO OpenServe

r “Legend”

March 10th

Competitive “Trade-In” to SCO

UNIX

March 24th

Upgrading to SCO

UnixWare

A series of Webinars have been specifically designed for and limited to SCO’s channel partners. These presentations will provide a sneak peak into the details of SCO's UNIX development plans in addition to advanced notice of SCO's UNIX marketing initiatives, opportunities, and tools specifically for our partners.

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Partner Education

Hands-on Technical Training

The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX.

Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education.

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Partner Education

Hands-on Technical Training

Day One: Vintela Authentication from SCO SCO Update SCO OpenServer Roadmap SCO UnixWare Roadmap

Day Two: SCO Office Mail Server

Day Three: Using the SCO Pricelist Using the SCO Partner Website

Knowledge Center Documentation Data Sheets, etc.

Pre-Sales Help

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Partner Education

Technical White Papers

UNIX Comparison:• SCO UNIX• Linux• Windows

OpenServer Kernel

Personality (OKP)

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Partner Education

SCO Forum 2004

June 27 – 29

MGM Grand HotelLas Vegas, Nevada

SCO’s Silver Anniversary Event

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The Power of UNIX

Sales Promotions

Each worldwide SCO sales region will launch at least one sales-based promotion for SCO’s UNIX business during Q2 FY2004.

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Sales Promotions

North America Sales Promotion Ideas for Q2 and Q3 FY 2004

SCO UNIX Upgrade Incentive Program

SCO UNIX Competitive Trade-in Program

SCO OpenServe

r Office Edition

Promotion

SCO Forum

Give-away Incentive Program

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The Power of UNIX

Success Stories

A worldwide success story campaign activity is targeted procure and publish current SCO UNIX success stories that will reinforce the value of SCO UNIX to our partners and customers.

This activity will provide incentives on a quarterly basis. These incentives will be linked to obtaining permission to create and publicly publish a detailed success story and/or case study.

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SCO Corporate Marketing Team

Thank You Questions and Answers

The Power of UNIX®