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The Power of Local Broadcasters

Sept 2006:

TVB BOD eBiz Task Force

September 2007:

TVB ePort

An open electronic platform to which any trading partner can send any transaction and

from which any trading partner can receive any transaction.

Why is this a big deal?

Open standards – accessible to any size trading partners with any system.

Faster more accurate transactions for core Local Broadcast business.

Enables multiplatform selling/buying.

Not on line negotiation.

Free to customers!

A year in the making….

Commitment

The Team

Vendor Support

Customer Buy-In

The Work

Commitment

TOC endorsement

NAB seed money: $2 million

Broadcaster Commitment 28 Broadcast Groups/346 Stations 10 Rep Firms

Journal Broadcast GroupKAZT LLC

LIN Television Corp.Media General Broadcast Group

Meredith BroadcastingMillennium Sales & Marketing

MMT SalesNBC Station Sales

NBC Universal Television StationsPetry Television

News-Press & GazetteNexstar Broadcasting Group

Pappas Telecasting CompaniesPost-Newsweek Stations

Quincy NewspapersRaycom Media

Sagamore Hill BroadcastingSarkes Tarzian Inc.

TelerepTribune Broadcasting

ABC National Television SalesBelo CorporationBlair Television

CBS Station SalesCBS Television StationsCitadel Communications

Continental Television SalesCox Television

Dispatch Broadcast GroupDuhamel Broadcasting

EnterprisesEagle Television SalesE.W. Scripps Company

Emmis CommunicationsFisher Communications Inc.

Fox Station Sales Fox Television StationsFreedom BroadcastingGannett Broadcasting

Hearst-Argyle TelevisionHRP

The Team

TVB BOD eBiz Task Force

Click IT SolutionsMedia Technologist & Lead Consultant

Spot Buy Spot Platform Development

Sell Side Vendor Support

“We intend to update all of our services including Spotdata to support the new TVB XML schema as soon as possible and hope that the other vendors will follow.  With the introduction of ePort and the use of Open Standards, the most significant of the technical barriers for widespread use of electronic communication will be removed.”

Ed AdamsVP General Mgr, North America Media, Harris Corp

Sell Side Vendor Support

“The TVB’s work to create open standards is something we have and will continue to support.ePort is a great initiative which will help move the use of the open standards along. We will incorporate those standards into our products going forward.”

Lowell PutnamCEO and President, VCI

Buy Side Support

“The AAAA supports TVB ePort, as a catalyst for open standards communications in the TV industry, and a model for other media.”

Harold GellerSVP Digital, AAAA

Buy Side Vendor Support

“Mediaplex firmly believes that only through open, vendor neutral standards can the advertising industry at large realize the full promise of “end to end,” 2-way electronic business communications. Mediaplex is fully committed to being among the very first to write to the new TVB schema and to provide buyers with the opportunity to transact via ePort.”

Joe LampertDirector of Marketing, Mediaplex

Buy Side Vendor Support

“Strata will aggressively incorporate TVB standards in our systems and close the loop on electronic business. We believe that the introduction of ePort will dramatically increase the adoption of TV stations transacting business electronically, allowing Strata agencies to run more efficiently and provide better value to their own customers.”

John SheltonPresident, Strata Marketing

Buy Side Vendor Support

“We at Mediabank strongly believe in the value of Open Standards and intend to make our systems (and, specifically, the suite of products formerly known as Datatech), compliant with Industry standards. In addition, we are strong supporters of TVB's ePort initiative and plan to rapidly develop the functionality to interface with it.”

Brad KeywellCEO, MediaBank

The Work

Open Standard Schema: Complete, 9/07 Avail through Invoice + Log Times and Discrepancy Including digital channels, web, mobile and non-

airtime

Platform development: Phase One, 11/07 Phases 2 & 3 released in 1Q ‘08

www.TVB-ePort.net: Live!

Next Steps

Broadcasters: Commit/Register and Appoint ePort Liaison. Urge customer adoption. Demand sales system compliance for November.

Vendors: Write to standards and provide functionality.

TVB: Complete platform development thru Phase 3. Create ePort management/customer service team. Foster ePort Registration and Adoption.

Phase One 11/07:•Adopt Open Standards.

•Improve functionality.

The Vendor Ask

The promise of eBusinessLess stewardship…more negotiation:

Faster transactions: Direct input into sell/buy systems.Fewer discreps: No re-keying data.Electronic audit trail: Date/time stamped transactions and confirmations.Lower operational costs: No paper sorting, faxing, filing and postage costs.New electronic transactions: Log times, Discreps., Web Orders, Multiplatform…

eBusiness…Turning Process into Progress and a marketplace advantage

for local television broadcasters!

Stay Tuned…

www.TVB-ePort.netTVB President’s reporteBiz Bulletin

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