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The Canadian TradeCommissioner ServiceEverywhere you do business

Le Service des déléguéscommerciaux du CanadaPartout où vous faites des affaires

Canada’s Farm Progress Show Canada China

Business CouncilDoing Business with China

WorkshopApril 24, 2013

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Canada-China Commercial Relations

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Emerging exports drive performance

4

4

5

5

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Mining & Metals

Wood & Woodpulp

Agri-Food Fuels & Crude Oil

Chemicals & Plastics

Aerospace0.0

1.0

2.0

3.0

4.0

5.0

Canadian Exports to China by Sector vs. Total Exports to Other Countries (2011)

Bil

lion

s of

$

Source: World Trade Atlas

Russia

Spain

Vietnam

Brazil

Germany

France

7Source: Office of the Chief Economist of Canada

Note: FDI China into Canada in 2006 and 2007 are estimates

2005 2006 2007 2008 2009 20100

5,000

10,000

15,000

$1,820 $2,099 $2,619$3,519 $3,471

$4,789

$928$2,000

$4,000$5,651

$12,855$14,056

Canada-China FDI (2005 – 2010)

FDI Canada into China FDI China into Canada

Bil

lion

s of

$

Canada-China FDI

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Energy74%

Mining23%

Green energy2%

Misc.1%

Distribution of Chinese FDI by Sector (2005-2012)

Source: Public sources

Sectoral distribution of Chinese investment in Canada

Note: Does not include Nexen acquisition

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Strategies and considerations for Canadian Companies

Considerations:• China is not one market• Be cognizant of cultural differences• Do not underestimate the importance of guanxi and face• Do not overestimate the importance of guanxi and face• The government matters• Find the gaps

– Scoping and FEED– Local competition is beginning to ramp up – sub-surface services are still very much in demand– Water management offers huge potential

• What can you localize? • Protect your IP and trade secrets• Patience

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Foreign Affairs and International Trade Canada

(DFAIT) • Represents Canada around the world through

– embassies, consulates and trade offices, – participation in multilateral institutions,

and – international treaties and arrangements.

Canada has diplomatic and consular offices in over 270 locations in 180 countries.Canada has diplomatic and consular offices in over 270 locations in 180 countries.

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The Canadian Trade Commissioner Service (TCS)

Located in– more than 150 offices around the world

Canada’s most comprehensive network of international trade professionals.

Canada’s most comprehensive network of international trade professionals.

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Building Canada’s economy

The TCS promotes Canada’s economic interests in the global marketplace.

The TCS promotes Canada’s economic interests in the global marketplace.

• Foreign-market access• Trade leads• Exports• Business contacts • Events

• Technology transfer• Licensing agreements• Joint-venture development• Investment in Canada• Research and development

(R&D) partnerships

The TCS facilitates

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Delivering value to businesses

We can help your company succeed globally and lower your costs of doing business through four key services:

1. Preparation for international markets2. Market-potential assessment3. Qualified contacts4. Problem solving

1. Preparation for international markets2. Market-potential assessment3. Qualified contacts4. Problem solving

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Preparing for international markets

Our trade commissioners in Canada help you:• determine whether you are internationally

competitive;• decide on a target market;• collect market and industry information; and• enhance your international business strategies

to export, invest and innovate.

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Assessing market potential

Trade commissioners in Canada and abroad can help you assess your business’ market potential with• market intelligence, and

• advice on improving your market penetration strategy.

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Finding qualified contacts

Global reachThe TCS has contacts abroad that can bolster your business’ success and provide the local knowledge you need.

Canadian presenceThe TCS can link you to the vast Canadian trade network, trade missions, and advise you on trade fairs in your sector.

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Resolving problems

Issues abroad are bound to arise.As officials of the Government of Canada, trade commissioners have the necessary access, credibility and experience to open doors.

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TCS on Social Media

TCS TWITTER ACCOUNT

  

www.twitter.com/tcs_sdc 

TCS GROUP ON LINKEDIN

  

http://linkd.in/TCS-SDC

CANADIAN BUSINESS WOMEN IN

INTERNATIONAL TRADE  

http://linkd.in/bwit-faci 

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TCS sub-groups on LinkdinJoining the main TCS group on LinkedIn also gives its members access to the following TCS sub-groups:• Doing Business in China - A forum for Canadian companies seeking to gain a

better understanding of the business practices, challenges and potential advantages associated with China’s growing market.

• Doing Business in Europe - This group provides Canadian companies interested in or actively doing business in Europe with a forum to discuss issues related to European commercial activities and opportunities.

• Doing Business in the Gulf Cooperation Council Region (GCC) - This group provides Canadian companies with a forum to advance their understanding of business practices in the GCC markets while demystifying the challenges and clarifying the advantages presented by this growing and vital market for Canadian business.

• Doing Business in the United States and Mexico – This group supports Canadian companies interested in or actively doing business in the United States and Mexico by providing a forum to discuss issues of interest to them.

• Doing Business in Global Aerospace Markets - This group provides Canadian stakeholders with a forum to track new developments and changing conditions in global markets, while connecting them to Canada’s network of global aerospace Trade Commissioners and other key stakeholders.

• Canadian Business Women in International Trade - A forum devoted to helping women succeed and advance their careers by building networks, discussing issues and sharing information. Both men and women are encouraged to join.

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Visit the new TCS mobile website

• •

• www.tradecommissioner.gc.ca•  • Subscribe to CanadExport: TCS e-

magazine • www.canadexport.gc.ca•

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The Canadian Government’s Presence in China

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Mona TaylorSenior Trade CommissionerRegina, SaskatchewanMona.Taylor@international.gc.ca

The Trade Commissioner Serviceenquiries Line1-888-306-9991

Info Centre in our offices in ChinaEmail: infocentrechina@international.gc.ca

www.china.gc.ca

For more informationContact us at