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Switchover from Analogue to Digital Terrestrial Television Broadcasting

in Central and Eastern Europe

Case study of Serbia

Péter Vári

Belgrade, 28th April 2009

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Policy and regulatory aspects

The Ministry for Telecommunications and Information Society published the “Basic Principles of the Strategy for Switchover from Analogue to Digital Broadcasting of Radio and Television Programmes in the Republic of Serbia” in January 2009.

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Regulatory Priorities Value chain(DTTV):

The means and procedure for selection of network operators (who and in what way can be issued a licence for operating a digital broadcasting network),

The means and procedure for multiplex managing, The means and procedure of issuing licences for

different programme contents, The programme broadcasting fees.

Primary distribution Secondary distribution

Content providerContent providerContent providerContent provider Multiplex providerMultiplex providerMultiplex providerMultiplex provider Transmission Transmission provider provider

Transmission Transmission provider provider Broadcast providerBroadcast providerBroadcast providerBroadcast provider End userEnd userEnd userEnd user

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Licensing /Authorization schemes

It has not been decided. The regulatory priorities define the basic

aspect, which will be shaped by public

discussions.

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Spectrum planning

Serbia was allocated: 7 layers (UHF)1 layer (VHF) for digital broadcasting of TV programmes

Additional channels were also allocated in the wider territory of the City of Belgrade and in the Southeast part of Serbia

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Distribution zones with allocated channels for

the DVB-T in the UHF band (Source: RATEL)

Frequency planning is fundamentally based on MFN with SFN based allotments.

Broadcasting may lose 19.8% of the available frequencies due to the digital dividend.

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Broadcasting network structure

The Radio Television of Serbia (RTS) is a state owned company. RTS is the public content provider and it has an infrastructure for nationwide broadcasting. Other market players rent the

infrastructure from RTS. An important step: separation of broadcasting technology from Public Service Broadcasting (RTS). The present phase forming an independent body that will control broadcasting technology and its use on the territory of the country.

Should not forget that one of the key drivers may be the public

broadcaster for the digital switchover.

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Nationwide terrestrial broadcasters

Generally two public and five commercial channels are available with nationwide coverage. They have a right to use the analogue network till 2014.

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Timeline for introduction of DVB-T

No decision when the simulcast period will start. 10-11 SD programs are planned for the transition period, Pay TV will not be on the first multiplexes, due to the scant capacity the HD service will be available only from launch of the third multiplex.

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Mobile TV (DVB-H)

The Ministry is examining the business models for mobile television as which would be possible to be introduced in Serbia.

The market players involved:Public and commercial broadcastersTransmission and broadcast provider(s)Mobile network operators

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MNOs in Serbia

They appear as a new player on the market. Their role and economic size could be similar in the implementation of mobile TV.

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Milestones The ministry starts the open discussion about

the strategy Depending on the result there may be need for the

fine-tuning of the legal environment Following the finalization of the strategy the

action plan will get the acceptance The call for tender will be released probably in 2011. An inter-departmental Workgroup was

established for the switchover to coordinate the work of all the participants in this process in October 9th 2008

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Market shares of broadcasting

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Economic aspects

The planning of funds and monitoring of expenses over the period of transition are important and serve the interest of a successful switchover.

The switchover in television broadcasting has been planned as a market oriented process, based on: the principles of transparency, non-discrimination, market subsidiarity technical neutrality,

with clearly defined objectives and procedures for the existing broadcasters and broadcast provider.

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Economic aspects

The question of infrastructureWhat should be reconsidered in the course of the digitalisation is that the existing infrastructure would be made suitable for digital broadcasting, or a new one should be built up, which makes the conditions of the digital broadcasting better.

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Business model and plan The business model has not been determined

yet.

It does depend on market players (including broadcasters, the transmitter provider, etc.) and technical possibilities like available multiplexes in the transition period.

The main problem is how they can make the service

attractive to viewers until all the channels are transmitted digitally they have to provide something “extra” to appeal to the public.

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Consumer aspects

During the introduction it is of high importance the public should be properly informed in due time and in the right form.

Digital broadcasting is a new technology and opportunity for the viewers, but on the other hand they are going to lose the possibility of the reception of former analogue broadcasting.

It is desirable that the quality of the digital terrestrial broadcasting should exceed the quality of the analogue service. (e.g. picture quality, reception mode)

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Consumer support issues Inform the citizens about the definition and

nature of digital television and about the reasons of the switchover;

Educate the citizens about the benefits of digital television;

Provide all citizens with the right to information on the dynamics and other details of the switchover from analogue to digital broadcasting of television programmes, and to offer assistance to citizens in the process of the digital switchover.

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Thank you for your attention