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Strategies for Enrollment Enhancement September 24, 2007

Andreea M. Serban, Ph.D.Vice Chancellor, Technology and Learning Services

SOCCCD

Richard McCullough, Ph.D.President, Saddleback College

Glenn Roquemore, Ph.D.President, Irvine Valley College

Robert Kopecky, Ph.D.Provost, ATEP

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Enrollment Management Definition

An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments

Concerns student college choice, transition to college, student attrition and retention, and student success

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Enrollment ManagementSupport Activities

Marketing Outreach Admissions, registration and records Financial aid Advising Student accounts Counseling, special and support

services Research Technology

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District wide FTES

23,899 22,833 22,539 23,035 23,338

7,8387,7427,4217,7448,212

15,08915,687 15,50115,29315,118

0

5,000

10,000

15,000

20,000

25,000

30,000

2002-03 2003-04 2004-05 2005-06 2006-07

IVC SC Total

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Fully Online and Hybrid FTES

0

500

1000

1500

2000

2500

IVC SC Total

IVC 259 454 512 506 630

SC 108 365 443 732 1,523

Total 367 819 955 1,238 2,153

2002-03 2003-04 2004-05 2005-06 2006-07

In 2006-07 Internet based FTES represented 9.23% of the total district wide FTES, compared to only 1.5% in 2002-03

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District wide2006-07 Enrollment Management

Highlights Increased student enrollments by

improving online and in-person services: Electronic signatures for students and

faculty Online parking permit system New online registration system Upgraded Emeritus Institute telephone

registration system My Academic Plan Regular online banner ads through OC

Register, OC Metro and LA Times Bi-monthly and monthly advertising for

the Colleges 

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Saddleback College2006-07 Enrollment Management

Highlights Increased distance education

offerings “College on your time” New programs Expanded some of the existing

programs Student Satisfaction Survey Professional development Expanded outreach Enhanced retention and transfer

activities

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Saddleback College2007-08 and Beyond

Enrollment management plan for 2007-10

Career technical programs Health Science programs Meet established FTES growth

targets Enhance distance education

offerings Professional development for

faculty and staff

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Saddleback College2007-08 and Beyond

Enrollment management plan for 2007-10

Efficient use of technology campus wide

State of the art facilities Enhance Basic Skills Increase transfer ready rates

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Irvine Valley College2006-07 Enrollment Management

Highlights Increased distance education

offerings Launched the Early College at

Beckman High School Implemented the Achieve College

Early program Launched the Beacon program Expanded outreach Enhanced retention and transfer

activities

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Irvine Valley College 2007-08 and Beyond

Enrollment Management Plan for 2007-08

Maximize room utilization Increase productivity and provide

funding for additional courses in high demand

Introduce block scheduling Introduce shadow classes Increase distance education

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Irvine Valley College 2007-08 and Beyond

Enrollment Management Plan for 2007-08 Limit large lecture math classes for basic

skills Reduce certificate offerings to those that are

effective and market them Increase tutoring and other support services Provide more assistance to the Transfer

Center Increase visitations to local high schools and

create partnerships with feeder schools Identify funds for Marketing and Outreach

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ATEP 2006-07 Enrollment Management

Highlights Exclusive Right to Negotiate

Agreement with Camelot Continued discussions with the City

of Tustin Fall 2007 campus launch - more than

420 enrollments this fall Collaborated with the colleges and

the district staff in the development of a document outlining potential program offerings and space requirements

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ATEP Fall 2007 Enrollment Distribution by

Zip Code

About a third of enrollments are from outside the district service area

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ATEP 2007-08 and Beyond

Spring 2008 schedule Short range development plan Exclusive Right to Negotiate

Agreement with Camelot Discussions with the City of Tustin Potential program offerings and

space requirements New partnerships

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Questions?