1 Training & Development Paul L. Schumann, Ph.D. © 2011 by Paul L. Schumann. All rights reserved.
1 Strategic Human Resource Management Paul L. Schumann, Ph.D. © 2011 by Paul L. Schumann. All...
-
Upload
britton-waters -
Category
Documents
-
view
212 -
download
0
Transcript of 1 Strategic Human Resource Management Paul L. Schumann, Ph.D. © 2011 by Paul L. Schumann. All...
11
Strategic Human Strategic Human Resource ManagementResource Management
Paul L. Schumann, Ph.D.Paul L. Schumann, Ph.D.
© 2011 by Paul L. Schumann. All rights reserved.© 2011 by Paul L. Schumann. All rights reserved.
22
Strategic DecisionsStrategic Decisions
WhereWhere should we compete? should we compete?• What industries, products, locations, …?What industries, products, locations, …?
HowHow should we compete? should we compete?• What criteria: cost, product features, What criteria: cost, product features,
quality, reliability, …?quality, reliability, …? With whatWith what should we compete? should we compete?
• What gives us competitive advantage?What gives us competitive advantage?
33
Competitive AdvantageCompetitive Advantage
Unique, sustainable, hard to copy:Unique, sustainable, hard to copy:• Product or serviceProduct or service• Production or inventory methodsProduction or inventory methods• Distribution methodsDistribution methods• Marketing methodsMarketing methods• Financing methodsFinancing methods• Information management methodsInformation management methods• Human resource managementHuman resource management
44
Link HRM & StrategyLink HRM & Strategy
Administrative linkageAdministrative linkage One-way linkageOne-way linkage Two-way linkageTwo-way linkage Integrative linkageIntegrative linkage
55
Generic Strategies (Porter)Generic Strategies (Porter)
Cost Leadership StrategyCost Leadership Strategy• Control overhead and other costsControl overhead and other costs• Use efficient, large-scale facilitiesUse efficient, large-scale facilities• Exploit the experience curveExploit the experience curve
Differentiation StrategyDifferentiation Strategy• Differentiate through unique technology, Differentiate through unique technology,
features, customer service, brand features, customer service, brand image, etc.image, etc.
66
Directional StrategiesDirectional Strategies
External growthExternal growth• Mergers & acquisitions (“M&A”)Mergers & acquisitions (“M&A”)
Horizontal (M&A involving competitors)Horizontal (M&A involving competitors) Vertical (M&A involving the supply chain)Vertical (M&A involving the supply chain)
Internal growthInternal growth• New products, new markets, innovationNew products, new markets, innovation
Concentration (focus, niche)Concentration (focus, niche)• Cut costs, grow market share in nicheCut costs, grow market share in niche
Downsizing / divestingDownsizing / divesting
77
Transforming the HRM FunctionTransforming the HRM Function
CustomersCustomers ProductsProducts MethodsMethods
88
Measuring HRM EffectivenessMeasuring HRM Effectiveness
Audit approachAudit approach• Measure key indicators & customer Measure key indicators & customer
satisfactionsatisfaction Analytic approachAnalytic approach
• Cost / benefit analysisCost / benefit analysis
99
Improving HRM EffectivenessImproving HRM Effectiveness
Restructure HRM:Restructure HRM:• HRM Centers for Expertise (specialists)HRM Centers for Expertise (specialists)• HRM Field Generalists (dual reporting)HRM Field Generalists (dual reporting)• HRM Service Center (specialists)HRM Service Center (specialists)
Outsource HRMOutsource HRM Process redesign/reengineering HRMProcess redesign/reengineering HRM Human Resource Information Human Resource Information
Systems (HRIS)Systems (HRIS)