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1
SME Programme LendingOverview Group Best Practices &
Key Challenges
SME Conference
Lahore, Pakistan - May 2005
David Yong
GRM Consumer & Programme Lending
2
Agenda
Introduction
Scope
Overview major ABN AMRO SME businesses
Business Models
Credit Process & Product Programmes
Portfolio MIS
Use of scoring
Key Challenges
3
ABN AMRO Pakistan
1948: First foreign bank in Pakistan
1993: Expansion of branch network (7 branches in 3 cities)
1998: Introduction LCY deposits & penetration into Affluent segment
1999: Introduction Personal Loans & Mortgages
2002: Launch Commercial Banking focusing on Mid-sized Corporates
2005: Launch Credit Cards
4
History of ABN AMRO (1)
In 1964, NHM merged with De Twentsche Bank to form Algemene Bank Nederland (ABN) while Amsterdamsche Bank and Rotterdamsche Bank joined to become Amsterdam-Rotterdam (Amro) Bank.
In 1991, these two banks merged as ABN AMRO.
On 29 March 1824, King Willem I issued a royal decree creating the Nederlandsche Handel-Maatschappij (NHM) with the aim of reviving trade between the Netherlands and the Dutch East Indies.
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ABN AMRO today...
conducts banking, fund management & insurance.
ranks 11th in Europe and 18th in the world based on total assets.
has over 3,000 branches in more than 60 countries, a staff of about 97,000 FTEs and total assets of EUR 742.9 billion (as at 31 March 2005).
is listed on the Euronext and the New York Stock Exchange.
Well- Positioned Bank **
RankingTotal assets- Worldwide 18- European 11
Solid Credit Rating
Long-TermMoody’s Aa3Standard & Poor AA-Fitch IBCA AA-
Global Resources *
Employees worldwide 97,000Branches and offices 3,000+
Countries/territories 60+
Strong Balance Sheet *
EUR (bln)Total assets 742.9Group capital 35.6Risk weighted assets 245.6
* as at 31 March 2005 ** The Banker, July 2004
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Scope – SME characteristics & segmentation
Backbone of economy Family owned/dependent (informal) Various types of legal entity Importance of personal relationship with client Quality of financials Understated revenues for taxation purposes Level of Owner’s commitment and equity Part of (small) community network Influential community
7
Target market definitions across our sample varied
widely across markets and within markets
Note: n = 32 banks
Main SB segment definitionby geography
Cut-off turnover (MM)
North America
(10 banks)
Benelux(3 banks)
UK(4 banks)
Europe(12 banks)
Other(3 banks)
0 2 4 6 8
1.2 2.8 4.3
1.0 2.9 7.5
0.7 1.6 2.9
2.3 5.3 7.9
2.5 4.2 6.0
Average
70%
57%
41%
32%
0% 20% 40% 60% 80% 100%
Specialist segmentations observedSpecific segments served according to web-site (e.g. 70% of the 23 banks had a defined
‘Agriculture’ offer)
Non-profit
Minorities
Franchises
Agriculture
Mercer Oliver Wyman
8
Players have positioned themselves as having a few
products in each family – ‘simple and standard’Simplicity of external offering
(Products per family – according to web-site)
0
2
4
6
8
10
12
14
Acc
ount
s
Sav
ings
Loan
s
Line
of
cred
it
Cre
dit
card
s
Leas
ing
Fac
torin
g
Families
# prods
n = 18 banks
Often standardised ‘core’ offer with segment variation injected via the communications mix
However, most players interviewed said they had many more products internally
– Poor record of product management and rationalisation
Most players applied a variety of standard customer insight tools into SB product design
– Market sizing and projected profit pools research
– Competitive research
– ‘Mystery shopping’
– Networking with local influencers or trade associations
Best practices would be banks that conducted SB-specific quantitative research around needs More specialist products such as leasing, factoring normally outsourced to sister companies
Only a few offered external value-added products
– e.g. advisory services
Observations
Max
Avg
Min
Key:
Mercer Oliver Wyman
9
Overview
Home Market BU’s (NL, US and Brazil) adopted Product Programmes for SME’s
Identify potential for further migration (NL & Brazil)
Products across markets are similar and ‘traditional’
Emerging markets: cautious start by other BU’s (India, Indonesia, Pakistan & Taiwan)
Knowledge-sharing across the Group
Cut-off point program lending & non- program lending to be determined per market
Overseeing 17 Product Programmes with ENR of EUR 2,8 Billion, with transition portfolios
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Overview -
Total Portfolio (December 2004) Total portfolio: EUR 2,8
Billion (Dec 2004) Largest portfolio: BU US
with USD 1,3 Billion Portfolio consist of
traditional and simple products (4Q2004: 84%)
Rapid growth in NL (organic) and Brazil (organic + acquisition)
Transition portfolio BU NL earmarked >EUR 2,2 Billion
Cautious start in India & Indonesia
Development of plans for VGPB Business Owners in NGM Asia
SME Programme Lending Portfolio (December 2004)
NL
25%
US
36%
Brazil
37%
Indonesia
1%
India
1%NL
US
Brazil
India
Indonesia
SME Programme Lending Portfolio (Dec 01 - Dec 04)
0
500
1000
1500
2000
2500
3000
3500
Dec 2001 Dec 2002 Dec 2003 Dec 2004
NL
US
Brazil
India
Indonesia
Total
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Business models
Domestic positioning: Home Market BUs– large client base
– traditional domestic standardised products
– relatively larger distribution network
Greenfields: International Network– start from (‘almost’) zero
– competitive edge
– limited distribution network
– limited reliable data for credit assessment
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There are many ways to create growth in
Small Business banking
Aus/NZ Bank had lost Small Business (SB) share after attempting to build low-cost remote channel model
Re-launched a named local point of contact (RM or branch manager, direct dial number) with letter campaign and outbound follow-up
Saw +50% increase in customer satisfaction, 4-5 points of share gain and now back in top 2 share position, in less than 18 months
Capital One entered SB market in ’99-’00 applying IBS techniques
Combined marketing and risk analytics, with predictive modelling to target asset-based products with a direct marketing model
39% 3-yr CAGR in asset growth, now #2 in SB cards and #3 in SBA loan origination
Information-based StrategyReturn to Local Intimacy
HBOS’s merger had given it a strong SB business with the BoS franchise but locked into small branch footprint
Rapidly hired network of RMs to tackle the £1-10MM turnover segment – ‘hunter’ force to source acquisitions – and doubled UK share from 3% to 6%
Now re-branding 400 branches (out of 800) in England in 2005 and creating in-branch SB specialists to exploit full retail presence and go after £0-1MM businesses
US bank had reduced branch network and lapsed in service quality – suffering SB attrition rates of 30%
Segmented business into 3 distinct propositions: national direct, ‘affluent’/upper-end SB and branch-based micro-SB, combining personal/business accounts
Expanded SB franchise beyond branch footprint, now in Top 3 in US SB lenders. Grew profits at 30% CAGR over 5 years, vs. bank growth of 20% CAGR
Multiple Business Model FocusExploit Retail Branch Coverage
Mercer Oliver Wyman
13
Credit Process: Commercial versus Consumer/SME
Commercial Loans
Low volumeLarge heterogeneous
Deal-based
Audited financial statements
Account managementReview loan-by-loan
Senior managers approve large/complex loans
Consumer & SME Loans
High volumeSmall heterogeneous
Volume-based
Limited consumer financial data
Portfolio management by statistics
Senior managers approve credit product programmes
Transaction characteristics
Approval process
Credit data
Handling and checking
Hierarchy of approval
14
Traditional deal-based underwriting don’t work in high volume lending
Planning Underwriting Operations Collections
The Boss
15
Portfolio Management is in the core of Risk Management function
Credit CycleProduct Planning
Management Information Systems
Credit Acquisition
Account Maintenance
Collections
Write-Off
Risk Management
Interactive
Dynamic
Portfolio Management
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Risk Management -Programme Lending features
Standardised and ‘simple’ products
Critical mass/scale
Risk – reward balance
Predictability
Factory - style
Management by exceptions
Portfolio Management done through approved Product Programmes
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A standardized set of rules of credit extension for a group of customer with similar characteristics or product needs
A sign-off on a Product Program is considered an approval of the complete risk/reward characteristics of the product and the credit cycle process
Demonstrates that portfolio performance will be predictable in terms of revenues, delinquencies, and losses
What is a Product Programme?
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The Product Program contains ...
Product Description Target Market Economic and Competitive Environment Eligibility Criteria (Terms and Conditions) Account Initiation Account Maintenance Collection and Write-Off Policy Treasury, Funding, and Pricing Considerations Support Systems and MIS reports Product Profitability and Stress Testing
The Product Programme process is strongly supported through MIS
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Importance of MIS
Continuously process and transforms data into information, which will be used in the decision making process directed towards optimizing results:
Risk-Return Trade-Off
Serves as a base for effective credit cycle and portfolio management: controlling risks and assessing opportunities
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Example I - Portfolio Performance
Products ENR ( M) Infection NCL/ANR Rev/ANRBrazil - Total 754.322 5,60% 3,78% 22,49%Brazil - Overdrafts 74.593 9,10% 9,33% 81,52%Brazil - Loans 591.027 2,90% 2,07% 16,72%Brazil - Leasing 45.751 0,80% 0,28% 5,08%Brazil - Mortgages 8.707 12,40% 1,38% 7,81%Brazil - Rewrites 33.975 49,90% 23,38% 13,91%
e
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Programme Lending benefits:
Basel 2 Retail• An incentive to place as much of the SME portfolio into a standardised Program-Lending format, as is practical & prudent. (GRM limit EUR 5MM)
• Whilst the advanced approach has distinct advantages, the standardised approach is also beneficial with risk weights at 75%.
• Both Capital relief and cost efficiencies can be expected from standardisation.
• As more SME portfolios become standardised to take advantage of Basel II, the product will in turn become easier to securitize, so the product will become more attractive to banks, who may choose to keep it on or off balance sheet based on capital need.
22
Implementing Program Lending faces challenges
Sponsorship of Senior Management and Line support
Available credit data to assess clients and prospects
Human resource and Organization issues
– Provide adequate and on-going training in credit cycle management and program lending
– Ensure an organization capable of meeting the need for greater coordination and teamwork
Redesign of business process
– Identify a project team of individuals who represent functional areas of the credit cycle
– Be ready to supplement internal resources with external consultants
23
Implementing Programme Lending faces challenges (continued)
Sufficient IT systems and data base resource– Resolve gaps on data source, data quality, data integration and data
usage – Ensure an automated front-end Loan Origination System (LOS) and
Collection System in place
Effective and consistent MIS reporting
– Establish one single standard or common language reporting system
– Provide end-to-end MIS consistent with Product Program definition
– Ensure that the MIS has the ability to “peel the onion” or disaggregate performance data at various level of detail
24
Implementing Program Lending faces
challenges (continued) Implementation of scoring methods
– Scoring systems make sense only for high volume business
– Application Scoring
• increase underwriting process efficiency
• improve portfolio quality thru statistical control
– Behaviour Scoring • increase profitable customer relationship
25
Scoring tries to evaluate who is the best risk?
Super Bad
Scorecard Maximum BenefitSuper Good
26
Different score cards for different purposes
Internal Application Risk Scorecard– Based on applicants past performance
– New accounts
Internal Behaviour Risk Scorecard (Behaviour and Collections Scoring)– Existing Business
– Based on account holders past performance
External Credit Bureau Scorecard– Based on account holders external credit activity
111
27
How It Works – Policy
30%
15%
8%6% 5% 4%
3%1% 0,5% 0,2%
0%
5%
10%
15%
20%
25%
30%
35%
40%Default Rate
Def
ault
Rat
eD
efau
lt R
ate
Low ScoreLow Score High ScoreHigh Score
Simplified UnderwritingSimplified UnderwritingOn Low Risk ApplicationsOn Low Risk Applications
Reject High Risk Apps Reject High Risk Apps To Lower Bad DebtTo Lower Bad Debt
Rank All Applications By Default Risk Set Cutoff To Achieve Approval Objectives
Manual Review Manual Review Marginal CasesMarginal Cases
28
Recap - Key challenges
Senior Management commitment
Skill-set & human resources
Overhaul of existing credit process
Investments in IT
Commence Data collection
Rationalization of Product Management
Alignment of service concept to cost/benefit
Availability of credit data