1

School Beverage Container Recycling Challenge

Program

School Beverage Container Recycling Challenge

Program

Florida Innovative Grant Application

Collier County Solid Waste Management Department

Public Utilities Division 2

Objective Objective

Bottles and Cans are not garbage anymore!

Increase school recycling rates Save schools money Saving landfill airspace. Promote the culture of recycling

with school children and employees.

Public Utilities Division 3

Program to increase recyclingProgram to increase recycling

The American Beverage Association (ABA) created and tested an advertising campaign in 2003.

Public Utilities Division 4

Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me

Market testing revealed people do not respond well to guilt trips and lectures about the value of

recycling.

Public Utilities Division 5

Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me

People are fascinated with reincarnation. People are impressed with all the cool, useful items their recyclables can be made into.

Public Utilities Division 6

Don’t Lecture Me; Entertain MeDon’t Lecture Me; Entertain Me

This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.

Public Utilities Division 7

‘Reincarnation’‘Reincarnation’

Public Utilities Division 8

Grant ResourcesGrant Resources

Bottle Recycle bins Radio ads and TV commercials Recycling Program posters,

video, brochures and Power Point Traveling Trophies and

certificates

Public Utilities Division 9

School Beverage Container Recycling ChallengeSchool Beverage Container Recycling Challenge

New Recycle Bins in schools

will serve as visual reminders

to recycle.

This is a

Voluntary Program.

Public Utilities Division 10

Recycle Challenge Elements Recycle Challenge Elements

1. Student recycling music videos & TV commercials

2. School vs. School recycling collection competition

3. Recycling poster drawing contests

Public Utilities Division 11

Country, Rock, Urban and Spanish Radio ads Country, Rock, Urban and Spanish Radio ads

http://www.recycleitnow.net/commercials_ads.asp?menu=5

We need student videos lip syncing 12 recycling radio ads

Public Utilities Division 12

Student TV commercialsStudent TV commercials

If monsters can do it, why can't you?

http://www.re3.org/flicks.htm

Click Black Area

Public Utilities Division 13

Student TV commercialsStudent TV commercials

Go, Go Recycle!

http://www.re3.org/flicks.htm

Click Black Area

Public Utilities Division 14

Keep America BeautifulKeep America Beautiful Iron Eyes Cody 1971 Earth Day

http://www.kab.org/media.asp?id=246&rid=250

Click Black Area

Public Utilities Division 15

School TV ProgramsSchool TV Programs

The school morning TV shows can feature the recycling commercials and contest information.

Public Utilities Division 16

Recycling Drawing ContestRecycling Drawing Contest

We need students for recycling drawing contest.

Public Utilities Division 17

Educational Interactive WebsitesEducational Interactive Websites

Exciting and creative web sites teach about recycling, end products and benefits.

http://www.recycleitnow.net

http://www.bottlesandcans.com/ http://www.getcaughtrecycling.org/

Public Utilities Division 18

Good News StoriesGood News Stories

Public Utilities Division 19

Proven Marketing PlanProven Marketing Plan

Public Utilities Division 20

Radio & TV PartnersRadio & TV Partners

Local radio & TV stations will be asked to stage promotional events and provide public service announcements.

Public Utilities Division 21

Potential Cost SavingsPotential Cost Savings

In 2005 Sarasota Schools saved approximately $275,000 in waste collection fees due to higher recycling.

Collier has 50 schools vs. Sarasota’s 41 = 1.22 times $275,000 = $335,500. We estimate Collier can save at least half that amount= $167,750.

Public Utilities Division 22

Think RecyclingThink Recycling

The biggest barrier to recycling is not thinking about it. Recycling becomes part of our daily routine when reminded and if containers are convenient.

Public Utilities Division 23

National Success StoriesNational Success Stories

School container recycling campaigns successful in Pittsburg, San Antonio, Raleigh and other cities.

Will Collier Schools become the recycling leaders of Florida?

To Recycle

Public Utilities Division 24

ScheduleSchedule

10/07 Produce orientation/training video with Schools and Video company

09-12/07 Introduce program to TV & Performing Arts and Green clubs

12/07 deliver recycling containers to schools with County Bar codes

01/08 Beverage Container Recycling Challenge begins with new year.

Public Utilities Division 25

Questions, Comments, Suggestions?Questions, Comments, Suggestions?

Dave Jaye Jodie WaltersProject Manager Recycling Co-ordinatorCollier County Solid Waste Management239-732-2508 davidjaye@colliergov.net

Eli Mobley

Director of Security and Environment

Collier County Schools

239-377-0356 mobleyel@collier.k12.fl.us