11

Retail Ready Program Retail Ready Program OfferingOffering

Program Name Program Type Region(s)Region(s)

Grass Décor Ornamental Grass All

Perennial Magic Perennials N4-6; S7-10

Celebration Red/White & Blue All

Beat the Heat Summer Annuals All

Lowe’s – Summer ‘05

22

Lowe’s Lowe’s Grass DécorGrass Décor

A compelling grass offering at a compelling price point. Quart Pot - 8 per Shuttle Tray 5” label with the program name POP: 12” x 24” poster & bench wrap Suggested Pricing:

Proposed Retail Price: $ 2.97 Proposed Wholesale Price: $ 2.00

Expected Cart Value: $ 864.00

Quart Pot - 8 per Shuttle Tray

33

Lowe’s-Grass DécorLowe’s-Grass Décor

Interesting colors & texturesInteresting colors & textures Fast growing categoryFast growing category Value priced for fast turnoverValue priced for fast turnover 18 X 24 POP poster18 X 24 POP poster Grass Decor’ bench wrapGrass Decor’ bench wrap Upscale labelUpscale label

44

Lowe’s Lowe’s Perennial MagicPerennial Magic

Summer Flowering Perennials With Regional Specific Varieties

One GallonOne Gallon 5” Label with Program Name5” Label with Program Name POP – 11” x 12” Bench CardPOP – 11” x 12” Bench Card Suggested PricingSuggested Pricing

Retail Retail $ 3.97$ 3.97 Wholesale Wholesale $ 2.75$ 2.75

Cart ValueCart Value $ 661.00$ 661.00

One GallonOne Gallon

55

Lowe’s Lowe’s Perennial MagicPerennial Magic

Great flowering perennials for Great flowering perennials for summersummer

Region specific varietiesRegion specific varieties Sell in full colorSell in full color Fastest growing categoryFastest growing category Competitively pricedCompetitively priced Upscale labelUpscale label POP pricing cardPOP pricing card

66

Product Class Variety

Campanula Advance Blue

Campanula Advance White

Chrysanthemum White Knight

Delphinium Blue Mirror

Dianthus Arctic Fire

Dianthus Arctic Fire

Heuchera Palace Purple

Hyssopus Nectar

Lavandula Purple Ribbon

Nepeta Pink Cat

Papaver Moondance

Polemonium Bambino Blue

Primula Noverna Deep Blue

Salvia Lyrata Purple

Volcano

Salvia Moondance

Salvia Select Rose

Lowe’s Lowe’s Perennial MagicPerennial Magic

77

Lowe’s Lowe’s Beat the HeatBeat the Heat

A heat tolerant program using upscale seed varieties.

8” Pot 5” label with logo POP: 11”x 12” bench card,

12”x 24” poster Suggested Pricing

Retail: $ 4.97 Wholesale: $ 3.50

Expected Cart Value: $ 378.00

8” Pot

88

Lowe’s-”Beat the Heat’Lowe’s-”Beat the Heat’

Upscale premium varietiesUpscale premium varieties Extremely heat tolerantExtremely heat tolerant Good gross marginsGood gross margins Adds tremendous colr to the garden Adds tremendous colr to the garden

centercenter Large POP program posterLarge POP program poster Large colorful program labelLarge colorful program label

99

Lowe’s Lowe’s CelebrationCelebration

Product Class Variety

Gazania Kiss White

Platycodon Miss Tilly

SalviaPicante

Red8” Pot

Red, White & Blue Mixed Container Using Heat Tolerant Varieties.

8” Pot5” label with flagSuggested Pricing:

Retail: $ 4.97Wholesale: $ 3.50

Expected Cart Value: $ 441.00

1010

Lowe’s-CelebrationLowe’s-Celebration

Build July sales with Red, white & Build July sales with Red, white & BlueBlue

Patriotic themePatriotic theme Good summer gross marginsGood summer gross margins Upscale program labelUpscale program label Potential of increase average salePotential of increase average sale