1 of Y Dell - Internal Use - Confidential


Ready Solutions for AI

Go from AI Possible to AI Ready


“Companies will succeed and fail

based on their ability to translate

data … into insights and actions

and products and services.”

-Michael Dell, Forbes interview

Protecting what’s in your wallet

Business need

Turning 2.2B global cards160M transactions/hour, 52B transactions / year into intelligence with 1.9M rules applied to those transactions.

Benefits

• Understand how, when and where customers buy leadingto predictive analytics

• Increased security and fraud protection via analyzing customer purchasing patterns, affinities and rhythms using machine learning

• Expand business with anonymized data re: share of wallet compared to competition, average ticket and frequency to identify marketing opportunities and measure return on investment

Solution

MasterCard worked with Dell and Cloudera to build a secure, PCI-certified Hadoop cluster based on PowerEdge servers & Isilon storage

MasterCard's Enterprise Data Hub fully conforms to the PCI-DSS V 2.0 security standards so it can host PCI datasets and integrate with other systems

“Data privacy and protection is a top priority for MasterCard. As we maximize the most advanced technologies from partners and vendors, they must meet the rigorous security standards we’ve set.”

Gary VonderHaar, Chief Technology Officer, Architecture, MasterCard


AI workloads become pervasive

“If you don’t have an AI strategy, you’re

going to die in the world that’s coming.”

- Devin Wenig, CEO, eBay

Key use cases• Fraud prevention • Risk management

• Facial recognition • Video surveillance

•Product and service quality • Drug interaction

• Video captioning • Content-based search

•Real-time translation • Language processing

• Preventative maintenance • Cancer detection

CAGR


What we hear from customers about their challenges?

Expertise is limited & one minimal change of the

stack can lead to failure. What’s needed is a

stable & validated architecture to simplify AI

“AI stacks are complicated to tune and

maintain”

Machine and deep learning require large

datasets and public cloud providers charge to

get your data out with fees adding up fast

“It takes a lot of data to get the best insights

and the more data I move, the more

expensive public cloud becomes”

AI, machine and deep learning is a relatively

new field so there’s a general lack of deep

expertise and guidance available

“I want to leverage machine learning

technology but don’t know where to start”


Analytics Requirements

AI Escalates Infrastructure Requirements

Compute: CPU

Throughput: MB/s

Concurrency: 10s

Scale: GBs to TBs

Data Type: Structured

Data

Analytics

Perf

orm

an

ce

Scale

AI:

Machine Learning

AI:

Deep Learning

ML Requirements

Compute: CPU & GPU

Throughput: GB/s

Concurrency: 100s–K’s

Scale: 10s TB’s–PB’s

Data Type: Semi-structured

DL Requirements

Compute: 10’s-1000’s GPU

Throughput: 10’s-100’s GB/s

Concurrency: 1000s – M’s

Scale: 100s TB’s to 10s PB’s

Data Type: Unstructured


Dell EMC Ready Solutions for AI –Elevator Pitch

With Dell EMC Ready Solutions for AI, companies can go from AI-possible

to AI-Ready. Making AI simpler, these solutions can reduce time to market

by 6-12 months

Dell EMC Ready Solutions for AI don’t just improve data scientist

productivity by 30%, they are deliver >2x the performance of competitors

While AI may seem new, for nearly a decade, Dell EMC has been a

leader in data analytics and HPC, with proven solutions and expertise.

Dell EMC has 30k services experts available to help customers get most

out of their AI initiatives

AI Simplified

Faster, deeper insights

Proven expertise

Proven

Simpler

Faster


Very Large Inexperienced BaseEveryone hears the AI hype, but most don’t know which analytics solutions are right for them

How Dell EMC Views the AI Market

Experts & Early AdoptersWant tools that give them new machine learning/deep learning capabilities for insights and competitive advantages

Limited AI Expertise OrganizationsEmerging AI customers want to grow their the analytics capabilities to include machine learning/deep learning

TARGET CUSTOMERS

AI Experience & Maturity

Level


Target companies and decision-makers

The target decision-makers for sales of Dell EMC Ready Solutions for AI include:

IT department

leads

Line of business

(LoB) leaders

VP of business

intelligence (BI)

The “C-suite” –CIO/CMO/CFO/COO

TARGET CUSTOMERS include businesses that have these characteristics:

• Working with image classification, pattern recognition, risk analysis, mapping patterns in data over time

with desire to automate responses

• Looking for real-time analytics, insight and automated response

• Looking to automate existing processes

• Expanding Hadoop for predictive analytics to prescriptive analytics with automated action

• Wanting to scale existing machine and deep learning implementations

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Expand from easy entry points by overcoming

the cost of entry barrier for selling and deploying

new technology to your customers?

Add value by focusing your efforts on selling

consulting services, deployment services,

configuration and data center strategy?

Cash in on rebates, incentives and performance

accelerators while adding incremental services,

deployment and integration?

What if you could…

13

AI Simplified

Why Dell EMC Ready Solutions for AI?

is at the forefront of AI and is the only provider with the technology,

experience, and expertise to help businesses accelerate their AI initiatives.

Faster, Deeper AI Insights Proven AI Expertise

Dell EMC Ready Solutions are

optimized with software, servers,

networking, storage and services

Distributed architecture delivers

unprecedented performance for deep

learning modeling at scale

World-class services for the entire

solution, bridging the gap between the

data science, IT and LOBs

Accelerate results in AI, ML and DL environments

Reduces model training timeto fast-track AI initiatives

Provide supportat every stage of the AI journey

Machine Learning

with Hadoop

Deep Learning

with NVIDIA

15

Machine learning with Hadoop

• With data in Hadoop, this is a fast way to take the next

step from predictive analytics to prescriptive analytics

• Get deeper insights using Cloudera Data Science

Workbench with the added ease of Dell EMC Data

Science Engine

• Delivered with proven Hadoop expertise – workshops,

consulting, deployment, proofs of concept, support and

financing available

If you’re running

Apache® Spark®, you

can take advantage of

the Intel® BigDL

distributed deep learning

library for Apache Spark,

for a faster path to

enabling machine

learning and to

making deep learning

more accessible

Source: Forrester: The Total Economic Impact of Dell EMC Ready Solutions for AI, ML with Hadoop - August 2018

http://www.emc.com/collateral/analyst-report/forrester-total-economic-impact-study-dell-emc-ready-solutions-for-ai.pdf

16

Dell EMC Machine Learning with Hadoop include:

• Dell EMC PowerEdge R640 and R740xd

servers

• Dell EMC Networking Z9100-ON, S3048-ON

• Mellanox ConnectX-4 Lx InfiniBand

• Cloudera Enterprise Data Hub

• Cloudera Data Science Workbench

• Spark

• Dell EMC Data Science Engine

• Consulting, deployment, support services

• Financing

PRIMARY TARGET

Companies already leveraging Hadoop

DIFFERENTIATION

Dell EMC Data Science Engines +

Cloudera Data Science Workbench

• Web front-end makes it easy for data scientists, saving

valuable time

• Containers for machine learning

• Language and framework agnostic

• Integrated security and governance, with all the features

of Cloudera Enterprise

Machine Learning simplifiedMachine Learning with Hadoop

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Cloudera Hadoop

Hortonworks Hadoop

Services, Support, Financing

Not ready for AI? Sell Dell EMC Ready Solutions for Hadoop

Please consult the Dell EMC Ready Solutions for Hadoop Sales Guide for configuration options

Configurations include:

PowerEdge R730xd Servers

Designed for Active archive/customer 360-degree

PowerEdge FC630 Servers

Designed for Active archive/customer 360-degree

ETL offload on PowerEdge R730xd Servers

Designed for ETL offload

ETL offload on PowerEdge FC630 Servers

Designed for ETL offload

QuickStart for Hadoop

Designed for testing and proofs of concept (POCs)

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Deep Learning with NVIDIA

• AI simplified with optimized hardware-

software stack, validated solution

• Faster, deeper insights with leading

PowerEdge servers with NVIDIA GPUs and

Isilon Scale-out NAS storage

• Proven expertise with workshops,

consulting, deployment, proofs of concept,

support and financing available

Built around NVIDIA®

Tesla® V100 GPUs, the

first to break 100

teraFLOPS

NVIDIA NVLink™

connects multiple V100

GPUs at up to 300 GB/s

to deliver 30X higher

inference performance

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PRIMARY TARGET

Companies with in-house developers, applications written for parallel processing

DIFFERENTIATION

• New Dell EMC IP: Data Science Portal

• Radically simplifies cluster

deployment with a point&click GUI

• Delivers ready-to-run

environments in only 5 clicks

• Mitigates risk by reducing human-error

in cluster definition and deployment

• Delivers > 2x the performance on ResNet50 compared to

Pure AIRI Mini and NetApp*

Deep Learning with NVIDIA includes:

• Dell EMC PowerEdge R740xd and C4140 servers

• 4x NVIDIA Tesla V100-SXM2 GPUs

• Dell EMC Networking S6036-ON, S3048-ON

• Mellanox SB7800 InfiniBand

• Bright Cluster Manager for Data Science

• Dell EMC Data Science Portal

• Dell EMC Isilon F800

• Educational services

• Consulting, deployment, support services

• Financing

*Dell EMC internal testing compared to Pure and NetApp published benchmarks

Deep Learning SimplifiedDeep Learning with NVIDIA

https://www.purestorage.com/content/dam/purestorage/pdf/datasheets/ps_sb_ai-ready-infrastructure_01.pdf

https://www.netapp.com/us/media/wp-7267.pdf


A distributed architecture built to scale-out

PowerEdge R740xd head node

required for cluster administration,

cluster management, NFS server, user

login and compilation

Isilon F800 all-flash scale-out NAS supports up to 250,000 IOPS and 15

GB/s bandwidth and stores 96-224TB

capacity per chassis

PowerEdge C4140 worker nodesan accelerator-optimized, high density 1U

rack server. Optimized to start small &

scale out.

Mellaonox SB7800 Infiniband switch

For maximum throughout connectivity

Scale

Storage & Compute

Independently


On-prem is more cost effective3-year TCO is $320K less compared to Amazon AWS = $8.9K cheaper per month

Price/month (36 months): $46,793.44 Price/month (36 months): $55,708.25

http://calculator.s3.amazonaws.com/index.html


Dell EMC ServicesOrganizations of all sizes turn to Dell EMC and Dell EMC Partners to provide the services needed to

succeed

Dell EMC deployment experts have a proven track record of success in thousands of

engagements worldwide.

Dell EMC ProSupport offers a single point of accountability, premium hardware and

software support available 24x7 and next-business-day on-site service.

Dell EMC AI Consulting can help you chart your course


Dell EMC Services and Financing

Dell EMC Professional Services

Solutions customized for your customers’ needsLeverage on-site integration and/or application implementation with Dell EMC Professional Services

Support is always on for your customersGet unlimited access to 24x7 chat, email and phone support services with how-to assistance and disaster recovery from Dell EMC ProSupport

Deployment assistance when customers need itDell EMC AI Consulting can help you chart your course

Dell EMC Financial Services

Leasing and financing solutions are available throughout the US, Canada and Europe

Dell EMC Financial Services can finance the total technology solution

Efficient electronic quoting and online contracts offer an exceptional customer experience


Dell EMC Consulting Services for AI

Foundation

• Install/Configure packages/libraries

• Provide architectural recommendations for Big Data environment

• Provide best practices for Data Science methods, tools, and processes

Data Engineering

• Data source identification

• Data pipeline development

• Data transformation and meta-data reporting

• Data security & privacy review

• Installation of additional Hadoop tools and packages

Data Science

• Use case identification, validation, and scoping

• Develop data models, algorithms, and programs

• Data visualization – development of dashboards and KPIs

• Training on new tools, methods, and techniques for

ML/DL/AI use cases


Resources available to Partners

https://www.dellemc.com/en-us/solutions/data-analytics/machine-learning/ready-solutions-for-ai.htm

https://www.dellemc.com/en-us/solutions/data-analytics/machine-learning/ready-solutions-for-ai.htm


Resources available to Partners & Customers


Suggested Reading

201-level Sales Training Presentation201 PPT with recorded narration Data Science Overview slides with narration

201 PPT with recorded narrationRS for AI Hadoop Simplified messaging with narration

201 PPT with recorded narration RS for AI NVIDIA Simplified slides with narration

https://inside.dell.com/docs/DOC-332881





Go to people

GLOBALReady Solutions for AI SME: [email protected]

EMEAReady Solutions lead: [email protected] Specialists lead for Data Analytics & AI : [email protected]

NORTH AMERICAReady Solutions lead: [email protected] Specialists lead for Data Analytics & AI : [email protected]

APJReady Solutions lead: TBHWorkload Specialists for AI :ANZ: [email protected] + [email protected] + [email protected] Asia: [email protected]: [email protected]: [email protected]

mailto:[email protected]












Start today

The future of artificial intelligence is now!

• Dell EMC has what customers need to harness the power of AI, machine and deep learning — simplifying the IT

infrastructure to provide faster, deeper insights with Ready Solutions for AI designed by industry experts.

• Whether you’re an expert, or just getting familiar with this exciting new territory, you don’t have to go it alone - Data

Analytics and HPC sales specialists can help close deals. ACES can help with quoting and ordering.

Schedule time with a

Dell EMC Data

Analytics or HPC

Solutions Specialist

Take the next steps to build your machine learning business today:

Visit the Dell EMC

Machine Learning

Knowledge Center

Visit us online at

Dellemc.com/readyforai

Ready Solutions for AI, ML, DL

http://custom.crn.com/dell-learningcenter/

http://www.dellemc.com/readyforai

https://www.dellemc.com/en-ie/solutions/data-analytics/machine-learning/index.htm


• AI is complex and many don’t have the time, expertise or resources to build optimized solutions

• Data is growing at an astronomical rate and it’s impossible to take full advantage of it manually to

get insights to win

• Reduce time to architect and deploy by up to 12 months while minimizing risks

• 2x the performance of competing solutions

• Improve data scientist productivity by 30%

• 30k services people available to help customers on their journeys to AI

• Dell EMC is the only one with a portfolio from the edge to core to the cloud, with solutions from build to buy to meet customers where they are in their data analytics journey

• Dell EMC-unique software for data science environments in just 5 clicks

• Award winning services and support, and Financing

Dell EMC Ready Solutions for AI - SynopsisAI simplified to help your customers get deeper data insights with proven Dell EMC expertise

Why do

customers

need it?

Compelling

benefits

Unique

differentiators


A uniquely differentiated portfolio

“The [Dell EMC] products were vastly easier to set up, Dell EMC was far more responsive to service requests and questions (hours

compared to days or weeks for a response), and generally far less red tape with Dell EMC over HPE ” Source: “Why HPE Account LeSaint Logistics Is

Moving toDell EMC,” October 2016

Ready Solutions Ready Solutions have servers, storage,

networking, software and services

optimized for machine and deep learning

workloads

HPE offers HPE Rapid Software

Installation for AI = a way to download

Bright Cluster Manager on the Apollo

6500 server

It’s all about Watson, all the time and it’s

a service

Reference

Configurations

Dell EMC offers deep learning server

configurations with Bright Cluster

Manager

HPE offers a Deep Learning Cookbook of

that includes a benchmarking suite and

web-based tool for benchmarks

When looking for reference

configurations, IBM suggests Watson in

the IBM Cloud

Customer Solution

Centers

Dell EMC’s HPC and AI Innovation Lab

has a Top500 supercomputer, WW HPC

Innovation Centers and WW Customer

Solution Centers to assist customers

HPE AI Innovation Centers and Centers

of Excellence are just their customer

solution centers renamed

IBM Global Services Customer Solution

Centers are focused on the Services part

of the business

Machine Learning as a

Service

Dell EMC offers machine learning as a

service via the Microsoft Azure CSP

program with Machine Learning Studio

HPE offers machine learning as a service

via Microsoft Azure

Watson is available as a service

• HPE announcement: https://globenewswire.com/news-release/2017/10/25/1153239/0/en/HPE-Introduces-New-Set-of-Artificial-

Intelligence-Platforms-and-Services.html

• IBM: https://www.ibm.com/watson/products-services/ and https://www-935.ibm.com/services/us/its/pdf/custsolctr.pdf

https://globenewswire.com/news-release/2017/10/25/1153239/0/en/HPE-Introduces-New-Set-of-Artificial-Intelligence-Platforms-and-Services.html

https://www.ibm.com/watson/products-services/

https://www-935.ibm.com/services/us/its/pdf/custsolctr.pdf


A uniquely differentiated portfolio

AIRI

Ready Solutions Pure Storage has released AIRI

reference architectures of NVIDIA DGX-1

servers with its FlashBlade storage

connected with Arista 100GbE.

Without education, services, support,

financing or community

NetApp has released reference

architectures with NetApp A800/A700 all-

flash storage array and NVIDIA DGX-1

servers connected with Cisco Nexus

100GbE. Without education, services,

support, financing or community

NVIDIA is partnering with anyone to sell

its DGX servers. DGX-2 has 16 GPUs.

Dell EMC PowerEdge Servers have up to

6 GPUs, however, most applications are

optimized for 1-4 GPUs

Reference

Configurations

Only reference architecture documents,

not solutions

Only reference architecture documents,

not solutions

NVIDIA HGX reference architecture is a

“starter recipe” for AI systems in

hyperscale data centers

Customer Solution

Centers

No lab nor customer solution centers No lab nor customer solution centers No customer solution centers

Machine Learning as a

Service

NVIDIA GPU Cloud is a Docker container

repository. NVIDIA nor PURE offer

machine learning as a service.

NetApp partners with Amazon Web

Services

NVIIDA is “seeking to host the new

NVIDIA GPU Cloud platform,” which is a

Docker container repository

• PURE announcement: https://www.purestorage.com/company/news-and-events/press/ps-airi.html

• Netapp announcement: https://www.theregister.co.uk/2018/06/04/netapp_nvidia_deep_learning_ref_architecture/

• NVIDIA announcement: https://nvidianews.nvidia.com/news/nvidia-partners-with-world-s-top-server-manufacturers-to-advance-

ai-cloud-computing

Dell EMC is the ONLY tier1 with a portfolio from workstations to optimized solutions to supercomputers, with worldwide education, services,

support, financing and builders community to support customers as their data and their businesses grow.

https://www.purestorage.com/company/news-and-events/press/ps-airi.html

https://www.theregister.co.uk/2018/06/04/netapp_nvidia_deep_learning_ref_architecture/

https://nvidianews.nvidia.com/news/nvidia-partners-with-world-s-top-server-manufacturers-to-advance-ai-cloud-computing


Three Clicks, Single PaneJupyter NotebookStart WorkingJob Insights

Data Science Portal: 50% fewer steps

CLI

Login via CLI01

Allocate HW02

Load Modules for Libraries03

Load Modules for Frameworks04

Load Module for Job Scheduling 05

Start Services 06

Port Forwarding 07

Jupyter Notebook 08

Start Working 09

Integrate Tensorboard 10

Job Insights 11

Login via GUI01

Three Clicks, Single Pane02

Jupyter Notebook03

Start Working04

Job Insights05

Data Science

Portal

Login via GUINA

NA

NA

NA

NA

NA


Dell EMC Isilon F800 All-Flash Scale-out NASHigh Performance and Effortless Scaling to Accelerate AI Innovation

VS Closest Competitor

Isilon Scale-out Comparison

Up to 9 Million IOPSUp to

9xMore

Up to 540 GB/sUp to

18xMore

Up to 68 PBUp to

46x More

250K IOPSPer chassis

10’s TBs up to 33 PB

15 GB/sPer chassis

Up to Millions of concurrent connections

Isilon eliminates the I/O

bottleneck for AI at any Scale

✓ Faster training and validation of AI models

✓ Higher model accuracy with larger and

more detailed data sets

✓ Achieve maximum ROI of compute

investments – from 1 to 1000’s of GPU’s

✓ Increases data science productivity

Note: These are not public references

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