1 november 2005 ITALO MILANESE convergent billing FMC SERVICES AND BILLING fmc services and billing.

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november 2005 ITALO MILANESEconvergent billing FMC SERVICES AND BILLING

fmc services and billing

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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese

agenda•TILAB and its role in italian context

•choices available for fixed, mobile and integrated operators

the best position•various routes to full fixed-mobile convergence

trends, initiatives... service layer as a key point

•new services to be invented and deployed

which is the best choice?

•management & billing • consequences • requirements• opportunities• legacy and new architectures

BUT from the services perspective... not from the point of view of an expert on billing...

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Italian market trends (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

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Different roles for a TLC Operator

Fixed operator• defensive position• vs traffic erosion and

substitution• leverage on indoor services,

BB and VAS

Mobile operator• current

aggressive/expansive position

• risk of saturation for GSM?• 3G ?

Fixed AND mobile operator• advantages of both

operators• trends of the market• savings & optimisations

BEST POSITION...

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The Telecom Italia Network Model(excerpt from: S. Pileri, Piattaforme abilitanti ed evoluzione della Rete – Notiziario Tecnico Telecom Italia, #1, 2004, pg11-19)

Revenue Generation Focus

Optical PacketBackbone

Optical PacketBackbone

Service MgmtPlatform

Service MgmtPlatform

Wired AccessWired Access

Voice & Video

Telephony Services

Voice & Video

Telephony Services

Wireless AccessWireless Access

Data Communication Services

Data Communication Services

Content Delivery Services

Content Delivery Services

Data

Voice

Video

Cost Efficiency Focus

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Different convergences

•terminal• multiradio terminals• fixed/mobile network

indipendence •network control

• IMS• SIP

•management/logistic• single billing• unified customer

care/complaints• operations &

maintenance• informative services... etc

•service execution/delivery

• SDP• web services• OSA...

•service creation• fast prototyping• test and trial

approach• shorter time to

market

SERVICE LAYER

(TISPAN, 3GPP)

(UMA,FMCA)

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TI convergent services portfolio 2007 (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

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Another view about convergent services

many families: voice (VoIP, VoWLAN etc) video/multimedia SWIS combinational SMS activated personal communication mobile office security based localisation/context

awareness ....

BUT THESE ARE ONLY FEW

EXAMPLES... o for each family

which is the best implementation?

o how to choose most interesting features without a crystall ball?

o how to fast prototype and test ?

o ...

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SCE as a key tool Sevice lifecycle in traditional service - timeline

Service lifecycle in innvative NGN

IDEA DEVELOPMENT SIMULATION &

TESTING DEPLOYEMENT PROVISIONING

for fastening development/ simulation/ deployment/ provisioning phases

for controlling the whole service life cycle for separating service and execution/network

layers: bigger indipendence from vendors

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STARSLEE & STARSCE: the TILAB tools

•developed by TILAB on the base of StarSIP, the Telecom Italia reference SIP platform

•used by all the research project in TILAB involved in innnovative next generation services creation and trials

Service Diagram

XML XML

Service descriptor

StarSLEE

Service Execution Environment

XML XML XML XML XML XML XML XML XML XML XML XML

MPCC RA

Component Container

Event Router

… RA

MMS - C RA

SMS - C RA

SBB impl

SOAP RA

SMS - C

SMS event

SIP / IMS - AS

SIP RA

IMS network

Service Creation Environment

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Some convergent features...

from the point of view of the customer it should be fine to have:•one brand•one catalogue•one contact point for

• buying• complaining• signalling problems• changing some configuration• ...

•one bill• ex-post “cross” billing• pre-paid tools

•one authentication method

CONSEQUENCE NEW REQUIREMENTS IN PARTICULAR FOR BILLING PROCEDURES/ ARCHITECTURES

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BUT from the operational point of view...

all the traditional FCAPS functional area have to be involved by convergence:•fault•provisioning•accounting•performance/QoS•security

CUSTOMER NEEDS

OPERATOR SAVINGS AND OPERATIONAL OPTIMISATION

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Savings expected from convergence optimisation... (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )

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Some additional requirements in the next generation services area...•flexibility in the set up of new services metaphors

• application to person• person to person• rich messaging• session based services• fixed-mobile roaming• contents• ...

•real time QoS delivery vs real time billing•flexible billing policies (not only flat policies)•pre-paid policy vs subscription•event based billing •content based vs volume based•horizontal platform vs vertical platforms•independence between CDR production and (legacy?) billing systems...

...each point can be seen as an opportunity or as a threat...

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... And a question...

which are the real products/services to be sold by the TLC operator?

• the connectivity (bandwidth/time/bits...) with QoS with the knowledge of what is transmitted (attention to

p2p!!!)• the contents• some security items (authentication as a product?)• brokerage of the services for third parties• value added and classical services/applications (usual role)

The answer is: probably everything... and now...But is the BSS architecture adequate to those purposes?

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Some conclusions and suggestions... legacy systems to be taken into account flexibility and openness as key attributes for the BSS avoid vertical solutions and prefer horizontal

platforms pre-paid lesson from mobile experience to be

exploited in the convergent arena OSS architectures to be reviewed on the basis of a

deep operational processes revision opportunities of using convergent billing for selling

“other” stuff in addition to the traditional items

if an opportunity is not exploited it can become a threat....

1 november 2005 ITALO MILANESE convergent billing FMC SERVICES AND BILLING fmc services and billing.

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