1

NEXIANEXIA EUROPE

STUDY

The Future of entrepreneurshipa mixture of men and women?

Gender diversity

a corporate performance driver

(Mc Kinsey study) driver (Mc Kinsey study)Gender diversity - a corporate

1 How the project started ?

- In Budapest (L+L)

- In Istanbul (+A+A+E)

- Nexia support (+L+S)

- In Antwerp (+G)

- In Paris (Perfume)

• Thanks to the team

• Thanks to the Nexia Women

– “Influence the leaders to promote women by emphasizing the facts about mixed teams”– « Nexia Europe and Nexia international movement, among other challenging goals are able to start being very updated to the reality of life in the 21st Century and this sensitive

issue to be properly promoted  »

• Thanks to the Nexia Women

– “I expect Nexia Europe Women Partners group will take steps in order to introduce women (vigorous with their head full of new ideas) to the authorities of Nexia International”– « Following the national and international movement, to promote women in business is a necessity »

2 Why this project started ?

• Thanks to the Nexia women

a. General context1 Article in Harvard Business review (2009)

« A focus on women as a target market-instead of any geographical market will up a

company’s odd of success when the recovery begins. Understanding and meeting women’s needs will be essential to rebuilding the economy; there lies the key to breakout growht, loyality and market share »

2 What comes after economic downturn? Where is the involvement of women in business?

• Thanks to the Nexia women

• Thanks to the Nexia women

3 European commission

- Small Business Act 2008 to stimulate growth of SME’s (99,9% of European

Economy)« Think small first » principle

- Relaunch of economy needs more women to change direction of the curve

-

- Some European countries require for listed companies :

certain % of female directorship : Belgium, Denmark, Finland, France, Italy, The Netherlands, Norway, Spain, Sweden

- Europe will assess in March 2012 the progress of female participation

- If no progress : consider new legislation

4 Mc Kinsey Study : Women matter 2010

° Changing promotion system

° Glass ceiling

° Better financial performances

° Positive impact of gender diversity

° Believe not translated into action

4 Mc Kinsey Study : Women matter 2010

° Strategic agenda : Gender diversity

Results : more women at C-level

°Ceo commitment and women’s individual development

°Ideal gender-diversity ecosystem

b. Nexia context

°Competent women in Europe

(170 partners and managers)

°Women as a product? Female Brand?

°Successtories of women in top positions being example for the others

° Invite men partners to do brainstorming

- Reevaluation potential of women in the own company (not to lose

good staff)

- Strategy includes» Emotional branding» Communication» A Brand story

» Attractiveness» Leadership style» Networking» A Brand Business Plan

3 Results

• Matrix

• Ma trix

• Questionnaire

4 Questions

170 Nexia women partners and managers

(32% answered)

1 Did being a woman influence your career

If yes was the influence a positive or a negative one?

Results

no : 55,6%

yes positive : 16,6%

yes negative : 11,1%

yes positive and negative : 13,0%

no and yes negative : 3,7%

2 Do you expect Nexia Europe or the group of Nexia Europe women Partners to take initiatives to promote the representativeness of women in our business?

Results

yes : 66,7%

no : 33,3%

3 Do you have specific expectations of the Nexia Europe women Partners group?

Results

yes : 55,6%

no : 44,4%

4 What do you think women’s style in business is?

• Serious and responsible

• Organised, friendly, able but generally self-effacing

• More sensitive, with more empathy

• Analyze businesspartners different

• Dynamic, competitive, modern and analystic

• Etc.

4 What do you think women’s style in business is?

• Easily recognizing emotional situations• Softer and less impulsive approach• A more « listening ear »• Team-work• Empathy• Chic and fashion

4 Final

link

5 The Future

A Mixture of men and women :

THE BALANCED LEADER

Balance between the inner masculine and feminine sides

Only possible in a balanced organization

Balanced organizations have better results

We have to work on it together

Questions?

Ideas?

Join the team

A GOOD APPETITE

and

CREATIVE

DISCUSSIONS

Aaa