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National Trade Marking in Hungary

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• The obligatory qualification of accomodation was ceased in October 2009 following the harmonisation of Service Directive regulation in the Hunagarian legal regulation

• In tourism quality is a key issue, only those services are competitive, who provide reliable quality – Accomodations (trademarks)– Gastronomy (raw materials, local food)– Programs (International awards,

qualification of festivals)

Objective of the national trademarking

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Objectve of trademarking 2

• Joining the National Trademark System is not mandatory, but contributes– to differenciate the good quality from

non-qualified services– to strengthen costumer consciousness– to provide guideline to select services

easier

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The advantages of trademarking

• The criteria of qualification is set and public

• Qualified establishment are controlled regularly

• The qualification is based on the principle of competence, indenpendence and impartiality

• In case of failure of technical requirements the use of trademark can be withdrawn

• The list of establishments obtained or lost the trademark is public

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Trademarks already introduced

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Trademarks already introduced 2

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The results and actors of the qualification system

• Qualified accommodations– Rural accomodation units: 390 unit– Private rooms: 17 unit– Holiday camp: 5 unit– Camping: 22 unit– Hotel: 334 unit

• The owner of the National Trademark: the Hungarian State

• The administrative duties/management of the qualification is the responsibility of the relavant professional associations

• The decision is made by the Minister responsible for tourism based on the proposal of Qualification Committee

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New services to be qualified: baths

Medical bathWellnes bathMedical wellness bathWater parkSwimming pool

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New services to be qualified: youth hostels

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Thank you for your attention!