1 Naild Digital Marketing Overview Web (2)
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Transcript of 1 Naild Digital Marketing Overview Web (2)
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DESIGN MARKETING TECHNOLOGY
An Executive OverviewSocial Media
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About
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The Evolution of Marketing Channels
Courtesy of Exact Target
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Pillars of Success
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
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Elements of Digital Marketing
Search Marketing – “Sugar Free Gifts”
PPC
SEO
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Google SEO Regional Example
PPC
SEO
Search Marketing – “HVAC Winston Salem”
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Elements of Digital MarketingP
aid
Pla
cem
ent
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Elements of Digital MarketingE
mai
l M
arke
ting
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Elements of Digital MarketingM
obile
Mar
ketin
g
• SMS text message marketing
• Mobile website strategy
• Mobile friendly design
• Mobile platform
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Social Media Marketing
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Social Media Marketing
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Understanding & embracing social network marketing is
mission critical.
“revolution”
Video: Social Media Revolution.mp4
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Revolutionary Marketing
Advertising
• Push• Announce• Authoritative• Convince• Control the
Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the
Brand• Incentive• Invitational• Grass Roots
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Impact of Social Media
Note that social media sources score HIGHER than a company’s own web site when considering what influences the buying process.
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Impact of Social Media
• Social Media is growing very fast in small, mid and large size firms
• Every company should have it as part of their marketing strategy (even if just a small part)
• Social media strategies provide better results than other web marketing strategies you may already be using (especially SEO)
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Digital Marketing - Barriers to Success
• Staff lacks knowledge of digital marketing(or knows the pieces, but not how they fit together)
• Staff lacks time “for one more thing”
• Management lacks understanding of digital marketing & appreciation of benefits to bottom line
• Management has HUGE fear of loosing control
• Absence overall of a Digital Marketing Strategy
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All of these barriers to success are VERY fixable !
You’ve just started that process.
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DESIGN MARKETING TECHNOLOGY
Questions
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Stay In Touch
Twitter.com/WilliamsKim
linkedin.com/in/kimevanswilliams