1 MOVING FORWARD: DEVELOPING NEXT STEPS THROUGH INTERACTIVE SURVEY.

1

MOVING FORWARD:DEVELOPING NEXT STEPS

THROUGHINTERACTIVE SURVEY

2

PURPOSE

To have an interactive discussion on priorities for the lobster industry.

To seek your input on where we go from here and how we get there.

3

COLLECTING YOUR INPUTElectronic input:

Everyone has received an “audience response system” (i.e. a handheld device) which you will use to respond to a variety of questions

Collective feedback will be provided immediately

You will not be identified individually in relation to your responses; however, we would like to confirm some general information which will help us to identify common trends

4

COLLECTING YOUR INPUT

28%

12%

7%

3%

8%

22%

3%

8%

9%

1. Fisherman1. Fisherman

2. Processor2. Processor

3. Live shipper3. Live shipper

4. Buyer/wholesaler/distributor4. Buyer/wholesaler/distributor

5. Provincial government5. Provincial government

6. Federal government6. Federal government

7. Science community7. Science community

8. Industry associations8. Industry associations

9. Other9. Other

Which would best describe your affiliation:Which would best describe your affiliation:Which would best describe your affiliation:

5

Do you feel there is enough scienceto demonstrate that Atlantic Canada

lobster stocks are sustainable?

6

Do you feel there is enough scienceto demonstrate that Atlantic Canada

lobster stocks are sustainable?

7

If more science is needed to demonstrate sustainability, who

should pay?

8

37% 4% 59%

9% 91%

17% 17% 66%

100%

100%

16% 11% 73%

100%

25% 75%

33% 67%

1. Fisherman

2. Processor

3. Live shipper

4. Buyer/wholesaler/distributor

5. Provincial government

6. Federal government

7. Science community

8. Industry associations

9. Other

1. Fishermen

2. Processors

3. Government

4. Fishermen/Processors

5. All

If more science is needed to demonstrate sustainability, who

should pay?

9

An MSC pre-assessment identifies gaps in scientific knowledge and effective

management. Do you agree that a pre-assessment should be conducted?

10

72% 16% 12%

84% 8% 8%

83% 17%

67% 33%

100%

95% 5%

50% 50%

57% 14% 29%

74% 13% 13%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion

An MSC pre-assessment identifies gaps in scientific knowledge and effective

management. Do you agree that a pre-assessment should be conducted?

11

What is the most effective way of strengthening compliance in the

lobster fishery?

12

25% 18% 57%

25% 8% 67%

17% 83%

100%

25% 75%

18% 14% 68%

50% 50%

14% 86%

33% 22% 45%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Increased enforcement

2. Stiffer penalties (higher fines)

3. Suspension of licenses

What is the most effective way of strengthening compliance in the

lobster fishery?

13

In order of importance, indicate what is the most effective way to improve lobster quality

on the vessel.

14


on the vessel. (1st Choice)

15

19% 57% 12% 12%

67% 25% 8%

57% 14% 29%

34% 33% 33%

29% 57% 14%

25% 15% 35% 25%

50% 50%

38% 49% 13%

34% 33% 22% 11%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Education

2. Standardized handling practices

3. Price incentives for quality

4. Slowing down the fishery


on the vessel. (2nd Choice)

16

54% 27% 15% 4%

25% 34% 33% 8%

14% 28% 29% 29%

33% 67%

29% 42% 29%

42% 32% 21% 5%

100%

14% 57% 29%

25% 13% 37% 25%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Education





on the vessel. (3rd Choice)

17

3%10% 13% 74%

31% 69%

13% 13% 25% 49%

33% 67%

100%

5% 23% 18% 54%

50% 50%

22% 78%

20% 30% 50%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Education





on the vessel. (4th Choice)

18

What is the most effective way of ensuring the future viability of Atlantic Canada lobster stocks?

19

38% 33% 21% 8%

55% 27% 18%

17% 17% 33% 33%

33% 67%

13% 62% 25%

65% 29% 6%

33% 67%

14% 86%

33% 50% 17%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Increasing carapace size

2. V-notching and returning females

3. Returning large female lobsters

4. Shifting the seasons

What is the most effective way of ensuring the future viability of Atlantic Canada lobster stocks?

20

In order of priority, what would you recommend to undertake collectively to

maximize the value of the resource in the plant.

21


maximize the value of the resource in the plant.(1st Choice)

20% 32% 48%

33% 17% 25% 25%

28% 29% 14% 29%

34% 33% 33%

13% 25% 62%

25% 30% 25% 20%

34% 33% 33%

33% 50% 17%

22% 45% 22% 11%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Better communication from the market

2. More structured and collaborative approach

3. Quality based pricing

4. Best practices for plants.

22

41% 32% 16% 11%

11% 22% 45% 22%

29% 14% 57%

67% 33%

37% 25% 38%

22% 11% 56% 11%

100%

20% 20% 40% 20%

49% 17% 17% 17%

1. Fisherman

2. Processor

3. Live shipper






9. Other






maximize the value of the resource in the plant.(2nd Choice)

23

12% 35% 29% 24%

38% 49% 13%

34% 33% 33%

67% 33%

14% 58% 14% 14%

43% 29% 14% 14%

50% 50%

20% 20% 40% 20%

20% 20% 60%

1. Fisherman

2. Processor

3. Live shipper






9. Other






maximize the value of the resource in the plant.(3rd Choice)

24

31% 8% 8% 53%

13% 13% 13% 61%

17% 83%

33% 67%

50% 17% 33%

17% 25% 8% 50%

50% 50%

25% 25% 50%

60% 40%

1. Fisherman

2. Processor

3. Live shipper






9. Other






maximize the value of the resource in the plant.(4th Choice)

25

In order to improve returns from lobster, do you support the creation of a working group to

address the competitive environment?

26

64% 36%

83% 17%

86% 14%

100%

87% 13%

100%

100%

75% 25%

100%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

In order to improve returns from lobster, do you support the creation of a working group to

address the competitive environment?

27

Do you feel there is merit in launching a generic marketing

campaign in the U.S.?

28

71% 29%

58% 42%

43% 57%

33% 67%

75% 25%

71% 29%

100%

71% 29%

50% 50%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No


campaign in the U.S.?

29


campaign in the E.U.?

30

93% 7%

92% 8%

71% 29%

67% 33%

100%

86% 14%

100%

86% 14%

100%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No


campaign in the E.U.?

31


campaign in Asia?

32

96% 4%

75% 25%

71% 29%

33% 67%

87% 13%

81% 19%

67% 33%

86% 14%

56% 44%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No


campaign in the Asia?

33

Does your experience indicate that traceability mechanisms within the Quality

Management Program are adequate to meet modern food safety requirements?

34

28% 44% 28%

67% 33%

43% 43% 14%

100%

62% 13% 25%

20% 80%

50% 50%

72% 14% 14%

13% 13% 74%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. Don't know

Does your experience indicate that traceability mechanisms within the Quality

Management Program are adequate to meet modern food safety requirements?

35

Do you believe the Atlantic lobster industry would benefit

from ecolabelling?

36

68% 21% 11%

84% 8% 8%

42% 29% 29%

34% 33% 33%

87% 13%

86% 14%

100%

62% 13% 25%

87% 13%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion

Do you believe the Atlantic lobster industry would benefit

from ecolabelling?

37

Does the industry need to explore the development of a market intelligence

vehicle?

38

68% 11% 21%

84% 8% 8%

100%

100%

86% 14%

79% 21%

100%

87% 13%

74% 13% 13%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion

Does the industry need to explore the development of a market intelligence

vehicle?

39

Would there be an advantage to setting up a lobster council to:

A) Undertake a marketing campaign?

40

71% 22% 7%

92% 8%

86% 14%

67% 33%

72% 14% 14%

95% 5%

100%

74% 13% 13%

87% 13%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion



41


B) Foster collaborative effort along the value chain?

42

84% 8% 8%

92% 8%

86% 14%

100%

100%

86% 14%

100%

87% 13%

71% 29%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion



43


C) Look at regulatory issues?

44

53% 43% 4%

75% 25%

71% 29%

100%

49% 38% 13%

67% 14% 19%

33% 67%

25% 62% 13%

74% 13% 13%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion


C) Look at regulatory issues?

45


D) Develop a market intelligence vehicle?

46

70% 19% 11%

92% 8%

100%

100%

100%

86% 9% 5%

100%

86% 14%

67% 33%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion


D) Develop a market intelligence vehicle?

47


E) Be the client responsible for application to the Marine Stewardship Council?

48

45% 33% 22%

83% 17%

71% 29%

100%

38% 49% 13%

47% 24% 29%

67% 33%

14% 86%

37% 25% 38%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

3. No opinion


E) Be the client responsible for application to

the Marine Stewardship Council?

49

Was the Summit a helpful exercise in bringing industry participants together to discuss common problems and look for

solutions?

50

83% 17%

100%

100%

100%

100%

100%

100%

86% 14%

100%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

Was the Summit a helpful exercise in bringing industry participants together to discuss common problems and look for

solutions?

51

Would you like to have another Summit in -

52

45% 37% 7% 11%

50% 42% 8%

71% 29%

67% 33%

33% 50% 17%

65% 35%

100%

29% 71%

29% 57% 14%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. 2008 (next year)

2. 2009 (two years)

3. 2010 (three years)

4. Other

5. Never

Would you like to have another Summit in -

53

Did you find that the electronic voting provided valuable insight regarding industry perspectives?

54

61% 39%

92% 8%

100%

100%

100%

71% 29%

50% 50%

87% 13%

89% 11%

1. Fisherman

2. Processor

3. Live shipper






9. Other

1. Yes

2. No

Did you find that the electronic voting provided valuable insight regarding industry perspectives?

55

Thank you for your excellent participation

1 MOVING FORWARD: DEVELOPING NEXT STEPS THROUGH INTERACTIVE SURVEY.

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