Agenda – The Next Media

1. Trends

2. Facebook Mobile

3. Mobile Strategy

4. Facebook Technology

Technology is finally

catching up with human

behaviors

Doing business – Back to the Future

1910 1950 2012

J onathan likes AT&T.

AT&TPaste 50x50 logo

here.

The Opportunity in a nutshell - Facebook

Increase Retention

Gain new Customers

Build more meaningful relationships with your customers

Influence prospects through their friends

Leapfrog

No economic barriers

Liberate from computers

Mobile only

Asia, Middle East, Africa

Most active

US, UK, IndonesiaKenya, South Africa

More engaged

than desktop users

2x

Mobile audience

PCs

1.0 B

InternetUsers

2.3 B

MobilePhones

5.6 BPeople

6.8 B

The Facebook experience

Mobile Strategy

1 Facebook for Every Phone

2 Social by Design

3 Partnerships

Strategy

Popular Facebook Features

24 languages including Vietnamese

Check-In

Facebook Pages

Photo Filters

1 Facebook for Every Phone

2 Social by Design

3 Mobile Data

Strategy

Announcing Facebook App,designed for Mediatek’s MRE

Fast = 2G Network

Light = Bandwidth (5mb)Footprint (512kb)

Easy = One application, every phone

Zero Rated

1 Facebook for Every Phone

2 Social by Design

3 Partnerships

Strategy

Mediatek

Device Manufacturers

Carriers

350+ operators

It works … and we are flexible

1. Pricing

From free to paid traffic

Ex: Turkey16-month Freemium Model

Long term Promo

__ paid traffic __ free traffic

X10 Uplift

2. Co-Marketing

On the webOn mobileATL/BTL

SMS

Facebook Marketing Exposure on the web

Facebook Technology

Social Graph Open Graph

Technology to make your business more engaging: E Commerce

Extending to mobile

Facebook Pages Manager

Distribution from facebook

Bookmarks

Notifications

News Feed

Requests

Search

Timeline

1

Monetize with Operator Billing