1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta...
Transcript of 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta...
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
1. Message in a Bottle (Precedents)
1. Message in a Bottle (Precedents)
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
1. Message in a Bottle (Concepts)
1. Message in a Bottle (Concepts)
This first concept features a series of clear soda bottles with pictures or illustrations of people doing activities funded by the tax.
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
2. Bottle Tops (Precedents)
2. Bottle Tops (Precedents)
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
2. Bottle Tops (Concepts)
2. Bottle Tops (Concepts)
The second concept has a bit more of a retro vibe with a series of old-fashioned soda bottle tops/caps splayed around the bottom of the layout, each with an illustration of an activity funded by the tax.
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
3. Sweet City (Precedents)
3. Sweet City (Precedents)
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
3. Sweet City (Concepts)
3. Sweet City (Concepts)
The third concept incorporates a series of stacked, hand-cut paper strips that represent the city skyline in the back layer (rendered through a series of soda bottle and cans) followed by strips of open space and people performing activities paid for through the tax.
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
4. Creative Calories (Precedents)
4. Civic Calories (Precedents)
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lowercaseproductions.comSF Sugary Beverage Tax
28 June 2019
4. Creative Calories (Concepts)
4. Civic Calories (Concepts)
The last concept features a single hand holding a soda can showing an enlarged nutrition/calorie table, but instead of showing the contents of the soda, the table quantifies the various activities and efforts the city was able to fund through the tax.