MEETING CUSTOMER

NEEDS

SPECIFICATION DETAIL Design & R&D: design as a key

approach to product differentiation; be able to appreciate the design mix and show the need for scientific research to provide the basis for development

THINK BACK TO YEAR 10…..WHAT DO THESE PRODUCTS

REPRESENT?

Innovation

Invention

Putting it into practiceComing up with an

idea in theory

TASK: Create two spider diagrams to show what research and development is

THE DESIGN MIX : MOSQUITO NET

TASK Decide which of the Design Mix was

considered in these products Explain your answer

Economic FunctionAesthetic

TASK Firstly you need to choose a product

that you wish to improve EVERYONE MUST HAVE A UNIQUE ITEM

You then need to provide a summary of this productList its features; both positive and negativeCreate a design mix using the triangleDescribe the design mix

HOME WORK Then innovative design Once you have produce a design mix you

must Describe who you are going to design the

improved version for Annotate a design/image of the new product

highlighting your changes Create a diagram of the design mix –

explaining where and why you placed your product where you did!

You must describe the added value you will add to increase customer demand for this product.

HOME WORK Then innovative design Once you have produce a design mix you

must Describe who you are going to design the

improved version for Annotate a design/image of the new product

highlighting your changes Create a diagram of the design mix –

explaining where and why you placed your product where you did!

You must describe the added value you will add to increase customer demand for this product.

IPOD GENIUS The iPod – What is Creativity? Here Kane Kramer: Here

PLASTIC INTO GOLD : IPAD Here