Probability Theory Pertemuan 4 Matakuliah: F0892 - Analisis Kuantitatif Tahun: 2009.
1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.
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Transcript of 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.
![Page 1: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/1.jpg)
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Matakuliah : G0374/Business Writing
Tahun : September 2006
Sales Letters
Pertemuan 11
![Page 2: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/2.jpg)
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• To sell a product or service
The Purposes
![Page 3: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/3.jpg)
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The Principles
• Attention
• Interest
• Desire
• Action
![Page 4: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/4.jpg)
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Types of Sales Letters
• Direct Mail
• Retail
• Sales promotion
![Page 5: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/5.jpg)
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Direct Mail Sales Letters
• Does the entire selling
• Never calls on the customer
• Never even seen in person
• Solely on the basis of the description
• Mail a check
![Page 6: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/6.jpg)
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The Requirements
• Grab the reader’s attention through the physical appearance.
• Develop the reader’s interest.
• Convince the reader.
• Facilitate actions.
![Page 7: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/7.jpg)
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The Physical Appearance
• The use of flashy envelopes
• The inclusion of brochures /samples
![Page 8: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/8.jpg)
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Developing the reader’s interest
• Appealing headlines
• Physical description of the products
• Some pictures of the products
![Page 9: 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Sales Letters Pertemuan 11.](https://reader036.fdocuments.in/reader036/viewer/2022083008/56649f055503460f94c1a66a/html5/thumbnails/9.jpg)
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Facilitating action
• Clear directions for ordering
• Reply card and postage-paid envelope
• A ‘send-no-money-now’ appeal
• An offer for a premium