1 M-parking success story in Estonia

M-parking success story

Kuno Peek

R&D Manager / Head of Research and Development Group

EMT29.01.2010

2 M-parking success story in Estonia

Contents• M-parking success story• M-parking big picture• How it works• Technology• Parking permit system• Business model• Coming soon• Q & A

3 M-parking success story in Estonia

M-parking success story in Tallinn

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

20

40

60

80

10080

70 6558 52 46 42

3020 15 10

2030 35

42 48 54 5870

80 85 90

M-parking penetration 2000 – 2010, %

Other M-parking

M-parking service was launched on July 2000

4 M-parking success story in Estonia

Parking operators market shares 2010

81.5%

11.7%6.5%

Private parking areas

EuroParkÜhisteenused

34%

66%

Parking areas

Private

Ühisteenused

EuroPark, Ühisteenused, CityPark

5 M-parking success story in Estonia

M-parking big picture

M-parking

Municipal parking areas

Private parking areas

Open area parking

EMT

Tele2

Elisa

Bravocom

EMT

Tele2

Elisa

Bravocom

Closed area parking

No m-parking

available yet…

No m-parking available yet…Coming soon!

6 M-parking success story in Estonia

Phone numbers for parking:• 1902 – send SMS to begin parking• 1901 – call to park with data from previous parking session• 1903 – call to end parking • 1910 – parking information line

How to start parking• By sending SMS message• Via EMT SurfPort/WAP• By calling to number 1901• Free parking time

How to end parking• By calling to number 1903• You can end parking via EMT SurfPort/WAP as well

How to prolong parking• Parking is stopped automatically after 4 hours of parking (parking limit) in given zone • If you still wish to continue parking, call to number 1901 or send new SMS to number

1902. This extends your parking time and resets the limit.

How it works ?

7 M-parking success story in Estonia

EMT parking service general architecture

8 M-parking success story in Estonia

Parking permit system architecture

Välised süsteemid

PolitseiARK

Parkimislubade haldus

Mobiilse parkimise süsteem24x7

OPERATIIVANDMEBAAS

Kehtivadparkimisload

(operatiivne juurdepääs)

Parkimise kontroll

Kõik parkimisload

Avalik WEB

Operatiiv WEB

TTA WEB

Parkimise klient

Operatiiv teenistus

TTA

Parkimis kontrolör

Rahvastikuregister

9 M-parking success story in Estonia

Parking permits and parking fines web interface

10 M-parking success story in Estonia

Business model

Parking operator“Ühisteenused”

MCP

Tallinn

xx % revenueshare

5 EEK service fee

… % revenueshare

11 M-parking success story in Estonia

Coming soon …

• Combined tickets:– Event + parking– Parking + public transport

• Closed area parking• New e-parking portal www.pargi.ee

12 M-parking success story in Estonia

Combined tickets

13 M-parking success story in Estonia

E-parking portal www.pargi.ee

14 M-parking success story in Estonia

Thank you!

kuno@emt.ee

Phone: +372 6111 220 Mobile: +372 5048 220