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LIVE NATION & NBC 5 CHICAGO/nbcchicago.com

2009+ MARKETING PARTNERSHIP

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Thank you for your consideration of

NBC 5 CHICAGO / nbcchicago for the2009+ marketing partnership with you and

LIVE NATION!Our mission is to provide you with powerful marketing concepts that will generate widespread thrills, shrills and SALES in the

Chicagoland market for your events!

We look forward to an exciting partnership with you in 2009+!

THANK YOU!

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Define/Brand LIVE NATION positioning as the marquis promoter for both high profile/top tier and unique events

Create widespread exposure and awareness for LIVE NATION events in the Chicagoland market

Provide exposure for events at all venues throughout the year: ALPINE VALLEY, CHARTER ONE PAVILION, HOUSE OF BLUES; FIRST MIDWEST BANK AMPHITHEATRE (CONGRESS THEATER)

Generate excitement and create high intensity “buzz” surrounding the planned entertainment shows for LIVE NATION

Drive mass traffic attendance and a high level of interest/ticket sales throughout the year - - Wide ranging scope: “Super”-shows and niche attractions

Sustain LIVE NATION event marketing efforts amidst aggressive competitive entertainment alternatives

Utilize both traditional and non-traditional multi-media marketing platforms to keenly target varying consumers’ lifestyles

PRIMARY GOALS

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CHICAGOLAND MARKETRESEARCH

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NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE

Source: Scarborough 2008, Release 1

Index – Attended any concert the last 12 months

10898

92 88 86

WMAQ WFLD WBBM WGN WLS

Sign on/Sign off

HOW TO READ: WMAQ’s viewers are 8%

more likely to have attended any concert the

last 12 months, while WFLD’s viewers are 2%

less likely.

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Source: Scarborough 2008, Release 1

5.5

6.8

7.3

14.2

14.7

0 2 4 6 8 10 12 14 16

MyFOXChicago.com

WGNTV.com

CBS2Chicago.com

ABC7Chicago.com

NBCCHICAGO.COM

HOW TO READ: 14.7% of people in Chicago who

have attended any concert the last 12 months, have visited NBCCHICAGO.COM

the last 30 days.

Target – Attended any concert the last 12 months

NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE

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NBC 5 CHICAGO MARKET EXCLUSIVE TELEVISION PARTNERSHIPS/

CASE STUDIES THE SHEDD AQUARIUM: “NAME THE BABY BELUGA”!

JACQUELINE KENNEDY: THE WHITE HOUSE YEARS (MARSHALL FIELD’S GIVES/FOUNDATION)

THE “TODAY SHOW” CONCERT SERIES / CHICAGO: SWEET HOME CHICAGO

THE FIELD MUSEUM: KING TUT’S RETURN TO CHICAGO

MUSEUM of SCIENCE & INDUSTRY: TITANIC

LINCOLN PARK ZOO

CHICAGO OFFICE OF TOURISM/CULTURAL AFFAIRS

MAYOR’S OFFICE OF SPECIAL EVENTS

CHICAGO AUTO SHOW

CHICAGO MARATHON

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7,886,570Weekly

Impressions

WMAQ ON AIR

Mobile

Colleges and Universities

Gas Pumps

Sports Arenas

NBC5.com

Supermarkets

NBC 5 PLATFORMS TOTAL WEEKLY REACH

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MARKETING PARTNERSHIP COMPONENTS

TELEVISION INTERNET ON-SITE EXPOSURE NEW MEDIA LIVE NATION VALUE COMPONENTS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

LIVE NATION TEXT

ALERTS

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MARKETING PARTNERSHIP KEY COMPONENTS

TELEVISION EXPOSURE

TIMING: JANUARY – DECEMBER 2009 Broadcast campaign to air on: NBC 5 and NBC

UNIVERSAL SPORTS NETWORK Broadcast campaign consideration for TELEMUNDO

CHICAGO (Niche/Family events) NBC 5 would produce an annual series of (:15) television

promotional commercials, including varying taglines to rotate and promote various events/concerts throughout the year

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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“LIVE NATION” TICKET SALES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. PURCHASE TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT AN EXCLUSIVE “IT’SA-LIVENATION!DOTCOM!” FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION “LIVE NATION” CONSUMER SWEEPSTAKES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. LOG ON TO NBC CHICAGO AND SEARCH CONTESTS FOR YOUR CHANCE TO WIN TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT “IT’SLIVE!DOTCOM!  FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION

DEVELOP EXCLUSIVE LIVE NATION MONIKER:

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

TELEVISION IN-PROGRAM/PRODUCT PLACEMENT EXPOSURE

TIMING: ANNUAL “LIVE NATION” (3-5:00) segment during the local “LXTV- FIRST

LOOK” program, featuring Live Nation venues and upcoming concerts

LIVE NATION executive guest appearance on NBC 5 NEWS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

INTERNET EXPOSURE

TIMING: ANNUAL NBCCHICAGO.com would design and produce all NTERNET

creative elements NBCCHICAGO.com would create (1) exclusive microsite

devoted to LIVE NATION throughout the year NBC “AROUND TOWN” Entertainment sponsorship

exposure (“AROUND TOWN WITH LIVE NATION!” exclusive channel: UG content of fans at shows, etc.)

NBCCHICAGO.com would rotate the following website ad units on the NEWS, AROUND TOWN, WEATHER and SPORTS Channels: 300x250 Display ad; 728x90 Ad banner

NBCCHICAGO.com would air LIVE NATION (:15) commercials throughout all high profile web channels

E-newsletters exposure including ENTERTAINMENT, SPORTS, and WEIRD NEWS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

ON-SITE EXPOSURE

TIMING: ANNUAL LIVE NATION special signage would be displayed at

NBC STREETSIDE STUDIO on the Magnificent Mile

LIVE NATION special messaging on the NBC 5 STREETSIDE STUDIO ticker on Michigan Avenue

Provide NBC 5 talent at special events/concerts

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

NEW MEDIA EXPOSURE

TIMING: ANNUAL LIVE NATION exclusive podcasts comprised of

special interviews with LIVE NATION artists and representatives

NBC 5 CONSUMER SWEEPSTAKES campaign would consist of interactive promotions:

• “TEXT THE NATION!” LIVE NATION text alerts for upcoming concerts

LIVE NATION TEXT

ALERTS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MOBILE PROMOTIONAL CONCEPT: Consumers would be directed to the

NBCCHICAGO.com LIVE NATION microsite, for the “TEXT THE NATION CHALLENGE”: “Answer a question regarding the LIVE NATION upcoming artist/band”; Consumers would then dial NBCNOW (622669) along with the answer; winner would receive two tickets to the artist/band’s concert!

A: 5 Weeks

Q: “How long did it take Nickelback

to make their album Silver Side

Up?”

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

LIVE NATION COMPONENTS:

TIMING: ANNUAL NBC 5 exposure on all LIVE NATION promotional concert

materials, i.e., Print, Kiosk, Posters, Street/Pole Banners, Programs, Mobile, Ticket stubs, Entry wristbands, etc.

NBC 5 Talent/Programming/News/Promotional exposure on television screens set-up in waiting lines, reception areas, etc.

NBC 5 Talent/Personalities event act introduction NBC Programming promotional announcements to air

throughout arena video screens (THE TONIGHT SHOW, CONAN, CARSON DALY, PRIME, THE TODAY SHOW)

NBC 5 CHICAGO WEATHER/TRAFFIC alerts to air throughout arena video screens (BRANT MILLER: UC)

Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTS

LIVE NATION COMPONENTS:

TIMING: ANNUAL Exclusive television partner link to NBCCHICAGO.com via

LIVE NATION web channel Exclusive NBC Back Stage Passes to concerts and events Designated complimentary and discounted concert passes for

NBC/UNIVERSAL/GE corporate employees Exclusive private skybox suites at all LIVE NATION concerts Opportunity to incorporate non-competitive, compatible sponsor

partners within promotional elements

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP