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Leisure Activities in Sungei Buloh Wetland Reserve

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Our team

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Founded in 1924

Kuo Chuan Presbyterian Secondary School

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School Vision

An exciting school of choice

An incubator of influential thinking and deeds, grounded in Christian values

Founded in 1924

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School Mission

Provide a cohesive and creative culture

Equip students with skills to stay relevant in a changing world

Contribute towards the community and beyond through continuous learning and service

Founded in 1924

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Sungei Buloh Wetland Reserve

Source: http://www.sbwr.org.sg/

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Sungei Buloh Wetland Reserve

Location: Northwest of Singapore

Fame: Important site for migratory birds by Wetlands International

Main Feature: Mangrove swamps

Land area: 130 Hectares

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Map of Sungei Buloh Wetland Reserve

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Objectives of Study

Investigate whether the leisure activities in Sungei Buloh Wetland Reserve cater to the visitors’ needs and interests

Recommend strategies to enhance the

current activities available so as to attract more visitors

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Leisure Activities- Guided tours

Starts at 9.30 am & 3.30 pm

Duration: 1 ½ hours

Every Saturday (excluding Public Holidays)

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Leisure Activities- Guided tours

Marine Fish Tour

Starts at 9.30a.m & 3.30p.m

Duration: ½ hour

3 times per month on every Friday

Prawn Watch Tour

Starts at 9.30am

Available only on

certain dates

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Leisure Activities-‘Art In Wetland’

Guest Artist: Mr Tham Pui San

Time : 8.30 am to 11.30 am

Every last Sunday of the month

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Leisure Activities-Bird Watching

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Information of the activities

No. Type Time

1 Free Guided Tour 9.30am, 3.30pm

2 Marine Fish Tour 9.30am, 3.30pm

3 Prawn Watch 9.30am

4 Art Session with Mr Tham Pui San

8.30am

5 Bird Watching Appropriate time

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Research Method-Survey

A questionnaire was crafted to gather visitors’ views on the leisure activities in the reserve

The survey was conducted last November to December

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Excerpts from a completed survey form

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Research Method-Purpose

We can better understand the needs of the visitors

Recommend changes to the reserve and create interesting activities for visitors to enjoy and learn

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Key Points of Survey-Profile

Age range of visitors will indicate whether the reserve attracts more youths, adults or senior citizens Nationality of visitors will show whether the reserve attracts more locals or tourists

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Key Points of Survey-Profile

The visitor’s time of arrival will reflect their most preferred time of visit

Frequency of visits to the wetland will show if the activities organized by the reserve are favoured by visitors

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Key Points of Survey-Marketing

The visitor’s source of information of Sungei Buloh will show the effectiveness of the reserve’s advertising methods

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Key Points of Survey-Marketing

Knowing about the visitor’s awareness of the activities offered will demonstrate the reserve’s effectiveness in notifying visitors on upcoming activities

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Key Points of Survey-Raising Awareness

Understanding about wetland conservation will indicate whether visitors are more aware of the importance of protecting the environment

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Findings-Profile

0

10

20

30

40

50

60

70

80

No. 73 22 33 4

10 to 20 21 to 30 31 to 59 60>

% 55 16 24 5

Age Range of visitors

Majority of the visitors are youths

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Findings-Profile

Most of the visitors are Singaporeans

Nationality of Visitors

110

92 8 2 4

0

20

40

60

80

100

120

Nationality of Visitors 110 9 2 8 2 4

Singapore Malaysia Indonesia China England Others

% 82 7 1 6 1 4

Nationality of Visitors

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Findings-Profile

Visitors' time of arrival

0

20

40

60

80

No. 72 2 2 1

0830 to 0959 1000 to 1029 1030 to 1059 1100 or later

% 95 2 2 1

Visitors’ time of arrival

Many visitors arrived in the morning, between 8.30 am to 10 am

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Findings-Profile

Frequency of visits to the Reserve

0

20

40

60

80

100

Frequency of visits tothe Reserve

94 3 0 0 5 21 6

For the first

Once a week

Once a

Once a

Once a year

Twice a year

Others

% 73 2 0 0 4 16 5

Frequency of visits to the reserve

Many visit the reserve for the first time

a montha fort-night

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Findings-Marketing

Source of Information of the Wetland

0

20

40

60

80

Source of Information ofthe Wetland

73 13 14 16

Friends or relatives

Magazines or

Internet Others

% 63 11 12 14

Source of information

Most visitors knew about the activities through word of mouth or the Internet

or brochures

Magazines

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Findings-Raising Awareness

Understanding of Wetland Conservation

0

50

100

150

Understanding ofWetland Conservation

111 1 21 2

Yes No Not sure No response

% 82 1 16 1

Understanding of wetland conservation

82% of the visitors feel that they understand wetland conservation better

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Many visitors gave positive feedback about their visit to the reserve.

Findings-General

The Free Guided Tour was the most popular with the visitors.

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1. Conduct games related to nature and the wetland.

Recommendations

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2.Organise photography and creative workshops and art competitions

Recommendations

Creative workshopWall painting

Stone painting

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Recommendations

3. Sell calendars and mugs which feature flora and fauna.

CattailsTypha augustifoliaBanat (Malay)

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4. Emphasize the importance of conserving flora and fauna.

Recommendations

Reflection

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Done by:

Pay Zhen Qiang Rayson

Yap Yanting Aaron

Lim Yan Shuo Gilvey

Yap Yanliang Amos