1) Introduction by Stefano Puntoni
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Transcript of 1) Introduction by Stefano Puntoni
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Marketing Elective Information Session
Stefano PuntoniProfessor of Marketing
Academic Director
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Today’s plan
IntroductionRegistration procedures
Course intros: Block 3Break
Course intros: Block 4Course intros: Block 5
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Programme logic
• Creating T-shaped marketing professionals
• Breadth and depth• Core courses and electives T
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Electives
• Professional profiling
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Electives• Three elective tracks1 elective per term x 3 terms (6 ECTS each)
Brand and ProductManagement
Digital Marketingand Analytics
Individual Study Plan
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Brand and Product Management• Block 3
• Communication & Advertising (Bram van den Bergh, BEL)• International Product Management (Daan de Raaf, NED)
• Block 4• Neuromarketing (Maarten Boksem & Ale Smidts, NED)• Nudging Consumer Choice (Nicole Mead, CAN)• Social Media (Jason Roos & Maciej Szymanowski, USA & POL)
• Block 5• Brand Management (Maciej Szymanowski, POL)• Marketing of New Products (Yvonne van Everdingen, NED)
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Digital Marketing and Analytics• Block 3
• Marketing Analytics (Jason Roos, USA)• Digital Marketing Strategy (Xi Chen, CHI)
• Block 4• Neuromarketing (Maarten Boksem & Ale Smidts, NL)• Pricing and Revenue Management (Niels Agatz, NL, from SCM)• Social Media (Jason Roos & Maciej Szymanowski, USA & POL)
• Block 5• E-Marketing Strategy (Cor Molenaar, NL)• Big Data Analytics for Marketing Insight (Pieter Schoonees, SA)
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One clarification about registrations
• You are not guaranteed a seat on any course• First come, first serve
• BUT, you are guaranteed a place in the track of your choice, so no need to be stressed!
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Enjoy the rest of the morning