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INTERNEWS NETWORK NIGERIA

ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM

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Development Journalism – What it does

Galvanizes debate among policy makers and influential people Motivates development workers Mobilizes community action Builds popular understanding of key developmental issues

(which in turn put pressure on policy makers) Serves as a prime arena for monitoring development policies Investigates, analyzes and contextualizes issues to better

inform people Moves beyond stereotypical reporting, to news and stories that

capture the public’s aspirations Broadens access to information that gives the public the

knowledge and skills that can be applied in local situations

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Internews Program in Nigeria

Build the capacity of journalists and media institutions to produce high quality programs

Improve use of the media by civil society organizations Bring “ordinary” people into the media arena – not just

“experts/leaders” Improve news media coverage of issues within ENHANSE

thematic program areas (HIV/AIDS, FP/RH, CS, Basic Education.)

Raise the level of public dialogue on health and social sector issues

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Key Indicators

Number of journalists trained Number of people reached with news and information Number of institutions given TA Number of media owners and top executives engaged Number of stories produced (electronic) and written (print)

by trained journalists with technical support from Internews

Number of stories aired/published Public awareness of health and social sector issues Success stories resulting from intervention

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Tracking Key Indicators—the easy part

INTERNEWS NETWORK NIGERIA Monitoring and Evaluation Plan for deliverables

Local Voices Project FY06

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Total

Workshops 1 1 1 1 1 5

Duration (Number of Days) 6 6 6 6 6 6 36# media professionals trained 8 8 8 9 0 9 0 9 51

Male 6 3 3 6 5 6 29

Female 2 5 5 3 4 3 22# Stories produced 8 0 2 10 9 22 18 0 18 0 0 87

# Stories produced from Workshop 8 9 9 10 9 9 54# Stories produced from Mentoring Activities/grants 2 1 12 9 9 33

# Story outlines 8 9 9 8 9 0 0 0 0 43

Story outlines from workshop/mentoring/grants 8 9 9 8 9 43# Stories broadcast/published 11 1 7 2 1 7 10 18 18 10 10 11 106

Workshop stories aired 11 7 7 5 11 9 5 6 61

mentoring/grants stories aired 1 2 1 5 7 9 10 5 5 45# Air checks received 10 0 4 0 1 2 14 7 15 0 0 0 53

Air checks from Workshop stories received 10 4 2 5 8 29

Air checks from Mentoring Activities stories/grants 1 9 7 7 24Media Owners Summit 1 1

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Tracking key Indicators -The challenging part

1. Measuring awareness level of people on issues promoted Current Practice:

Commissioning impact surveys to measure the awareness level of people on issues promoted – changes levels is then compared to baseline information.

Note: There are many actors on the stage, so change may not be as a result of your intervention alone

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Tracking key Indicators - The challenging part - Cont.

2. Improvement in Journalism skills and knowledge of issues promotedCurrent Practice:

Pre and Post test during workshops Comparing stories written before, after training and

mentoring journalists Commissioning targeted survey of trained media

professionals to determine change in attitude compared to baseline information

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Tracking key Indicators - The challenging part - Cont.

3. Success Stories as a result of interventionCurrent Practice:

Equipment and travel grants to journalists for outstanding performance.

A journalist winning a national or institutional award of excellence in journalism - like the Nigerian Media Merit Award, NMMA.

Through feedback from journalists on audience responses to and during programs or news stories.

From our interaction with media houses on audience reactions to news stories and or programs.

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Tracking key Indicators—The challenging part—Cont.

4. Audience reached with news andinformationCurrent practice:

Relying on information from media houses - Number of states reached (radio) and circulation (print)

Commissioning impact surveys to show media habits of people, their source (s) of information and types of information

Note: These sources are heavily flawed as the number of people reached cannot be statistically proven, but that’s all we have for now

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Tracking key Indicators - The challenging part - Cont.

4a. Audience reached with news andinformation - Cont.

Desired Direction:

Comprehensive audience research by media houses

Collaboration of all media development organisations to define statistically proven methods

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Tracking key Indicators - The challenging part - The Experiment

Statistical Projection on Audience Reached by Selected Radio Stations

S/NRadio Station

Location

Population of Coverage Area

Share of Listeners in coverage area

%Population who Listen to Radio

Time of Day

%listeners at time of day

Est. Population Reached

1 Aso Abuja 1,000,000.00 28.00% 78.00% 07am 68.00% 148,512.00 2 KFM Abuja 1,000,000.00 5.00% 78.00% 04pm 26.00% 10,140.00 3 Eko FM Lagos 5,000,000.00 26.00% 78.00% 07pm 65.00% 659,100.00

We will agregate the population for all the catchment areas of media housesWe will need to get catchment areas from the stations themselvesWe will need to get the population estimates from NPC

Aso RadioShare of listeners 280,000.00 % who actually listen 218,400.00 % at 7 am 148,512.00

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What Next ?We Need Ideas on

the Best Way Forward