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Internet Society

Role of Content Localisation and Traffic Exchange

10 December 2014, Bishkek

Maarit Palovirta, European Regional Affairs Manager

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Local Content and Internet Development

Source: OECD/ISOC/UNESCO (2013): The Relationship between Local Content, Internet Development and Access Prices

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What Does Local Content Development Entail?

1. Users• Consumers of content

• Creators and disseminators of content

2. Infrastructure • Cost, access and latency

• Local content hosting companies

• Domestic Internet Exchange Point

3. Law• Telecommunications regulations

• Intellectual property rights

• Media literacy programmes

Best Practice Forums

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Geography of Top Level Domain Names

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Internet Access Value Chain

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Role of Internet Exchange Points (IXPs)

A primary role of an IXP is to:

•Keep local Internet traffic within local infrastructure and to reduce costs associated with traffic exchange between networks.

•Improve the quality of Internet services and drive demand by reducing delay and improving end-user experience.

•Create a convenient hub for attracting key Internet infrastructures within countries e.g. data hosting facilities.

•Act as a catalyst for overall Internet development including commercial, governmental and academic stakeholders.

Internet Exchange Points (IXPs) are now well recognised as a vital part of the Internet ecosystem and

essential for facilitating a robust domestic ICT sector*.

* See for example, the OECD’s recent report on Internet Traffic Exchange:http://www.oecd-ilibrary.org/science-and-technology/internet-trafficexchange_5k918gpt130q-en

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IXPs around the World

Source: TeleGeography World IX Map, http://www.internetexchangemap.com/

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Promoting Content Localisation

How can governments and other local stakeholders boost content localisation?

• National broadband strategy and accompanying regulatory framework;

• e-Government programmes can serve as “good practice” for local content and service creation;

• Domestic data hosting facilities and IXP to lower prices and reduce latency;

• Government promoted media literacy programmes.

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Useful Materials•The Relationship between Local Content, Internet Development and Access Prices (OECD/ISOC/UNESCO, 2013): http://www.oecd-ilibrary.org/science-and-technology/the-relationship-between-local-content-internet-development-and-access-prices_5k4c1rq2bqvk-en

• IFG 2014 Best Practice Forum Final Outcome Paper on Local Content: http://www.intgovforum.org/cms/best-practice-forums

• ISOC IXP Toolkit: http://www.ixptoolkit.org

• Geography of Top Level Domain Names (Oxford Internet Institute): http://geography.oii.ox.ac.uk/?page=geography-of-top-level-domain-names

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For any questions, please contact me at: palovirta@isoc.org