1 Insert Conference Logo Shaping a Sustainable Community Valdosta Metro 1 Speakers’ Series...

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LogoShaping a Sustainable Community

Valdosta Metro 1 Speakers’ Series

Designing a Creative and Sustainable Economy for Metro Valdosta

Or

“What the hell is all this blah-blah about a Green Economy?”

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A Down-and-Dirty Roadmap

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Bait & Switch: From ET to Sustainability

From Impact 2012 Plan

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Tonight’s Agenda

Thinking beyond NAICS categories, orgetting to Systems Thinking

Defining the Challenge of CitiesGroup Exercise & a Story Link the Story to Sustainability Applications to Valdosta

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The Problem: (And you thought Valdosta was unique?)

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And a few of the Consequences . . .

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The Heart of the Problem

Man is thus metamorphosed into a thing, into many things. The planter, who is Man sent out into the field to gather food, is seldom cheered by any idea of the true dignity of his ministry. He sees his bushel and his cart, and nothing beyond, and sinks into the farmer, instead of Man on the farm. The tradesman scarcely ever gives an ideal worth to his subject, but is ridden by the routine of his craft, and the soul is subject to dollars. The priest becomes a form. The attorney, a statute-book; the mechanic, a machine; the sailor, a rope of a ship.

Ralph Waldo Emerson, American Scholar Address (1836)

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Group Exercise

(Buddy can you spare a $20 bill?)

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Analyzing the Exercise

What Makes this Positive Feedback Loop Work: Rules Speed & Momentum Fragmentation: Every person for him/her self Lack of dialogue Self-interest Social Conventions (doing my part, being polite, etc.) Sitting on the sidelines (not getting involved)

What Breaks this Positive Feedback Loop?

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Insanity

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The Story

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Addressing Fragmentation

SUSTAINABILITY LIVABILITY

Partnership for Sustainable Communities: HUD, DOT, & EPA

Provide more Transportation Choices Promote equitable, affordable Housing Enhance Economic Competitiveness Support Existing Communities Coordinate Policies & Leverage Investment Value Communities & Neighborhoods

(with a nod to analytical philosopher Nelson Goodman, Languages of Art (1968)

AGGLOMERATION ECONOMY (Robert Inman)

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How do you do this for a Community?

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How do you do this for a Community?

The Brass Ring: Over this generation, 60 million people will be moving into cities with live/work/play, sustainable offerings.

CONNECTIVITY: Environmental stewardship connected to social well-being connected to economic vitality Mobility Geography of Access Not about additional $s, Optimizing Current Spend Getting the metric(s) right: Maslovian Hierarchy leads to Optimizing Happiness

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A few real-world examples

Augusta, Georgia’s multi-modal corridor Gulfstream’s world-class sustainability program Bloomberg Mayor’s Challenge

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In Common #1: Differentiation in a S-Shaped World

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In Common #2: Expanding the Notion of Value

MoreTangible

MoreIntangible

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What’s the Value?

MoreTangible

MoreIntangible

ShortTerm

Revenues/Value Enhancement

LongTerm

Cost/Risk Reduction

Operational Costs

Leveraging Current Spend

Creative Economy Jobs

Retention of Young Talent

Recruitment of TalentAttract Grants, Funding

Seniors: Convert from cost burden to value

Brand/Reputation

Reduce Regulatory Exposure

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In Common #3: Addressing the Obstacles Head-on

Force-Field Analysis

INHIBITORS DRIVERS

No Overarching Vision Strategic Vision

Siloes Cross-Functional Strategy Team

Line-of-Sight Thinking Cross-Functional Strategy Team

Peer Group Unique Valdosta Offering: Broader “R&D”

Resources Leadership & Current Spend

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Re-Visiting Tonight’s Agenda

Thinking beyond NAICS categories, orgetting to Systems Thinking

Defining the Challenge of CitiesGroup Exercise & a Story Link the Story to Sustainability Applications to Valdosta

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What Have I Left You With?

A Tale of Two Cities . . .

And a Tale of Where Courage Resides

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One Final Story: Uncle Scribe

1 Insert Conference Logo Shaping a Sustainable Community Valdosta Metro 1 Speakers’ Series...

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