1st Indo – Russia Diamond Buyer Seller Meet, 3 – 5 April 2012 Name of the show: Indo Russia Diamond BSM Date of exhibition April 3 – 5, 2012 Exhibit Profile: Loose Diamonds Organizers: The Gem & Jewellery Export Promotion Council

Venue: The Gateway Hotel, Surat Visitors’ details Jewellery manufacturers, importers, traders, wholesalers and retailers from Moscow & other parts of Russia Objective: To showcase India’s strength & capabilities in manufacturing world-class diamonds and encourage sourcing of cut & polished diamonds in smaller & bigger sizes. Identify and develop NEW sourcing opportunities and substantially increase direct diamond exports

The BSM was attended by 16 jewellery manufacturers, wholesalers & retailers from Russia who met 15 leading Indian Diamond Manufacturers for their sourcing needs. The buyers were provided to & fro economy airfare trip, hotel stay, F & B, & transportation facility for the BSM. Below mentioned companies participated & displayed best of their products:

Sr. No. Participating Companies Russian Buyers

1 Arjav Diamonds (India) Pvt. Ltd. "Alexandra" Jewellery Plant

2 Asian Star Company Ltd “Kaletta” Diamond Trading Company

3 Dharmanandan Diamonds VV Almaz-Zoloto

4 Gitanjali Gems Ltd EPL Diamond

5 J.B. And Brothers Pvt. Ltd. MZSS

6 Jewelex India Pvt. Ltd Almaz Holding

7 K P Sanghvi & Sons Antares

8 Ketan Brothers Diamondz Exports Aldzena

9 Revashankar Gems Ltd Delta

10 Rosy Blue (India) Pvt. Ltd Adamas

11 S. Vinodkumar Diamonds Pvt. Ltd UnZo

12 Sanghvi Export International Vimana+

13 Shree Ramkrishna Export Madde

14 Supergems (India) Pvt. Ltd. DiArs

15 Venus Jewel Lazurit-K

16 Ringo

2nd April 2012: Inauguration Ceremony

Council had organized the inauguration ceremony of

the BSM on 2nd April 2012 at The Gateway Hotel, Surat,

which was attended by all the invited buyers from

Russia, Representatives from the participating

companies & the Press / Media Personnel.

Mr. Rajiv Jain, Chairman-GJEPC in his speech welcomed

all the buyers & the manufacturers & wished them a

successful BSM. In his speech, he also mentioned that

India is the undisputed leader in manufacturing of

diamonds globally and Surat is the hub of diamond

business in India wherein 11 out of 12 diamonds in the

world are cut and polished in India. Russia is a significant partner for the Indian gems and jewellery

and the trade ties go back to decades. Over the years India & Russia have formed a symbiotic

relationship to import rough diamonds and export gold jewellery and colored stones to them. The BSM

is another step to strengthen the ties and explore newer business opportunities beneficial to both

nations.

Mr. Bakul Mehta, Convener – Diamond Panel, GJEPC in

his speech mentioned that BSM is not only an

opportunity for the Russian buyers to have a dialogue

with the final parties involved in the production process

for sourcing competitively, but also to get an overview

of behind the scenes activity involved in the production

process and the ethical practices being followed in the

cutting and polishing of diamond stones in the Indian

market.

Mr. Alex Popov, President of Moscow Diamond Bourse (MDB) urged Indian

Diamond manufacturers to consider Russia as a good trading nation as

Russia has 7000+ jewellery stores. He also wished that the trade between

two nations will reach to its height, when import of roughs & export of

polished diamonds will be equal

The BSM was formally announced open after the traditional

lamp lighting ceremony.

The participants were introduced to the buyers over

networking dinner. The participants were also provided

dedicated interpreters who would be helping them in

communication with the buyers

April 3 – 4, 2012

The participants were allotted

individual rooms for one-on-one

meeting with the buyers. The

participants showcased best of

their products during the

meeting schedule. Each buyer

was given an opportunity to meet each seller for their sourcing

requirements

Networking opportunity

Council had organized for networking dinner on all days

of the show wherein the participants could further

interact with the buyers. A Puppet Show & Cultural

Dance Program for the buyers. The buyers & the

participants enjoyed & interacted over networking

dinner

April 5, 2012 Based on the meetings on 2nd – 3rd April, the buyers were asked for their preference for arranging

factory visits of the participants, to get an overview of behind the scenes activity involved in the

production process and the ethical practices being followed in the cutting and polishing of diamond

stones in the Indian market.

The buyers left for Jaipur on 5th April where they would be meeting Color Gemstones manufacturers.

A-Day excursion was also organized for the buyers where they went sightseeing in Jaipur

Feedback Analysis

A brief snapshot of the Feedback by the participants at the show is as under.

Feedback Form Analysis

Reason for Participation

11

10

8 Promote Product / Company Introduction

Russian Market Research

To get orders

Any Other

Useful business enquiries/contacts developed

5

7

2

Less than 3

3 to 6

more than 6

Overall appropriateness of Buyers

9

5

Suitable

Not Suitable

Overall Result

1

6

5

2

Excellent

Good

Fair

Poor

Hotel Facilities

12

30

Excellent

Fair

Poor

Meeting timings with buyers

6

10

0

Excellent

Fair

Poor

Overall management of the BSM

6

9

0

Excellent

Fair

Poor

The feedback from the buyers is as under:

Buyers Feedback Analysis