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Ian BaconZach DicklinAmy RitterEric Yee

Patent Liability

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Patent Discussion

• Allocating Advertising Space in Network of Displays (Google)

• Media Enabled Advertising Shopping Cart System (Media Card Holdings)

• RFID Activated Information Kiosk (Oliver Frick)

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Network of Displays

• Advertisers upload

• Ads contain Keywords

• Search algorithm chooses ads using keywords

• Display ads

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Doctrine of Equivs.

• SIMILAR:

Search algorithm for ads

• DIFFERENCE:

agatha’s algorithm is based on shoppers in area, not on store wants

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Shopping Cart Kiosk

• Ads targeted based on proximity

• Individual shoppers targeted

• RFID system used to identify products

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Doctrine of Equivs.

• SIMILAR:

Ads targeted towards shoppers

• DIFFERENCE:

agatha will incorporate and save past shopping experiences

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RFID Info Kiosk

• RFID-based system

• Stores user information

• Kiosk display

• Displays custom information

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Doctrine of Equivs.

• SIMILAR:

Kiosk responds to individual user

• DIFFERENCE:

agatha will choose content, while Info Kiosk responds directly to user

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Patent Discussion

• Allocating Advertising Space in Network of Displays (Google)

• Media Enabled Advertising Shopping Cart System (Media Card Holdings)

• RFID Activated Information Kiosk (Oliver Frick)