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Transcript of 1. I will not waste your time. 2. I know who you are. 3. I am well organized. 4. I know my subject....
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1. I will not waste your time.2. I know who you are.3. I am well organized.4. I know my subject.5. Here is my most important point.6. I am finished.
The Six Signals All Audiences Want to Hear
Source: Ed Wohlmuth, "The Overnight Guide to Public Speaking," Running Press, (1990) p. 38
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“The ability to express an idea is
well neigh as important as the
idea itself.”- Bernard Baruch
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EFFECTIVE (adj) - Producing a decided, decisive or
desired effect.
Words from Webster
Source: “Webster’s New Collegiate Dictionary,” G.&C Merriam Company, (1981)
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TheDecker
Grid
Point ofView
Benefits
Listeners ActionSteps
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There is no one
right wayFacilitative Leadership
Axiom
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• Relaxed• Informal• Crisp• Entertaining
You are expected to be:
The Modern Standardfor the Effective Communicator
TV
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BelievabilityThe eyes have itBehold the bodySheer energySelf sabotage
You Are the Message
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“I can correct 15 communication techniques with one ounce of energy. It is
that fundamental to success.”
- Roger Ailes
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“If you have no
energy, you
have no
audience.”– Roger Ailes
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“Take your subject
seriously
and yourself
lightly.”- Author Unknown
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“Don’t be upstaged by your props”- Jay Marshall
Dean of American Magicians
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Why Use Visual Aids?Why Use Visual Aids?
Telling (alone) Showing (alone)
Both Together
70% 72%
85%
10% 20%
65%
Recall in 3 hrs.
Recall in 3 days
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Visual AidsVisual Aids
• Overhead projection• Multimedia (Computer projection)
• 35 mm slide projection • Whiteboard• Flip chart or posterboard• Samples & models• Handouts
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SuislideSuislide
IT IS DIFFICULT TO READ ALL CAPITALS. Upper and lower case is easier to read.
Sans serif fonts (e.g., Arial) are recommended for visuals; Serif fonts (e.g., Times) are best for small type on the printed page.
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Samples & ModelsSamples & Models
Advantages
Disadvantages
• Effective for opening: grabs attention
• Showing the actual object is great
• Limited visibility
• Distracting if passed around
Consider supplementing with drawings
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Overhead ProjectionOverhead Projection
Advantages
Disadvantages
• Room is lighted: easy to connect with audience and visuals
• Easy to alter presentation on the fly
• Informal (sometimes an advantage)
• Less "professional" in formal settings
• Limited visibility for large audiences
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Multimedia (Computer Projection)Multimedia (Computer Projection)
Advantages
Disadvantages
• Has a high tech/leading edge image
• Easy to update and modify
• Can bring in animation, video clips, sound effects
• Presentation is locked: little flexibility
• Room is semi-dark: hard to connect
• Equipment problems always looming
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Flip Chart or Posterboard (prepared in advance)
Flip Chart or Posterboard (prepared in advance)
Advantages
Disadvantages
• Concrete object - here and now
• Great on television
• (Almost) need to have an artist draw it
• Small audiences only
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WhiteboardWhiteboard
Advantages
Disadvantages
• Watch it being created
• Great for carefully rehearsed "impromptu" talk
• Appears unprepared
• Slow to watch it being written
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Handouts in AdvanceHandouts in Advance
Advantages
Disadvantages
• They can take notes during presentation
• Audience gets ahead of you
Rule: In advance only for educational seminars
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Visual Aids Rule
Design visual aids for the
EYE(The ear can’t see them)
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The Setting and You
You "own the room" for your presentation
• Visual aids• Furniture
• Props• Lights
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Rocket Ship Analogy
Rocket Ship Analogy
A presentation has two components:
Your message is the
payload
Your delivery system puts the payload into orbit
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Recommended BooksRecommended Books
• Roger Ailes, “You Are the Message,” Doubleday Currency, (1988), ISBN 0-385-26542-5, $12.50
• Bert Decker, “You’ve Got To Be Believed To Be Heard,” St. Martins, (1993), ISBN 0-312-099-495, $12.95
• Ron Hoff, “I Can See You Naked,” Andrews & McMeel, (1992), ISBN 0-8362-8000-8, $8.95
• Tony Jeary, “Inspire Any Audience,” Trophy Publishing, ISBN 1-883454-0707 (1996), $14.95