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High-Definition Home Cinema Projector

PT-AX100

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Brand NewRemote control

Horizontal and vertical shift + 2x optical zoomLens

PT-AX100Model no.

Oct. 2006Availability

6000:1Contrast

2,000 lumens w. Light HarmonizerBrightness

1280 x 720 (native)Resolution

0. 7” LCD panels (16:9 aspect ratio)Display device

PT-AX100 - Outline

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2001 2003

PT-AE200

PT-AE300

PT-AE100Wide 480p700 lm500:1

Wide 480p700 lm700:1

Wide 960*540 800 lm800:1

2002 2004

Smooth Screen

Pioneer inHome theaterCategory.

PT-AE500Wide 720p850 lm1300:1

Smooth Screen

HollywoodPicture Quality

PT-AE700Wide 720p1000 lm2000:1

Dynamic Iris

Cinema color

Management2x Lens

HV Lens Shift

Smooth Screen

Hollywood

Picture Quality

BEST BUY

WhatProjector

Best HomeTheater Projector

2005

Wide 720p1100 lm5500:1

LearningRemote Control

PT-AE900

Dynamic Iris

Cinema color

Management2x Lens

HV Lens Shift

Smooth Screen

Hollywood

Picture Quality

AE Series History

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© 2005 Pacific Media Associates

Questionnaire to the potential user who has PTV or FPD. 　（ n=252 ）

2005 Pro/Con PJ End-

One light turned off in the evening

24%

Lights turned off in the evening

19%

Blinds/curtains open in the

daytime14%

Multiple lights on in the evening

6%

Blinds/curtains closed in the

daytime37%

Users Review

Summary1. In Daytime: 51%2. In Bright environment : 57-81%

Question ： What kind of environment do

you watch Entertainments?

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NEW AX series

More Fun, More Emotion in Bright Condition

Casual Theater

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・ Flexible setup

・ Simple operation

Ease of Use

High lumen,

Ambient Light Flexibility

AX100 Product Concept

HollywoodPicture Quality

Casual Theater

PT-AX100

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High lumen & Light HarmonizerHigh lumen & Light Harmonizer **2,000lumens 2,000lumens + +High quality image in your normally lit room

Hollywood Picture Quality Hollywood Picture Quality ~~New and Improved~ +Pure Color Filter +Smooth Screen +Pure Color Filter +Smooth Screen +Dynamic Iris +Dynamic Iris

Ease of UseEase of Use

+New Remote +Lens Shift+New Remote +Lens Shift 　 　 +2x Zoom+2x Zoom

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2

3

AX100 Key Features

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High lumen & Light HarmonizerHigh lumen & Light Harmonizer **2,000lumens 2,000lumens + +High quality image in your normally lit room

Hollywood Picture Quality Hollywood Picture Quality ~~New and Improved~ +Pure Color Filter +Smooth Screen +Pure Color Filter +Smooth Screen +Dynamic Iris +Dynamic Iris

Ease of UseEase of Use

+New Remote +Lens Shift+New Remote +Lens Shift 　 　 +2x Zoom+2x Zoom

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2

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AX100 Key Features

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Outstanding 2,000-Lumen Brightness

Panasonic specially developed an extremelypowerful new lamp

World’s brightest* 2,000-lumen brightness

*For LCD projectors with native resolution of 720p, as of August 31, 2006

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High Lumen & Light Harmonizer

Image are crisp, bright and vivid even in well-lit rooms.

A 1,000-lumen classprojector withoutLight Harmonizer

The PT-AX100 withLight Harmonizer

VS.

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Light Harmonizer

Ambient Light Sensor (ALS)

Light Harmonizer Circuit

Gamma Curve Correction

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Light Harmonizer

Light Harmonizer

Without Light Harmonizer

+ Best picture brightness in any ambient lighting+ Automatically adjusts the brightness of your screen

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High lumen & Light HarmonizerHigh lumen & Light Harmonizer **2,000lumens 2,000lumens + +High quality image in your normally lit room

Hollywood Picture Quality Hollywood Picture Quality ~~New and Improved~ +Pure Color Filter +Smooth Screen +Pure Color Filter +Smooth Screen +Dynamic Iris +Dynamic Iris

Ease of UseEase of Use

+New Remote +Lens Shift+New Remote +Lens Shift 　 　 +2x Zoom+2x Zoom

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2

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AX100 Key Features

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Enhanced H.W. Picture

2003 AE500 2004 AE700

Birth of H.W. Concept

1st Generation 2nd Generation- Pursue True Image- Start collaboration w. David Bernstein

- Improve expression of black- Dynamic Iris 　　

2005 AE900

3rd Generation

4th Generation

・ Hollywood Picture Quality in variable lighting 　　

Expanding H.W. Picture

2006AX100 Flexible H.W.

Picture

Hollywood Picture Quality

- Improve expression of white- Start collaboration w. Cinematographers

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Hollywood Tuning with AX100

23rd-28th July in Hollywood

Mr. David BernsteinColorist

Mr. Steven PosterDirector of photography

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Dynamic Iris

Lamp

Pure Color Filter

Pure Color FilterExpand Color Space - Rich color reproduction - Enhanced black

(Better sense of contrast)

NEW

Wide color gamut

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Smooth Screen

Panasonic

Patent

+ Smoother, more natural images+ Improved screen detail Chicken

wire effect

PT-AX100Conventional

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Dynamic Iris

+Panasonic dynamic iris system changes an angle automatically

frame by frame according to signals• Richer blacks and more detailed image in low light• More detailed images in high light

Dark scenesDynamic Iris : Closed

Bright scenesDynamic Iris : Open

Screen

Lamp

Dynamic Iris

Lamp

Screen

Lamp

Panasonic

Patent

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Dynamic Iris

+Employs high-precision voice coil motors for iris control• Smooth operation

• Quiet

• Excellent response

+The same technology used for the image stabilizer of Panasonic movie and digital cameras

Accurate control of Dynamic Iris blades

Iris control motors

Voice coil motors are used for hard disk drives.

New

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Dynamic Iris and Dynamic Gamma

Director intended image

Dynamic Iris

Dark Scene

or

Real-time and concurrent processing

Competitors

Panasonic

Actual contrast and dynamic range are narrow

Dynamic Gamma

• Dark areas can be made darker while bright areas remain unchanged

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Expanding the Dynamic Range

Black

White

AE900

Black

White

Brightness

New lamp systemDeveloped and manufactured by Panasonic

New Dynamic IrisPanasonic Patent

Bright scene is brighter

Dark scene is richer, deeper black6,000 : 1 Contrast Ratio

2,000 Lumens Brightness

+

Pure Color FilterDeveloped and manufactured by Panasonic

AX100

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Dynamic Sharpness Control

+Realizing less ringing in images

+Dynamic adjustment according to images (Edge by Edge in a frame)

PT-AX100 Competitors

Achieving both at the same time.

Improved sharpness

Reduced ringing

Natural and proper adjustment of edges

Ringing

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Scene-Adaptive Noise Reduction

PT-AX100 Competitors

It effectively blocks regular noiseand minimizes mosquito noise.

Mosquito noise

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High lumen & Light HarmonizerHigh lumen & Light Harmonizer **2,000lumens 2,000lumens + +High quality image in your normally lit room

Hollywood Picture Quality Hollywood Picture Quality ~~New and Improved~ +Pure Color Filter +Smooth Screen +Pure Color Filter +Smooth Screen +Dynamic Iris +Dynamic Iris

Ease of UseEase of Use

+New Remote +Lens Shift+New Remote +Lens Shift 　 　 +2x Zoom+2x Zoom

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AX100 Key Features

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AX100 Remote Control

1. Intuitive Control

2. Shows AX100 Concept

3. Energy Saving Light

・ Can be viewed in both dark room (THEATER ROOM) & lit room (LIVING ROOM)

・ Easy operation for projector beginners & semi-beginners

・ User friendly variable light illumination

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AX100 Picture Modes

Hollywood’s Top Colorist David Bernstein supervised Cinema Picture Mode

David Bernstein Ascent Media

Hollywood’s top colorist DavidBernstein supervised picture mode.Calm, gentle image settingfor watching movies.

Image setting emphasizing deep, rich color reproduction..Suitable for older film classics.

Image setting suitable for video sources such as music and concertvideos.

Image setting designed to faithfully reproduce the colors ofthe image sources.

General image setting suitable forvariety of image sources (suchas sports and games).

Image setting designed for maximum brightness.

Image setting designed for clearreproduction of dynamic scenes. Suitable for action films and animated cartoons.

ビビッドシネマビビッドシネマVIVID CINEMA

THEATER ROOM

LIVING ROOM

・ Picture modes recommended for viewing in dark rooms.

・ Picture modes recommended for viewing in lit rooms.

Pure Color FilterOn

Pure ColorFilterOff

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Approx. 3m/10’

Approx. 6m/20’

Projection example 100˝ diagonal

2x Optical Zoom

63%

63%

25%25%

2x Optical Zoom & H/V Lens Shift

Joy-stick operation

H/V Lens Shift

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New Design

Front View

Top View

• New design fits well with any interior decorThe cabinet has been completely redesigned. Its clean, simple styling and attractive pearl-white color fit well with virtually any room decor.The unit fits nicely on a shelf.

Rear Panel

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Comparison

HDMI x 1 HDMI x 1

Remote controller

Horizontal(±25%),Vertical(±63%)

2 x Optical zoom lens

6,000: 1

2,000 lm

0.7” 1,280 x 720

PT-AX100

2 x Optical zoom lensLens

Horizontal(±25%),Vertical(±63%)Optical axis shift

5,500:1Contrast ratio

1,100 lm Brightness

0.7” 1,280 x 720LCD Panel

PT-AE900Model

○―Light harmonizer

○―Pure color filter

NEW

25dB

○

○

Simple remote controller

HDMI x 2RGB(D-sub HD 15 pin)

Component (RCA pin)

Video/S-Video

ALL in one remote controller

Remote controller

Component (RCA pin)

―Design

25dBNoise level (Eco-mode)

○Smooth screen

○Dynamic Iris

HDMIRGB(D-sub HD 15 pin)

Video/S-Video

Terminals

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Hollywood Picture Quality in variable lighting 　

High-Definition Home Theater Projector

PT-AX100

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Thank you