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General Sales Meeting Presentation

Mark-it Self-Stick, Dry-Erase Products

for the

Troy Sales Representative Version I

Proprietary material for use by Troy School & Office Products Representatives.

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Traditional Dry-Erase Products

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Traditional Dry-Erase Products

• Dry-erase surface products are traditionally identified with large hardware style “whiteboards” in permanent wall applications. 

• Dry-erase “boards” tend to be costly, lack portability and are not viewed as a consumable product.

• They also lack versatility and are not recommended for use with permanent, non-permanent wet-erase markers, pens and cleaners.

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New Dry-Erase Products from Troy School &

Office Products • Troy has the ability to put a high quality,

low cost dry-erase surface coating on paper, opaque and clear films.

• These developments have lead to a variety of new dry-erase products that will change the way we use dry-erase and permanent imaging in the future.

• These developments represent a new category of “consumable” dry-erase products that are inexpensive, versatile, easy to use, extremely portable, reusable, disposable and have broad customer appeal.

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Present Dry-Erase & Permanent Market Growth

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Present Dry-Erase and Permanent Market All Products• Estimated 2004 US sales of dry-erase

related products is between $ 177 to $ 200MM.

• Markers (various types), erasers, cleaners and accessories will make up over 65% of the overall sales.

• Currently there are very few “consumable” and “disposable” dry-erase surface imaging products on the market.

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Present and Future Dry-Erase & Permanent Marker Markets

• 2004/2005 projected annual growth of dry-erase related products is 22+ %.

• Markers, erasers, cleaners and accessories will continue to grow at a faster rate than durable whiteboard products.

• In the future new “consumable” and “semi-permanent” dry-erase surface imaging products will be used as replacement products traditional whiteboards.

• Mark-it products are being introduced into a growing and well established dry-erase and permanent marker categories in multiple channels.

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Mark-it Product Design Features

“Turns a smooth

surface into a dry erase

board”

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General Product Design Features• All Mark-it Self-Stick, Dry-Erase paper

and film products can be used with any dry-erase or wet-erase markers/pens, permanent and non-permanent markers, cleaning agents or erasers.

• Both paper and film surfaces deliver exceptional dry-erase performance, regardless of the marker or pen used.

• Sanford Expo, Sharpie, BIC and other markers; as well as Crayola water-based children’s markers work great on all Mark-it products.

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General Product Design Features

• All Mark-it products have a pressure sensitive, self-stick adhesive backing that adheres to most clean, dry surfaces.

• Release film backing is clearly identified in blue for ease in identifying, removal and application to surface. It also communicates superior product quality.

• All products can be applied, removed or repositioned at any time.

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Product Design Features Paper Products

• Mark-it Self-Stick, Dry-Erase Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use.

• Paper Products are available in various sheet sizes, rolls and specialty converted items.

• Price points for the paper are designed for sales to a broad range of end users, distributors and customer applications.

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Product Design Features White Film Products

• Mark-it White Dry-Erase Film products are identified with the Blue logo and are designed for permanent or semi-permanent applications.

• White Dry-Erase Film is more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards.

• White Film is also ideal for resurfacing of existing worn out “whiteboards” and retrofitting of existing obsolete or damaged chalkboards.

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Mark-it

Self-Stick, Dry-Erase Easel Pads

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Paper Easel Pads General Product Information

• Mark-it Self-Stick, Dry-erase Easel Pads work great with standard easel stands, three post easel stands and two and three post chalkboard hanging strips.

• They offer the customer the combined convenience of a traditional paper easel pad with that of a reusable dry-erase, self-stick surface.

• Mark-it easel pads turn any easel, wall, door, table top or smooth surface into a dry-erase board.

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Paper Easel Pads General Product Information

• Mark-it easel sheets have a heavy duty adhesive strip that sticks to most clean, smooth surfaces.

• Sheets can be applied, removed and reapplied much like a 3M Post-it easel pad paper sheet and other adhesive backed easel pad sheets.

• Pads are designed to take advantage of the millions of existing users of dry-erase and permanent markers that currently use easel pads or dry-erase boards.

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Paper Easel Pads Features & Benefits

• Mark-it Easel Pads are available in 25” x 30” size and a 20” x 24” (New item 102) tabletop model. Both have ten sheets per pad.

• Adhesive strips stay put on most surfaces without the use of additional tape, pins or adhesives.

• Mark-it’s high quality, dry-erase surface resists ghosting and will last for months delivering a unique and economical alternative to traditional paper easel pads.

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Paper Easel Pads Features & Benefits

• Mark-it products will not bleed and can be used with dry-erase, wet-erase, *permanent or non-permanent markers and cleaners (*requires use of Expo white board cleaner).

• Dry-Erase Paper is environmentally friendly. Sheets can be used over and over, versus paper which is discarded after each use.

• Mark-it Easel Pads save money and the environment by lowering the overall cost to the end user by as much as 80% and by eliminating the need for repeated paper disposable.

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Mark-it

Self-Stick, Dry-Erase

Sheet and Roll Products

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PAPER Sheet & Roll Products Features & Benefits

• Mark-it Paper Sheets and Rolls can be used alone or to create on large dry-erase surface. Paper products are designed to serve the temporary or semi-permanent requirements of the end user.

• All paper products are easy to apply, remove and if necessary reposition and reuse. Products can be used in numerous end user applications.

• Designed to serve the temporary or permanent, portable and if necessary, disposable application needs of the end user.

• Paper Products offer the customer convenience and cost savings with all the same features of a traditional dry-erase surface.

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FILM Sheet & Roll Products Features & Benefits

• Mark-it Film Sheets and Rolls can also be used alone or to create on large dry-erase surface. They are designed to serve the permanent or semi-permanent requirements of the dry-erase end user.

• All film products are easy to apply, remove and if necessary reposition and reuse in most cases.

• White Film Products dry-erase surface is extremely durable, delivers exceptional dry-erase performance and is comparable with more expensive porcelain and high end melamine surfaces.

• White Film Products represent a huge value to the end user saving not only money but the time and expensive of installing expensive conventional dry-erase white boards.

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Samples & Collateral Materials

• Product Sample Packet -Item 103S –Contains one 8 ½ x 11 full adhesive paper sheet, one 8 ½ x 11 full adhesive white film sheet and one Item 404P 3 ½ x 11 promotion flyer (enclosed).

• Sales Promotional Item 403P – 8 ½ x 11 Main Product Flyer for general use.

• Sales Promotion Item 404P – 3 ½ x 8 ½ Small Product Flyer for dealers, trade shows, open houses and direct mail programs. It can also be used for point of purchase applications.

• Sales Training Item 405T – Sales Rep. hard copy presentation in three ring binder with price sheets.

• Sales Training/Presentation Item 406T- Sales Rep. CD disc which contains customer presentations and auto link and navigation tips for visiting Troy’s website www.troydryerase.com.

• Single product items can also be used for customer samples in limited quantities

• Contact Troy Customer Service Department for more information 1-888-853-7279

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Point of Purchase Display Units

• Point of purchase units are available in various sizes for some products in both floor models and counter top versions.

• Minimum order quantities are required.

• All units are self shippers and are designed to be replenished with Troy’s standard product pack-out quantities. Contact Troy Customer Service Dept. or visit www.troydryerase.com for details

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Web Page www.troydryerase.com

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Web Page www.troydryerase.com

• Customer and Distributor sales inquiries are channeled through Troy and are linked to distributors United Stationers, Action EMCO, WB Mason, Staples (Feb. 2005) & others.

• Use www.troydryerase.com for developing product awareness and other related product information regarding MARK-it Self-Stick, Dry-Erase Products with the end-user customer, distributor sales people and/or other distributor customers.

• Sales support, sales tools, samples, and promotion materials also available through secured website entry.  

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Profit Margins & Expected Growth

• Mark-it products are being introduced into several mature product categories in well established market segments in School & Office Products Distributors, Wholesale Distributors, Mass Merchandisers, Retail, Hobby & Craft, Drug and Grocery channels and others.

• Mark-it products are also expected to grow along with compatible marker products from Sanford, Avery, BIC, Crayola, MonAmi, Staedtler and others.

• Products high quality features, low cost, portability and ease in use will support a wide customer base with repeat sales.

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Profit Margins & Expected Growth

• Mark-it products are designed to deliver gross margins of 52+% on direct sales into the well established and relatively mature dry-erase markets.

• Unlike other products Mark-it dry-erase products are consumable items designed to support continued strong growth and repeat sales.

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Target Customers

and Associated

Product Information

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Mark-it Products Target Customers

• Designed for sales to office, school, home, hobby and various other end user outlets.

• Big box office products retailers, contract stationers, mass merchandise outlets, grocery, drug etc.

• School & Office supply outlets and distributors.

• Any distributor of end user products associated with dry-erase, permanent, non-permanent or water based children’s markers.

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Competitive Product Information

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Wholesale & Contract Catalog Support

Mark-it products are currently available and distributed through:

• United Stationers

• Action Emco

• WB Mason

• Staples (Early 2005)

• Allied Office Products

• Unisource

• And others to be announced.

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Wholesale & Contract Catalog Support

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Specific Customer Call List Information

Customer / Distributor Name:

Person called on:

Customer Address:

City: State: Zip:

Date of Call:

Troy Representative name:

Representative email address:

Mark-it products recommended:

Follow-up sales call scheduled for:

FAX this form to : Troy School & Office Products

Fax Number 937-440-8051

Information used for creating promotional mailing list data base.

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1-888-853-7279Fax 937-440-8051

Contacting Troy School & Office Products

www.troydryerase.com

Troy School & Office Products421 S. Union Street Troy, Oh 45373 USA

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