1 for Integrated Advertising, Promotion & Marketing Communications 7e Clow & Baack.
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Transcript of 1 for Integrated Advertising, Promotion & Marketing Communications 7e Clow & Baack.
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Skyjacker
1
for Integrated Advertising, Promotion & Marketing Communications 7eClow & Baack
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 2
Skyjacker
• Established in 1974• Family business• Manufacturer of suspension lift kits and shocks
• 4WD trucks, SUV’s and Jeeps.• Sell & distribute products internationally
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Lift Kits - Leveling Kits - Strut Kits
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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
• Chevy / GMC
• Dodge• Ford• Honda• International
• Isuzu• Jeep• Mazda• Nissan• Toyota
Skyjackerextensive line of products
for
Skyjackerextensive line of products
for
Year models range from 1955-PresentYear models range from 1955-Present
4
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Full service agencyMarketing researchLarge format printingVinyl graphicsAll advertisements leave
print ready
5
In-House Marketing Department
Lee McGuire, Director of Marketing & Operations
Skyjacker marketing team hard at work
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Channel membersAdvertisingPoint-of-purchase displaysTrade promotions
ConsumersAdvertisingConsumer promotions
Event marketing
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Integrated Marketing
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Trade Print Advertising
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Advertising in:Accessories TodayDCI Specialty Automotive PWAOff-Road IndustryPro-Pickup Magazine
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Skyjacker
DealersWarehouse Distributors
Skyjacker
DealersWarehouse Distributors
Skyjacker provides Point-of-Purchase Items for dealers
Reach traditional and non-traditional 4WD Jobbers
8
support for
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Trade Point-of-Purchase Displays
9
Counter/Wall Catalog Display Holder
Consumer CatalogsAuthorized Dealer Decals
Indoor & Outdoor Banners
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
MPMC Media Trade Conference Los Angeles, CA January 19-21Easter Safari Moab, UT March 29-April 24 Wheel Jamboree Nationals Bloomsburg, PA July 9-11PA Jeep Show York, PA July 17-18Carlisle Truck Nationals Carlisle, PA August 6-8Off Road Expo Pomona, CA October 8-10SEMA Las Vegas, NV November 2-5
Trade and Consumer Shows
10
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
SEMA Trade ShowLargest Automotive After-Market Trade ShowLas Vegas Convention Center30x50 display, 2-story booth with display vehicles
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Click on photo to see a video about the SEMA trade show and what Skyjacker sells.
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Target MarketMostly males ages 18-34HuntersCommercial/Industrial trucksOff-Road enthusiastsActive/Extreme sports
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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Advertising
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Celebrity Spokesperson
Willie RobertsonDuck Dynasty
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Website Advertising
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Advertising on:
Offroad.com 4x44u.comTruckmoxie.com Truckworld.com Catalograck.com Skyjacker.com
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Television Advertising
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Advertising on:Speed ChannelSpike Trucks TVSpike Xtreme 4x4Outdoor Channel – Buck CommanderESPN2 – Stacy David’s GearzCORR Racing – Commercials – NBCA&E – Billy the Exterminator
Billy the Exterminator
Buck Commander
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer TV Advertising
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TV Ads
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Print Advertising
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Advertising in:
Four Wheeler JP 4 Wheel & Off Road Off Road 4WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt SportsTrucks4x4 Builder
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Trade Shows
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John Godwin of Duck Dynasty talks about Skyjacker.
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Consumer Promotions
Cash Back Rebateon
Shock and Leveling Kits
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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Event Advertising/Promotions
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Off-Road Driver Sponsorships
Carl Renezeder - CORR Pro-4, Pro-2Ross Hoek - CORR Pro-4, Pro-2
Scott Taylor – CORR Pro-2
Watch video
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
Event Advertising/Promotions
21
Jeep SafariMoab, Utah
ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.
In one year sales increased 14%Continue to gain market share through
effective sales Skyjacker has opened a new market in Dubai,
which was previously untappedWon SEMA Global Media Award
Marketing Results
22
Skyjacker