1 FDIN Open Innovation summit 21 October 2010 Simon Woolford Connectivity and Collaboration, Mars.
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Transcript of 1 FDIN Open Innovation summit 21 October 2010 Simon Woolford Connectivity and Collaboration, Mars.
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Family company with: Net Sales $28 billion:
65.000 Associates Chocolate, gum & sugar317 Units Petfood115 Plants Food in >75 Countries Drinks180 Countries where Mars products are sold.
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So how do we do this?
How to decide on internal or eternal development?
How to find and select the right partners?
How to set up a collaborative agreement?
How to manage a collaborative relationship?
Tools, processes, guidelines and support
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The experiment is working
20% of new product launches have open innovation elements
Three fold increase in number of collaborative contracts
From push to pull
Full process and toolkit available
Support network and ambassadors in place
Over 300 associates trained
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The journey continues 1
Scouting structure set up in 2010
External WANTS website to be launched Q1 2011