1

Ericson UniversityAugust 2013

Welcome!

• TUFFTRAXX Launch– Sales Collateral– Sales Samples– Micro-site– Target Markets– Competition– How To Sell– Sales Successes– WIIFM

• LED Launches• Sales Success Updates

2

EU April 2013 Agenda

3

TuffTraxx …

the perfect accessory for every temporary power and lighting application

• TuffTraxx™ Series Cable Protectors– Tooled and Manufactured In-house• Design and Manufacturing Flexibility

– (3) Styles Now Available• Industrial Duty

– 21,000 Lbs / Axle– 5-Channel Configuration

• Extreme Duty– 40,500 Lbs / Axle– 4 and 5-Channel Configurations

4

5

TuffTraxx Sales Collateral• Datasheet• Positioning Paper• On-line Product Selector• Sales Handbook• Dedicated Micro-Site• You-Tube Video’s• Samples

6

TuffTraxx Micro-Site: www.TuffTraxx.com

7

TuffTraxx You-TubeIntroduction

http://youtu.be/l2C1e02GNbc

Retainer pin installationhttp://youtu.be/Q_lOJhGXMBc

Cable installation:

http://youtu.be/1lbGuwlF_FM

Multi-unit installation:http://youtu.be/FcmDOc5kV7E

Vehicle traffic:

http://youtu.be/sF3XIZLF8kU

• Samples Configurations– 10” Briefcase Size – Full Size

8

TuffTraxx Sales Samples

• Checkers– Linebacker / Guard Dog / Yellow Jacket / Grip Guard– Selling Direct – Our Distribution Channels Typically Not Used

• TuffTraxx Interconnectivity– Seamlessly Mate with Linebacker “T”• Industrial (General Purpose)• Extreme (Heavy Duty)

9

TuffTraxx Competition

• Perfect Accessory for Temporary Power and Lighting– Focus on Decision Makers with Vested Safety Interest

• Health / Safety / Environmental Managers• Plant / Facility Managers• City / Municipality / Utility

– Leverage Distribution Channel• Showroom Samples

– Position Customization• Logo Inserts / Colors• Minimum Quantity / NRE

10

How To Sell TuffTraxx

11

TuffTraxx Target Market's

Oil Exploration SitesOil Refinery Sites Mine SitesUtility Maintenance SitesConstruction SitesDefense / AerospaceDigital / TelecommunicationsRental ServicesSporting Event SitesCarnivals, Fair SitesEntertainment Venue SitesInternational

Motion Picture / Television AirportsTransportationGovernment FacilitiesUniversities / SchoolsManufacturingStadiumsRacetracksArenasAmphitheatersAuditoriumsConvention Centers

Petro / Chemical>5,500

Construction>1100

Tool / Rental>200

Government>200

Power Generation>100

12

TuffTraxx Sales SuccessesEvent / Entertainment

>150

Utility / Water Treatment>100

Steel Mill>100

Mines>50

Shipping >50

13

TuffTraxx: WIIFM• TuffTraxx Series Cable Protectors– Going To Market• Sales Incentives

– Commission Bonus» 5% Extra Through December 31, 2013

– Showroom Demo Price Special – Large Quantity Buy (250+) Bonus

• Accessory Pull-through

• TUFFTRAXX Launch– Sales Collateral– Sales Samples– Micro-site– Target Markets– Competition– How To Sell– Sales Successes– WIIFM

• LED Launches• Sales Success Updates

14

EU April 2013 Agenda

• 1140 Series– Dual Bulb Heavy Duty Work Light

• 800 Series– Single Bulb Heavy Duty Work Light

• 2000 Series– 50W Flood

• 3000 Series– Tri-panel Work Light

15

LED Launches

• TUFFTRAXX Launch– Sales Collateral– Sales Samples– Micro-site– Target Markets– Competition– How To Sell– Sales Successes– WIIFM

• LED Launches• Sales Success Updates

16

EU April 2013 Agenda

• Temporary Lighting - 1140-4F-LED / Gulfstream

17

Sales Success Updates

• Temporary Lighting - 1140-4F-LED / BAE

18

Sales Success Updates

• Temporary Power / Lighting - Midtown Tunnel

19

Sales Success Updates

• Temporary Power / Lighting - Midtown Tunnel

20

Sales Success Updates

• Temporary Power / Lighting - Midtown Tunnel

21

Sales Success Updates

• Temporary Power / Lighting - Midtown Tunnel

22

Sales Success Updates

• Temporary Power / Lighting - Midtown Tunnel

23

Sales Success Updates

24

Ericson UniversityAugust 2013

Thank You For Attending!